Rolling out AEM Site or Assets? Learn how to structure your deployment to maximize your return while reducing risk. See how to overdeliver while hitting aggressive timelines. Understand how to generate excitement that fuels user adoption and sets you up for success.
In this session, attendees will learn about key take-aways from a recent interactive round table hosted by Translations.com and Adobe with their shared customers, Lavazza, Western Digital, Lufthansa, and Honeywell. As the $800M leader of their industry, Translations.com will also share trends in translations they are seeing across their 95+ Adobe Experience Manager customers. Bring your burning localization related questions to this interactive session.
Want to make sure your scope is accurate? How do you dissect requirements to meet your implementation needs? Learn the pitfalls, how to plan MVP projects and what it takes to dig deep and find success when you start your AEM projects.
Slides from workshop presented by Kevin Nichols and Paula Land at Content Strategy Applied 2017. Covers how to define content objectives, how to measure content against them, and how to govern for long-term effectiveness.
In this session, attendees will learn about key take-aways from a recent interactive round table hosted by Translations.com and Adobe with their shared customers, Lavazza, Western Digital, Lufthansa, and Honeywell. As the $800M leader of their industry, Translations.com will also share trends in translations they are seeing across their 95+ Adobe Experience Manager customers. Bring your burning localization related questions to this interactive session.
Want to make sure your scope is accurate? How do you dissect requirements to meet your implementation needs? Learn the pitfalls, how to plan MVP projects and what it takes to dig deep and find success when you start your AEM projects.
Slides from workshop presented by Kevin Nichols and Paula Land at Content Strategy Applied 2017. Covers how to define content objectives, how to measure content against them, and how to govern for long-term effectiveness.
Acquia Lift for Site Builders: How to Define Campaigns, Set Up Tests, and Int...Acquia
Personalization is all you hear about these days, and for good reason. 71% of best-in-class B2B companies personalize their content marketing to target the decision maker. Whether you’re new to the personalization game, or were personalizing content offers way before it was all the rage, we’re here to answer your most pressing personalization questions.
So, join us for a webinar where we’ll show you just how simple (and effective!) personalization can be. You may be wondering, how do I even begin to get my campaigns up and running? How do I set up a test? What are some of the best practice methodologies for creating and defining campaigns? We’ll also review what features you can test, interesting test cases, and then show exactly how you can build out those tests in Lift.
We’ll also examine various Acquia Lift integrations, including:
- Web analytics and reporting with Google Analytics
- Firmographic targeting with Demandbase
- Social profile targeting with Janrain
If you’ve been tasked with improving your site’s conversion rate, this is the webinar for you! Sign up now to reserve your spot.
Simple Web Design Case Study (Website Design Process Walkthrough)Followbright
Walk through the simple web design process our web strategy agency used when creating the custom web design for Hemingways Expeditions of East Africa.
This slideshow is a (*VERY*) abbreviated overview of the complete, thorough web design process case study we published in our blog here: http://www.timeforcake.com/blog/post/website-design-case-study-part-1-of-6/
-------------------------------------------
Quick Overview:
-------------------------------------------
Intro & Meet the Client
Wireframes
Design Document
Moodboard
Completing the Design
Learn How To Implement Mobile First Into Your Website Dominate19 - V2Exposure Ninja
Brittany Stackhouse, Web Development Manager at Exposure Ninja, discusses how small businesses can implement Mobile First Design at the Dominate 2019 conference.
If you are a novice and want to know the sequence of activities undertaken in the process of website development then here is the quick guide. This talks about understanding the scope, building the site structure, design of layouts, code for the performance, test the code and deployment.
Setting Yourself up for Success: Building an Analytics Schema and Data Dictio...Kissmetrics on SlideShare
If you're considering making the switch to identity based analytics so you can track not only what is happing on your site/app but also who is doing it, then you need to make sure that you set up your data collection correctly.
We'll show you some tips for building an analytics schema and data dictionary so that you can manage your implementation with less trouble. We will discuss:
Surfacing key business questions to inform your metrics
Creating an analytics schema to describe all your events and properties
Adding a data dictionary so that the entire organization will be on the same page
Best practices for adding properties to the user identity to track events for easy report generation
Over the past several years, the lean startup movement has made the Minimal Viable Product (MVP) a key approach to incrementally discovering effective products and services. In this talk, Levent Gurses will discuss a 5 step MVP process for building great minimum viable products that's been used in real client engagements. His process has been developed working with more than 20 enterprise full-stack and mobile clients over the course of several years. Topics will include the challenges of creating the MVP vision, scoping the activity, what should an MVP cost in time and money, and what should you have when you are “done”. Not only sharing his tales of MVP development, he will provide insights in how he's developed methods to effectively drive vision and development execution.
What is an MVP?
A product that has the absolute minimal set of core features necessary to prove a hypothesis, generally linked to commercial success or market validation. The MVP seeks the highest return on investment versus risk.
The Rise of the Lean Startup Movement
The lean startup movement came about as a result of analysis of many startup successes and failures. Development timeframes have become shorter and customer engagement has increased, which is helping companies better product-market fit and a path to success.
Presentation Outline:
• The MVP Vision (What will I have at the end of the effort?)
• Brief history of the lean startup movement
• Scoping
• Budgeting for MVP
• Features: The MVP Way
• Essential vs. peripheral features
• Must have to prove a hypothesis vs. nice to have
• Assembling a team
• Hiring contractors or vendor firms to build the MVP
• Choosing a technology
• Fake it until you make it: How to create mock features for an MVP
Presenter
Levent Gurses - Developer, speaker, and entrepreneur, Levent is the founder www.movel.co, an enterprise mobility company based in Virginia. He’s a nationally-recognized leader in mobile technologies and is a frequent speaker at tech communities on mobile and full-stack development. Levent holds a BS in Computer Engineering and is a Certified ScrumMaster and Certified Product Owner.
Developed an end-to-end strategy, including creative concept, for an integrated campaign supporting GoodData's embedded analytics products--targeting key decision makers at SaaS companies with persona-based content.
Personally ideated, wrote copy for, and creative directed: 1 interactive gaming experience (gooddata.com/dataland), 5 ebooks including 3 unique thought leadership concepts (100+ pages), 6 landing pages, 4 three-touch email tracks, 12 blog posts, event materials and social graphics.
12 Rules for Building Your Product Management PlaybookJeremy Horn
Slides Ian Moulton recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
“The intern program in the Americas is a two-way street where both the students and Avnet benefit tremendously. Students get the opportunity to apply and test their knowledge on Avnet business initiatives, and Avnet has the opportunity to engage incredibly talented individuals who bring fresh and unbiased perspectives that help us grow as a company.”
— Aaron Dean, Vice President, Global Talent Programs
Here is my presentation from Inbound 2014 titled "Everything You Need to Know About Your Next Website Redesign."
Description Redesigning your website isn't a simple task. There are many parts to pulling off a successful website redesign, and working with a partner on that project can help. In this session Bob Ruffolo from HubSpot partner agency IMPACT Branding & Design will walk through everything you need to know about your website redesign from preparing your content assets to creating your buyer personas to designing the website. If you are planning a website redesign in the next year, don't miss out on this session.
We do into a lot of detail regarding the HubSpot COS.
The Ultimate Website Development RoadmapAdina Zaiontz
The 10 Step Guide to Building and Marketing a Sales-Driven Website.
Step 1: Research Competitors
Step 2: Make a List of Functional and Content Requirements.
Step 3: Assemble Team
Step 4: Wireframe
Step 5: Content Creation & Collection, Content Schedule
Step 6: Design
Step 7: Programming
Step 8: Beta
Step 9: Live Launch
Step 10: SEO & Maintenance
If you build it, they will come... or not? - MediaVision at Digital Growth DayOMN
Digital Growth Day: September 18, 2014
IF YOU BUILD IT, THEY WILL COME... OR NOT?
Building a perfectly optimised website is not a one-off affair. It needs to integrate into the broader marketing plan. Without continuous enhancement and promotion, it simply won't fly.
Tom Schonenberger, Founding Director, MediaVision
Katia Pereira, Head of Client Services & Senior Digital Strategist, MediaVision
Acquia Lift for Site Builders: How to Define Campaigns, Set Up Tests, and Int...Acquia
Personalization is all you hear about these days, and for good reason. 71% of best-in-class B2B companies personalize their content marketing to target the decision maker. Whether you’re new to the personalization game, or were personalizing content offers way before it was all the rage, we’re here to answer your most pressing personalization questions.
So, join us for a webinar where we’ll show you just how simple (and effective!) personalization can be. You may be wondering, how do I even begin to get my campaigns up and running? How do I set up a test? What are some of the best practice methodologies for creating and defining campaigns? We’ll also review what features you can test, interesting test cases, and then show exactly how you can build out those tests in Lift.
We’ll also examine various Acquia Lift integrations, including:
- Web analytics and reporting with Google Analytics
- Firmographic targeting with Demandbase
- Social profile targeting with Janrain
If you’ve been tasked with improving your site’s conversion rate, this is the webinar for you! Sign up now to reserve your spot.
Simple Web Design Case Study (Website Design Process Walkthrough)Followbright
Walk through the simple web design process our web strategy agency used when creating the custom web design for Hemingways Expeditions of East Africa.
This slideshow is a (*VERY*) abbreviated overview of the complete, thorough web design process case study we published in our blog here: http://www.timeforcake.com/blog/post/website-design-case-study-part-1-of-6/
-------------------------------------------
Quick Overview:
-------------------------------------------
Intro & Meet the Client
Wireframes
Design Document
Moodboard
Completing the Design
Learn How To Implement Mobile First Into Your Website Dominate19 - V2Exposure Ninja
Brittany Stackhouse, Web Development Manager at Exposure Ninja, discusses how small businesses can implement Mobile First Design at the Dominate 2019 conference.
If you are a novice and want to know the sequence of activities undertaken in the process of website development then here is the quick guide. This talks about understanding the scope, building the site structure, design of layouts, code for the performance, test the code and deployment.
Setting Yourself up for Success: Building an Analytics Schema and Data Dictio...Kissmetrics on SlideShare
If you're considering making the switch to identity based analytics so you can track not only what is happing on your site/app but also who is doing it, then you need to make sure that you set up your data collection correctly.
We'll show you some tips for building an analytics schema and data dictionary so that you can manage your implementation with less trouble. We will discuss:
Surfacing key business questions to inform your metrics
Creating an analytics schema to describe all your events and properties
Adding a data dictionary so that the entire organization will be on the same page
Best practices for adding properties to the user identity to track events for easy report generation
Over the past several years, the lean startup movement has made the Minimal Viable Product (MVP) a key approach to incrementally discovering effective products and services. In this talk, Levent Gurses will discuss a 5 step MVP process for building great minimum viable products that's been used in real client engagements. His process has been developed working with more than 20 enterprise full-stack and mobile clients over the course of several years. Topics will include the challenges of creating the MVP vision, scoping the activity, what should an MVP cost in time and money, and what should you have when you are “done”. Not only sharing his tales of MVP development, he will provide insights in how he's developed methods to effectively drive vision and development execution.
What is an MVP?
A product that has the absolute minimal set of core features necessary to prove a hypothesis, generally linked to commercial success or market validation. The MVP seeks the highest return on investment versus risk.
The Rise of the Lean Startup Movement
The lean startup movement came about as a result of analysis of many startup successes and failures. Development timeframes have become shorter and customer engagement has increased, which is helping companies better product-market fit and a path to success.
Presentation Outline:
• The MVP Vision (What will I have at the end of the effort?)
• Brief history of the lean startup movement
• Scoping
• Budgeting for MVP
• Features: The MVP Way
• Essential vs. peripheral features
• Must have to prove a hypothesis vs. nice to have
• Assembling a team
• Hiring contractors or vendor firms to build the MVP
• Choosing a technology
• Fake it until you make it: How to create mock features for an MVP
Presenter
Levent Gurses - Developer, speaker, and entrepreneur, Levent is the founder www.movel.co, an enterprise mobility company based in Virginia. He’s a nationally-recognized leader in mobile technologies and is a frequent speaker at tech communities on mobile and full-stack development. Levent holds a BS in Computer Engineering and is a Certified ScrumMaster and Certified Product Owner.
Developed an end-to-end strategy, including creative concept, for an integrated campaign supporting GoodData's embedded analytics products--targeting key decision makers at SaaS companies with persona-based content.
Personally ideated, wrote copy for, and creative directed: 1 interactive gaming experience (gooddata.com/dataland), 5 ebooks including 3 unique thought leadership concepts (100+ pages), 6 landing pages, 4 three-touch email tracks, 12 blog posts, event materials and social graphics.
12 Rules for Building Your Product Management PlaybookJeremy Horn
Slides Ian Moulton recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
“The intern program in the Americas is a two-way street where both the students and Avnet benefit tremendously. Students get the opportunity to apply and test their knowledge on Avnet business initiatives, and Avnet has the opportunity to engage incredibly talented individuals who bring fresh and unbiased perspectives that help us grow as a company.”
— Aaron Dean, Vice President, Global Talent Programs
Here is my presentation from Inbound 2014 titled "Everything You Need to Know About Your Next Website Redesign."
Description Redesigning your website isn't a simple task. There are many parts to pulling off a successful website redesign, and working with a partner on that project can help. In this session Bob Ruffolo from HubSpot partner agency IMPACT Branding & Design will walk through everything you need to know about your website redesign from preparing your content assets to creating your buyer personas to designing the website. If you are planning a website redesign in the next year, don't miss out on this session.
We do into a lot of detail regarding the HubSpot COS.
The Ultimate Website Development RoadmapAdina Zaiontz
The 10 Step Guide to Building and Marketing a Sales-Driven Website.
Step 1: Research Competitors
Step 2: Make a List of Functional and Content Requirements.
Step 3: Assemble Team
Step 4: Wireframe
Step 5: Content Creation & Collection, Content Schedule
Step 6: Design
Step 7: Programming
Step 8: Beta
Step 9: Live Launch
Step 10: SEO & Maintenance
If you build it, they will come... or not? - MediaVision at Digital Growth DayOMN
Digital Growth Day: September 18, 2014
IF YOU BUILD IT, THEY WILL COME... OR NOT?
Building a perfectly optimised website is not a one-off affair. It needs to integrate into the broader marketing plan. Without continuous enhancement and promotion, it simply won't fly.
Tom Schonenberger, Founding Director, MediaVision
Katia Pereira, Head of Client Services & Senior Digital Strategist, MediaVision
Building a perfectly optimised website is not a one-off affair. It needs to integrate into the broader marketing plan. Without continuous enhancement and promotion, it simply won't fly.
Data Driven Website Optimization - Big Footprint Tech4Good PresentationBigFootprint
Nick Yorchak, the founder of Big Footprint, had the privilege of speaking to an audience of Tech4Good members at a Denver Event about the principles of data driven website optimization. Tech4Good is a community of professionals interested in the use of technology in the nonprofit sector, so the topic was well received by those in attendance.
Nick’s presentation explained how non-profits can leverage free tools available within Google Analytics to measure digital campaigns and drive insights that can be leveraged for optimization and testing.
Similar to Evolve 19 | Paul Legan & Kristin Jones | Anatomy of a Solid AEM Implementation Approach (20)
Extending Adobe Experience Manager with custom solutions that meet your unique business needs has never been easier. Learn how Adobe I/O developer tools, including Adobe I/O Runtime and Adobe I/O Events can be leveraged to deliver timely, targeted, personalized and effective customer experiences.
Adobe Asset Link (AAL) is the new solution to seamless linking of AEM Assets with Creative Cloud products. This session talks about the common use cases where AAL would be the right choice and also provides details around some of the most common pitfalls to avoid when implementing AAL.
AEM is content-centric, so is the future of building commerce experiences. In this session, you will be shown how to build modern commerce experiences with AEM. The demo will explain how authors create/configure multiple (industry-independent) stores, configure the commerce environment for each store and manage all the commerce content and features, without writing a line of code. The second part will demonstrate how developers create templates, components, and functionality to build a compelling Web/User/Commerce Experience.
The roles of the Product Owner, Business Analyst and/or Subject Matter Expert are crucial to the success of an AEM project, especially at critical times. From the development team’s perspective leveraging these resources during kickoff can set the project up for success. Hear more about the right resourcing and preparation for kickoff can enable development teams to start a project off right and to avoid costly changes (scope increase or rework) later in the project.
When Furniture Row decided to leave their digital assets management provider to go to AEM, they began a multi-phased journey that has resulted in the transition of their eCommerce platform and content management system. They recently launch a newly redesigned DenverMattress.com site which introduces a headless implementation of AEM sites, a new authoring experience for their content team, and an upgrade from a freestanding instance of Scene7 Classic to Dynamic Media integrated with AEM Assets. Hear from the implementation team and learn more about Furniture Row’s digital evolution.
Today’s customers expect relevant and personalized engagement with brands – or they go elsewhere. In this session, Carl will lay out some of the hurdles involved in crafting a customer- and loyalty-forward data management and architectural strategy. Using examples from specific client engagements, he will outline approaches to building an actionable data and technology stack on which teams can build and extend personalized interactions.
Autodesk cut their teeth on AEM in 2013 with Autodesk.com. It's safe to say they've come a long way since then. Join Sharat Radhakrishnan and his gang as they bring us up to speed on their wild AEM journey.
Get a glimpse into the highly competitive AEM talent market, Dave's journey as an entrepreneur and a little known secret that can help managers better understand the phycological needs of their team members and drastically increase their retention.
Understand concepts around Deep Learning, Machine Learning, Pattern Recognition and more. See AEM scenarios powered with Adobe Sensei. Understand the latest roadmap on AEM and Sensei.
AEM is an investment in the future so it's no surprise that architecting flexible and forward thinking is a must. See how to take an enterprise approach to your AEM architecture that supports globalization, extreme personalization, and omnichannel delivery.
Adobe AEM Managed Services started deploying Production AEM workloads on Azure in Nov 2017. In this session, we will share our learnings and offer advice to those thinking about deploying their AEM workloads on Azure.
Learn how to create omnichannel experiences using Adobe Experience Manager where you manage the content once and deliver across channels like Web, SPA, Mobile, Chatbot, Voice and Email.
Everyone wants to see their project launch successfully. In this session learn about the roles, processes, and tools that are critical to every project.
In this keynote, attendees will learn about how Business and IT teams can effectively leverage AEM as a hybrid CMS, to rapidly deploy channel-optimized experiences across owned, earned and paid touchpoints.
Learn why Adobe acquired Marketo, how it fits into the stack, and understand whether or not it’s a solution that compliments your current digital environment.
Learn the basics of AEM-Campaign Integration. This presentation focuses on the content-centric approach and create newsletters in AEM and use Adobe Campaign for email delivery. Discover Campaign Workflows and look into the best practices for defining newsletter.
More from Evolve The Adobe Digital Marketing Community (20)
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Evolve 19 | Paul Legan & Kristin Jones | Anatomy of a Solid AEM Implementation Approach
1. #evolve19
ANATOMY OF A SOLID
AEM IMPLEMENTATION
Paul Legan, EVP, Technology
Kristin Jones, Managing Partner
August 2019
2. #evolve19 2
Meet Paul
• He's an Executive VP of
Technology at 3|SHARE
• And he loves Tacos
• He's currently living in
Washington DC
YOU'RE HERE, SO WE KNOW YOU'RE INVESTED
SO LET'S GO ON A JOURNEY... NOT JUST HOW TO IMPLEMENT AEM
BUT HOW TO TAKE ADVANTAGE OF AEM
And Kristin
• She's a Managing Partner at
3|SHARE
• And she loves to research and
plan trips
• She's currently living in London
3. #evolve19 4
ROADMAP TO SUCCESSFUL IMPLEMENTATIONS
THIS IS NOT HOW TO RUN YOUR PROJECT THIS... THIS IS ABOUT INVESTING IN
SUCCESS
• Check out some great blogs on project management and running projects well:
• https://www.teamgantt.com/guide-to-project-management/managing-projects
• https://hubstaff.com/project_management
• Invest in your team and give them the capacity to plan and analyze
• Invest in your vision and give your company the vision, capacity and plan to iterate,
mature and realize your goals
• Invest in identifying and measuring your Key Performance Indicators
• X number of visitors we want to convert by 10% growth
• X number of conversions we want to convert by 15% growth
• X number of hours manually creating and tracking users reduced by 25%
• Hire a great implementation partner ;)
5. #evolve19 6
• They do a decent business selling packaged culinary trips to San Diego
• They have invested in Adobe Experience Manager and want to update their user
experience
• They want to start their digital transformation journey and use insights and data to
increase traffic to their site and increase bookings
IN THE BEGINNING....PREPARE
TACO FLIGHT HAS A VISION
6. #evolve19 7
• To move the needle, assumptions need to change to facts
IN THE BEGINNING....PREPARE
TACO FLIGHT HAS SOME BASIC INSIGHT AND MANY ASSUMPTIONS
0
20
40
60
80
100
MVP Release #2 Release #3 Release #4
Assumptions Per Release
Assumptions Data Attriibutes
7. #evolve19 8
• There are 2 aspects to a successful implementation
• The Technology
• The User Journey
• Parallel paths are key to implementing and iterating success, using the data we have
• Project vs Product
• Projects have a beginning and an end, products evolve from the start. Keep evolving.
WHERE TO START… DAY 0… PREPARE
MAKE A PLAN
Install AEM
Integrate
Adobe
Analytics &
Target
Build
Templates &
Components
Configure
Analytic
Events
Configure
Templates with
A/B Test
Release MVP
Enhance
personalized
offers
Anonymous User
Drive to Site from
Advert
Personalize
Home Page Hero
Per incoming
Advert
Recognize
location and load
offers
Track offer
events selected
Personalize
offers with best
based on location
& types
Convert user on
purchase of an
offer
Send offer 1
month later
personalized to
similar offers
8. #evolve19 9
DAY 0… PREPARE
FIND YOUR CORE
• If nothing else, what are the 1-2 tasks a
user should be able to successfully
perform on your website?
• For each task, how does that align with a
goal you have for the site?
• Increased Revenue
• Reduced Support Cost
• Reduced Advertising Spend
• A beautiful user experience is great, but it
will do you no good if a user can't find it
and for those who do, you don't know
what they are doing on your site.
Prioritize your MVP.
12. #evolve19 13
DATA IN ACTION
MOCKUP & DATA MODEL
• Design decisions take existing site
analytics into account
• Identify the gap between data
collected and data desired
• Optimize against your priority goals
• Consider performance impact from
the start of a project
• Determine a plan for
experimentation
13. #evolve19 14
DAY 30
EVALUATE YOUR PROGRESS
• Is the MVP on track?
• Are you planning for your post
MVP release?
• Are you planning your content to
personalize your MVP experience
and get new data?
14. #evolve19 15
• Kristin wants to get some sun
shine and Paul is craving tacos –
San Diego comes to mind
• Kristin gets online and starts
searching for the best taco place in
San Diego
• She sees a paid advert on the side
of the search results a package
culinary trip to SD and clicks on it
MEANWHILE....
PAUL AND KRISTIN HAVE BEEN TALKING
Assumptions to Target
+ Sunshine in Winter
+ Search Engine Result Page
Referral
+ Paid Search Targeting
+ Consumer 3rd-Party Data
Metrics
15. #evolve19 16
LAUNCH DAY
MVP GOES LIVE
• Include Analytics from
Day #1
• Implement a scalable
data layer to capture
user behavior
• Build with content
variation in mind
• Fragments
• Flexibility
• Framework
16. #evolve19 17
POST MVP LAUNCH DAY 1
TRACK YOUR USER'S JOURNEY
• Celebrate, but not too hard, there's still work to do!
• You can immediately start to monitor how users interact with your site…
• Analytics Events
• What are the gaps?
• What other user journey planning should be happening
• Revisit and Debate your non MVP requirements
• Prioritize again into the next release
• Iterate, invest and measure, release by release.
18. #evolve19 19
DATA IN ACTION
KRISTIN AND PAUL WANT TACOS
• Kristin has come back to the site
twice in the last 24 hours – once on
her phone and once on her laptop
• Paul, too, can’t stop thinking about
tacos, and frequently checks to
see the taco shops listed on the
Taco Crawl sub-page via his
browser’s history autocomplete
Data Collected
+ Repeat Visitor
+ Multiple Devices
+ Specific Interest Page Funnel
19. #evolve19 20
POST MVP DAY 30
TEST YOUR NEW INSIGHTS
• Initiate Adobe Target A/B & Experience Test
• Dependency:
Content variations (copy, assets) by the creative team
• Dependency:
Set of concrete experiments that align with business goals
• Consider the length of the tests vs. statistical significance
• The stakeholders all have report views to track progress ahead of each update call
21. #evolve19 22
DATA IN ACTION
KRISTIN AND PAUL WANT TACOS
• Kristin checks availability twice on
a Monday after a long day
• Paul sees several friends travel
pictures on Facebook and checks
availability after seeing the beach-
centric content variation
Data Collected
+ Day of the Week Pattern
+ Referring Website
+ Experience Target Visit
22. #evolve19 23
ANTICIPATE BEHAVIOR
“JUST TAKE ME TO THE TACOS ALREADY”
• If users consistently
want to see tacos first,
show them tacos first
• Utilize analytics funnel
data to drive content
position
• Adapt existing data layer
if this information is not
available already
24. #evolve19 25
PERSONALIZED EXPERIENCE
MORE DATA = MORE EXPERIMENTATION
• Geolocation to know
why someone might
want to get away
• Specific copy based on
the interests of the
visitor if they’ve been
here or to a partner site
• Tailored imagery based
on previous visits
25. #evolve19 26
DATA IN ACTION
KRISTIN AND PAUL WANT TACOS
• Kristin arrives on the site and
based on her IP address the site
loads packages to San Diego with
the latest flight deals from London
• The copy has been personalized
based on her location as well.
• She’s ready to book.
Data Collected
+ Geolocation
+ Experience Target Visit
+ Conversion Path
26. #evolve19 27
POST MVP DAY 60
DATA ANALYSIS & FEATURE RELEASE
Parallel technology vs user journey paths continue to more success
The Technology
• Service Pack installed to enable additional Sensei features
• Additional components configured for Target
• Adobe Campaign enabled
The User Journey
• Real data and analytics coming in
• Base line KPIs (key performance indicators) measured against site traffic, growth,
conversions bookings
27. #evolve19 28
DYNAMIC CONTENT
INTEGRATE WITH THIRD-PARTY DATA TO DISPLAY RELEVANT
INFORMATION
• Utilize AEM (or a third-
party) to display dynamic
content based on any
number of factors
• Complements
personalized content
and provides another
method of testing
28. #evolve19 29
DATA IN ACTION
KRISTIN AND PAUL WANT TACOS
• Paul sees a recent review by
someone in Washington, D.C.
• After checking availability one last
time for the dates he and Kristin
have planned, he is also ready to
book.
Data Collected
+ Dynamic Data (Review ID)
+ Repeat Visitor
+ Conversion Path
29. #evolve19 30
LET YOUR USERS HELP OTHER USERS
USERS ARE GREAT AT SHARING INFORMATION TO INFORM
OTHERS
• Let your users
advocate for
your site and
services
• Gather data on
which photos
users like most;
reach out for
usage elsewhere
• Utilize workflows
to moderate
everything
before it goes
live
• Experiment with
the prominence
of user
generated
content
30. #evolve19 31
DATA IN ACTION
KRISTIN AND PAUL WANT TACOS
• Kristin and Paul both enter an
email campaign contents to tag
themselves in a picture with
#tacos4ever
• Both Instagram images are pulled
into a moderated workflow and
approved to appear on the website.
• After their images go live, Kristin
receives an automated email
asking for a review of the
experience.
Data Collected
+ Email Campaign
+ Social Media Engagement
+ Dynamic Data Capture
31. #evolve19 32
THE POSSIBILITIES
AND TACOS ARE ENDLESS
PREPARE, LAUNCH, MEASURE,
REFINE, ANTICIPATE, SIMPLIFY,
PERSONALIZE, ITERATE
SUCCEED