Presented at 3|SHARE's EVOLVE'14 - The Adobe Experience Manager Community Summit on Wednesday November 19th, 2014 at the Hard Rock Hotel in San Diego, CA. evolve14.com

1. BUI LDING A GREAT AEM TEAM:
T W C ’ S J O U R N E Y
Presented by: Cat Reusswig
Sr. Director, Web Portals Engineering

2. 2
A PHILOSOPHY WE EMBRACE
The Cult of Done Manifesto
There are three states of being.
Not knowing, action and completion.
-- Bre Pettis

3. 3
Why TWC chose Adobe AEM/ CQ
Our agile process
Sprint Stuff
Release Stuff
Tool Stuff
Cool Stuff (RWD, Grabbit)
Accomplishments 2012-2014
Q&A
AGENDA

4. 4
WHY TWC CHOS E CQ5
AEM provides transparency with a technology stack built on Open
Source with the backing of Adobe
Open Source is foundational
= freedom, autonomy & control +
productivity!

5. TWC AGILE PROCESS
5
Development
Cycle(s)
Wires / CSS
Comps
User Stories
CQ5
Components
Enhancements
Testing Dev Automation Acceptance OS / Browsers Bug Fixes
Production
Content
Authoring QA Updates Troubleshooting
Roll-out Strategy Prod Support Prioritization Future Phases
Business
Responsibility
Shared
Responsibility
Dev
Responsibility
Empower
Great People
to do Great
Work

6. ALIGNMENT W AUTONOMY
Shake up
the teams
~every 6
months
forges
greater
strength &
relationships
6
6 Scrum Teams
– Volunteer Scrum Master w
Double Duty (Dev/QA)
– Team Commits to Stories
accepted & pointed
– Fibonacci pointing
– Team Norms, responsible for
DONE!
– Generally 6 team members
– Embedded QA
– Mixed geography & time
zones
Horizontal Team
– TPO
– DevOps
– QA Automation
– Analytics
– Architecture Forum
– How & Why Forum
Support
– DOTS/3Share/DevOps
= Support across all
environments

7. MVP AND RELEASE PLANNING
MVP – Minimal Viable
Product, the smallest
useful set of capabilities
that will meet the
business need in
production

8. SPRINT PROCESS
The power of the Agile
Ceremonies is in their
simplicity and focus on
delivering the necessary
information to progress the
business goals

9. TOOL STUFF = PRODUCTIVITY!
9
JIRA for Sprint Planning & Confluence for WIKI

10. GHE == +1 CREATES A CULTURE OF/FOR CODE
10

11. TEST DRIVEN DEVELOPMENT
11
Defined acceptance
criteria, continuous
integration, and a
clear definition of
done empowers the
team to deliver
+ Exploratory manual testing
+ Unit, Integ, & Functional
+ Wraith for UI regression
+ Genymotion for device
emulation

12. INFORMATION RADIATORS
12
“An Information
radiator is a display
posted in a place
where people can see
it as they work or walk
by. It shows readers
information they care
about without having
to ask anyone a
question.”

13. CONTINUOUS FEEDBACK
13
The power of feedback is
everywhere in the cycle -
automated test results, build
results, retrospectives,
how&why, architecture team
sharing, demos, UAT

14. DELIVER OFTEN
Is every 2 weeks often enough? Embrace the Cult of Done Manifesto
~2 weeks ~2 weeks
Development UAT
Release
~2 weeks ~2 weeks
Development UAT
Release
~2 weeks ~2 weeks
Development UAT
Release

15. SHARED PAIN IS POWERFUL: DOTS
15
Environments:
 Cont Integration
 Engineering1 & 2
 Beta 1 & 2
 Stage & PROD

16. DEVOPS
16

17. 17
TWO EXAMPLES OF GREAT TEAMWORK BY A
GREAT TEAM 

18. REFACTORING
18
Pretending you
know what you are
doing is almost the
same as knowing
what you are
doing…

19. AEM & CONTENT MIGRATIONS
19
Grabbit - syncing
content on
demand to any
environment

20. 20
WH A T WE ’ V E A C C O M P L I S H E D

21. 2012-2014 ACCOMPLISHMENTS
21
 Consolidation of 60+ domains to 1
 Geo-targeting
 Full Site redesign
 Business process re-engineering
• New team
• New platform
• New processes
Award winning site -
DEV Residential
cableFAX's "Best of Web Awards” 2013
 Best Cable Site & Best Overall
Web Site Design
Web Marketing Association 2013
 Best Media site and Outstanding
Achievement in Web
Development
Marketing
Commercial
Marketing

22. 2012-2014 CONTINUED
22
Checkout/eCommerce
2 Phased MVP Delivery
Responsive Web Design
2 different migration paths
~Fully RWD now across our Marketing & Checkout sites – woot!

23. PERSONALIZATION & TARGETING
23
 Adobe Target
 AAM
 SiteCatalyst
 TWC Data
Gets us out of the opinion weeds and into Data driven decisions for the sites!

24. 24
Q&A
 Please ask questions….