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The document discusses the effectiveness of traditional engagement models and introduces Skype's new bot framework and real-time media SDK, which enhance user interactions through various features like HTML5 web apps and quick actions. It emphasizes the seamless integration of Skype into various devices and platforms, enabling hands-free calling and intelligent experiences powered by Cortana. Additionally, resources for developers, such as case studies and documentation, are made available through the Skype Dev platform.





























