The document provides guidance on creating effective sponsorship proposals with multiple sections. It discusses including an executive summary, sponsorship benefits, budget details, and metrics to measure the success of the sponsorship. Key aspects that proposals should address are identifying target markets for both the sponsor and sport organization, how the sponsorship will help both parties reach their goals, and methods for evaluating the sponsorship's performance through metrics like sales, media coverage, and changes in consumer perceptions.

1. EFFECTIVE SPONSORSHIP PROPOSALS

2. PROPOSAL OVERVIEW I EXAMPLE 1. Cover letter 2. Executive summary 3. Sport Organisation Details 4. Target Market 5. Sponsorship/Marketing Plan 6. Sponsor’s Benefits 7. Budget and Investment

3. SPONSORSHIP PROPOSAL II Example 1. Product Identification 2. Product Development 3. Identifying Sport Organisation Target Market 4. Sponsor Characteristics

4. SPONSORSHIP PROPOSAL II cont. 5. Identifying Sponsor Target Market 6. Matching Sport & Sponsor 7. Selling the Product 8. Servicing the Sponsor

5. Congruence Sport fans identify personally with a sport - that then creates opportunities to enhance brand loyalty – sponsors tap into this

6. Is The Purpose Clear? How can a sponsor use this sport to reach their goals? How can a sport use the sponsorship to reach its goals?

7. MEASUREMENT OF SPONSORSHIP Essential What level is deemed successful for both parties? What methodology is used to measure the success of each benefit?

8. MEASUREMENT CAN... Identify areas for improvement in the sponsorship engagement Identify areas for improving the sponsorship benefits Ultimately, increase the value of the sponsorship and generated revenue

9. MEASUREMENT MODES Sales after an event or promotion Visitors online or at event Consumer awareness Media coverage

10. MORE MEASUREMENT MODES Changes in consumer perceptions Coupons issued or redeemed Number of enquiries Sales Economic impact

11. CONSIDER... Points for staff meetings Checklist Logbook Sponsorship project group Feasibility study

12. KPIs Sponsorship manual Sponsorship Launch Liaison Evaluation tools

13. A B C D SPONSOR SUMMARY Attentive awareness Brand interest Consumer action & desire Direct benefits