Sponsorship involves financial or in-kind support of activities to achieve business goals. There are different types of sponsorships like event, title, activity, and media sponsorships. Developing an effective sponsorship program involves analyzing the current situation, defining objectives and strategy, considering target audiences and required resources. Sponsorships can enhance image, drive sales, create publicity, differentiate from competitors, and help with corporate social responsibility.

1. Presented by: Soumitra Kisku

2. What is Sponsorship?
• Sponsorship is the financial or in-kind support
of an activity, used primarily to reach specified
business goals.

3. Types of Sponsorship
• Event Sponsorship
Event sponsors receive an impressive set of
perks that no other presenters or exhibitor
receives.

4. Title Sponsorship

5. Activity Sponsorship

6. Media Sponsorship

7. Educational Sponsorship

8. Developing a sponsorship program
• Analyze the current situation
• Define the sponsorship objectives
• Agree the strategy
• Develop the tactics
• Define the target audience
• Consider what resources are needed to make
the sponsorship a success

9. Why sponsorship?
• Enhancing Image/Shaping Consumer Attitudes
• Driving Sales
• Creating positive publicity/heightening
visibility
• Differentiating from competitors
• Helping with good "Corporate Citizen" role
• Enhancing business, consumer and VIP
relations