Lake b2b.pdf

Corporate Profile
Turn Concepts into Creative Connectivity
jeffrey.w@lakeb2b.com www.lakeb2b.com

About us
LakeB2B is a 360 Degree Marketing Agency that delivers Ad
Agency Level Services at the cost of a Direct Response
Marketing Company. Our clients value our relentless focus on
results and Return on Marketing Investment. Strategic employs
more than 1,800 people with over 690 focused on marketing
services.
Our approach is, first and foremost, anchored around your pain
points and objectives. Secondly tools and channels, but always
with a clear objective and ROMI focus in mind. To that end our
Strategic Marketing Consulting & Client Performance Units
are instrumental in meeting and exceeding our clients'
expectations.
Since 1999, we have attracted long term relationships with many
Fortune 500 companies and leading global brands in both B2B
and B2C.
2jeffrey.w@lakeb2b.com www.lakeb2b.com

We act as your extended marketing team
Distributed focus on multiple activities like
Business Planning, Production, Customer
Delight, Market Research, Promotions and
Day-To-Day Operations
Has a need to hire professionals for
different areas of marketing
Needs expensive infrastructure to back up
the team with effective tools
Requires hours of work for planning and
strategizing based on business-oriented
marketing requirements
Industry experts focused on project-specific
activities assigned as per client
requirements, ensuring results
Handpicked industry-specific marketing
professionals supported by more than 690+
experts
Established facilities already equipped with
specialized infrastructure and advanced
tools for required areas
Proven experience in 360-degree marketing
consulting that has helped 3000+
companies worldwide. The Strategic team
is ready with customized marketing
strategies and campaigns relevant to your
industry.
Your In-house Team LakeB2B Team

Our Process
We address every challenge with a unique approach that produces effective results every time. It all
starts with a brainstorming session that leads to a great idea. The idea is then put through vigorous
research that addresses various factors like target audience, competitive analysis, brand insights, etc.
Upon completion of the research we then shape a concept that considers all these factors along with the
development of an impactful and clear brand positioning that helps define the product or service. We then
create a unique look for the brand through our design approach that incorporates the latest and best
design principles and disciplines. The work is then moved into the testing phase where we inspect and
analyse the various collaterals to see if it meets our clients’ requirements and addresses their concerns
and challenges. Exceeding client expectations every time, we ensure that our delivery is always on time
and on target.
Through our process we are committed to providing result-oriented digital marketing.

Our Capabilities
Branding Building & Management
Support Services
Performance Marketing
Search Marketing
Content Marketing
Integrated Marketing Solutions
Strategic Consultation
Web Development
Social Media
Creative

Inbound marketing
Social Media Marketing
• Monitor conversations to create identity
• Build brands, enhance loyalty and strengthen customer
base
• Brand your business to wider audience
Campaign Services
• Form new path to trial blazing campaigns
• Glance at easy-to-read real-time reports
Search Marketing
• Control your online presence
• Convert in short timeframe
Marketing Automation
• Manage & execute multi-channel marketing
• Create highly relevant conversations at large scale
• Convert more leads to deals
VISITORS
PROSPECTS
LEADS
SALES

Outbound marketing
Direct Mailing
• Targeted & personalized messages for business
• Economical and easier campaigns
Email
• Captivate recipients to choose you over your
competitors
Telemarketing
• Professionals to deliver industry centric conversations
• Increase results with midstream plans and strategies
Experiential Marketing
• Striking displays with powerful visual elements that
create emotional and rational responses from
consumers
ANALYSIS
CONVERT
GET FOUND
Print Collaterals
• Persuasive marketing collaterals with visual images
and appropriate messages

Bespoke B2C solutions
Branding
• Create a strong brand
• Stand out in the competition
• Research, define and build brand strategy
Customer Loyalty Programs
• Help you manage your loyalty programs. Direct impact on repeat
business and customer retention
Trade Shows
• Design and organize trade shows
• Attract the right kind of audience
PPC and Ad Campaign
• PPC through a competitive bidding process
• Buy favorable positions on the SERP keywords relevant to your business
Content Solutions
• Content that will keep your business at the forefront
Web Solutions
• Great web presence with rich and user-friendly web
management

B2B: Account-based marketing
Account Identification
• Personalized communications to each profile
• Introduce Brand, Product, or Services
Account Profiling
• Personalized communications to each profile
• Introduce Brand, Product, or Services
Contact Mapping
• Categorizing, sorting and mapping contacts
Capability Mapping
• Products/services mapped against customer needs
Channel Identification
• Identification of marketing channels based on their
impact on lead conversion and revenue
Marketing Strategy
• Clarify the roles, responsibilities, and processes and
evaluate progress

Marketing automation
Lead Generation
• Get B2B, B2C telemarketing & email leads
• Perform real-time verification & management
Lead Management
• Verify, qualify and score leads
• Track behaviour and interest
• Reroute sales-ready leads to sales pipeline
Lead Nurturing
• Create relevant content to follow up and create interest
• Educate prospects/customers about product/services

Branding
Brand Management
• Get drilled-down brand evaluation research
• Make unforgettable brand identity and digital presence
Reputation Management
• Regularize brand audits
• Control brand look online
• Build on customer reviews
Event management
• Find prospects for right attendees
• Create promotional content
• Track promotional process
Public Relations
• Start big conversations
• Publish web-based PRs for online visibility
• Distribute and manage web-based PRs

App Development
Mobile Application Development Services
• Customize mobile apps based on business needs
• Create consumer & enterprise apps for customers
connections and facilitate business transaction on the go
Software Development Services
• Provide cutting edge concept for user interface
• Maintain & enhance enterprise systems to deliver value

Tools

Having serviced more than 150 brands globally, we are a one-stop shop
for the entire range of digital marketing services and solutions. We create
marketing concepts, develop strategies, execute and help companies'
market services and solutions on a global scale.
Lake Group Media is a member of the Direct Marketing Association
(DMA) since 1960. We are also proud members of the DMA List &
Database Council, DMA Non-Profit Federation, DMA Business-to-
Business Council, DMA Catalog Council, Direct Marketing Association of
Washington (DMAW), Magazine Publishers Association (MPA),
Specialized Information Publishers Association (SIPA), the Direct
Marketing Club of New York (DMCNY) and the Hudson Valley Direct
Marketing Association (HVDMA).
Why us?
14
& more…

Contact us
Discover more about us: www.lakeb2b.com
Write to us at: jeffrey.w@lakeb2b.com.com
Phone : 212 596 7660

Thank you for your time!

Lake b2b.pdf

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