This document discusses emerging trends in the events industry. It notes that client needs and preferences are constantly changing, requiring event planners to utilize new tactics compared to the past. Several emerging trends are highlighted that are expected to impact the industry in 2016, including increased use of GPS, on-demand media sharing, surveys, notifications, and video. Other trends involve enhanced security, audience response systems, and greater promotion through social media. The document also examines challenges event planners may face in scaling events, selecting the right technologies, satisfying all attendees, coordinating vendors and clients, and managing quality within required timeframes.