This whitepaper explores different aspects of utilizing and managing customer information. This whitepaper will help you understand the importance of building quality database as the key to profitable marketing. Digital marketing is reshaping the way B2B marketers connect, build and nurture business relationships. To cash in on this, savvy marketers are gaining more traction with customers and prospects by using digital marketing options like emailing, social media and web domains. Despite implementing the best strategies, one of the biggest challenges marketers face is about building customer information and connection – i.e. DATA.
A poor quality list with out of date contact information that doesn’t match your target prospect not only wastes budget but also diverts time and resources from more productive activities. A reliable set of data with up-to-date contact details that meet your criteria will maximise the effectiveness of your marketing efforts and provide your sales team with well qualified leads that convert easily. If you are considering purchasing B2B data for any sort of campaign, whether email, direct mail, telemarketing or other, these are our top tips for sourcing data.
Email marketing effectiveness is driven by email list quality. Consequently, building a better B2B email list will positively impact overall email marketing performance.
But what are the most significant barriers to building a better email list, and how are marketers overcoming them?
What we doing is integrated marketing strategies and custom software to grow your business. Please visit www.blackcodesolution.com to know more about us.
A poor quality list with out of date contact information that doesn’t match your target prospect not only wastes budget but also diverts time and resources from more productive activities. A reliable set of data with up-to-date contact details that meet your criteria will maximise the effectiveness of your marketing efforts and provide your sales team with well qualified leads that convert easily. If you are considering purchasing B2B data for any sort of campaign, whether email, direct mail, telemarketing or other, these are our top tips for sourcing data.
Email marketing effectiveness is driven by email list quality. Consequently, building a better B2B email list will positively impact overall email marketing performance.
But what are the most significant barriers to building a better email list, and how are marketers overcoming them?
What we doing is integrated marketing strategies and custom software to grow your business. Please visit www.blackcodesolution.com to know more about us.
"Email Marketing Rules" breaks down this complex, often misunderstood channel into 120 easy-to-understand rules. Check out these 120 email marketing rules to live by.
Email marketing (Learn to run successful campaign)shashi shekhar
In this slide you will get to learn about email marketing
1.Understanding the importance of email marketing
2. How to build an effective email marketing strategy
3. What does an email marketing strategy look like?
Email marketing is now big part of business inbound marketing strategies
Sinking closely with CRM and contact data base as well as information on business websites
77% of email marketing ROI came from segmented, targeted and triggered campaigns.
9 engaging email marketing best practices for customer acquisition and retentionRuchira Agrawal
Emails are one of the top activities on mobile devices. One of the foundational aspects of a marketing plan, brands use emails and email campaigns to promote their products and services. Whether you are a founder of a startup or a cmo of an established organization in health/wellness, education/learning, talent or internet space, how do you ensure your team is doing all it can so your promotional messages are opened and read by your clients instead of being sent in the trash? Here are 9 best practices that will help you succeed.
Marketing automation plays a big part in how well your email campaigns perform. Our latest benchmarks report showed that compared to traditional newsletters, automated emails have Focus on quality traffic – define your target audience
Improve your SEO
Create high converting web forms and landing pages
Drive traffic to your landing pages using paid ads
Autoresponder campaigns do what YOU wish you had the time to do! Use them to follow up, inform,entertain, & provide incentives for action & engagement - they work automatically while you focus on your business. This seminar will help you:
Learn the difference between automated messages and autoresponder campaigns
Decide where autoresponders can help you do better marketing communications
Understand key actions that trigger emails to be sent
Identify what steps to take to design effective autoresponder campaigns
Design the “evergreen content” that works best for your audiences
We’ll also cover dos and don’ts, show a sample autoresponder calendar, and share real case studies of success with autoresponder campaigns. Join us!
Email Lists and Custom B2B Lead Generation: The Key DifferencesBiznift
Email Lists and Custom B2B Lead Generation: The Key Differences
Details: both email lists and custom B2B lead generation play important roles in expanding your customer base and generating more B2B leads. While email lists provide a ready-made audience and a cost-effective way to reach potential customers, custom B2B lead generation allows for targeted and personalized marketing.
https://medium.com/@b2blgs.com/email-lists-and-custom-b2b-lead-generation-the-key-differences-f4634121f111
"Email Marketing Rules" breaks down this complex, often misunderstood channel into 120 easy-to-understand rules. Check out these 120 email marketing rules to live by.
Email marketing (Learn to run successful campaign)shashi shekhar
In this slide you will get to learn about email marketing
1.Understanding the importance of email marketing
2. How to build an effective email marketing strategy
3. What does an email marketing strategy look like?
Email marketing is now big part of business inbound marketing strategies
Sinking closely with CRM and contact data base as well as information on business websites
77% of email marketing ROI came from segmented, targeted and triggered campaigns.
9 engaging email marketing best practices for customer acquisition and retentionRuchira Agrawal
Emails are one of the top activities on mobile devices. One of the foundational aspects of a marketing plan, brands use emails and email campaigns to promote their products and services. Whether you are a founder of a startup or a cmo of an established organization in health/wellness, education/learning, talent or internet space, how do you ensure your team is doing all it can so your promotional messages are opened and read by your clients instead of being sent in the trash? Here are 9 best practices that will help you succeed.
Marketing automation plays a big part in how well your email campaigns perform. Our latest benchmarks report showed that compared to traditional newsletters, automated emails have Focus on quality traffic – define your target audience
Improve your SEO
Create high converting web forms and landing pages
Drive traffic to your landing pages using paid ads
Autoresponder campaigns do what YOU wish you had the time to do! Use them to follow up, inform,entertain, & provide incentives for action & engagement - they work automatically while you focus on your business. This seminar will help you:
Learn the difference between automated messages and autoresponder campaigns
Decide where autoresponders can help you do better marketing communications
Understand key actions that trigger emails to be sent
Identify what steps to take to design effective autoresponder campaigns
Design the “evergreen content” that works best for your audiences
We’ll also cover dos and don’ts, show a sample autoresponder calendar, and share real case studies of success with autoresponder campaigns. Join us!
Email Lists and Custom B2B Lead Generation: The Key DifferencesBiznift
Email Lists and Custom B2B Lead Generation: The Key Differences
Details: both email lists and custom B2B lead generation play important roles in expanding your customer base and generating more B2B leads. While email lists provide a ready-made audience and a cost-effective way to reach potential customers, custom B2B lead generation allows for targeted and personalized marketing.
https://medium.com/@b2blgs.com/email-lists-and-custom-b2b-lead-generation-the-key-differences-f4634121f111
Expert Tips for Successful B2B Email Outreach List Creation.pdfSendEngage
Among the various strategies available, email outreach remains a powerful tool for initiating conversations and nurturing leads. However, the effectiveness of email outreach largely depends on the quality of the email list. This article delves into expert tips for crafting successful B2B email outreach lists.
B2B Lead Generation With Best Automated Email Campaigns 2024.pdfSendEngage
Whether you're a seasoned marketer or just starting, this guide will provide you with insights and strategies to optimize your lead generation efforts. This article dives into the nuances of B2B lead generation, the pivotal role of email campaigns, and how automation is revolutionizing this domain.
Learn the essentials of constructing a powerful B2B email list. Discover effective strategies and tools to grow your contact database, enhancing your outreach and boosting B2B marketing success.
Outbound Lead Generation Strategies Using Email Outreach Platform.pdfSendEngage
Outbound lead generation refers to the proactive approach of initiating contact with potential customers or clients through various outbound channels such as cold calling, cold emailing, direct mail, and advertising.
A Beginner's Guide to Building a B2B Contact DatabaseBiznift
As we conclude, it is clear that the success of your B2B marketing strategies hinges on the integrity and strategic utilization of your contact database. Partnering with a reliable B2B lead generation agency like Biznift can dramatically streamline this process, offering unmatched expertise in lead generation, targeted email lists, cold email setup, and the crafting of personalized first lines. By integrating these tailored services, businesses can significantly amplify their sales outreach, ensuring their marketing messages resonate with the right audience. Let’s connect and explore how Biznift can help propel your business towards its marketing objectives, fostering growth and success in today’s competitive marketplace.
https://www.biznift.com/
Email marketing is a powerful tool in B2B sales. Discover the secret
to maximizing ROI through effective campaigns, list segmentation,
and analysis. Let's dive in!
Mastering Email Marketing - A Comprehensive Guide.pdfkassou kacem
Mastering email marketing involves understanding your audience deeply, crafting personalized and compelling content, and leveraging automation tools for efficient campaign management. Analyzing metrics and iteratively improving your strategies based on data insights is key to long-term success.
15 Proven Strategies to Enhance Your Email Outreach Platform _ SendEngage.pdfSendEngage
An email outreach platform is a software solution designed to facilitate communication with potential clients or customers via email.
An email outreach platform can be a valuable asset for businesses looking to enhance their marketing efforts, particularly in the realms of B2B lead generation and cold email outreach.
Email marketing for business isn’t a new concept, and it has been proven to be one of the best marketing tactics for return on investment.
With more than 205 billion emails being sent and received every day if your business isn't taking advantage of this powerful and massive marketing channel, then you are missing out on a highly effective way to reach your target audience.
The infographic reiterates the importance of investing in verified nurse practitioners contact lists and ensures that marketers need the assistance of authentic data to communicate with targeted audience
website :https://www.lakeb2b.com/nurse-email-list
contact us :https://www.lakeb2b.com/contact-us
email us : info@lakeb2b.com
Account based heralds the dawn of new breed marketers who take their marketing strategy very seriously.In lakeb2b we practice account based marketing for fruitful results.
website:https://www.lakeb2b.com/
contact us:https://www.lakeb2b.com/contact-us
email us:info@lakeb2b.com
call us:(800) 710-5516
Event marketing needs special abilities to crack it. Not everyone can do it well. We have the perfect setup to help you get solid returns from your next event.
Collaborate with us to learn more about digital and email marketing and how our teams can help you build a solid business model for you reaping returns for years to come.
http://www.lakeb2b.com
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
2. Contents:
1. Wake up call for email Marketers
2. Screening Your B2B List
3. How to Step-up Your Marketing
through B2B Data
4. 12 Benefits from B2B list
5. List Services:
List Management
Customer Acquisition
Customer Retention
6. Assess Your Email List Vendor
7. Conclusion
3. Introduction:
Digital marketing is reshaping the way B2B marketers connect, build and nurture business relationships. To cash in on this,
savvy marketers are gaining more traction with customers and prospects by using digital marketing options like emailing,
social media and web domains. Despite implementing the best strategies, one of the biggest challenges marketers face is
about building customer information and connection – i.e. DATA.
So, how do marketers improve their game at acquiring, managing and utilizing customer data? Just because you have
collected customer data, doesn't mean you have lifetime access to customer pockets. There's more to DATA than what
meets the eye.
This whitepaper explores different aspects of utilizing and managing customer information. This whitepaper will help you
understand the importance of building quality database as the key to profitable marketing.
Wake up call for email Marketers
How to spend dollars
on database? How to
leverage email data
and build deeper
relationships with
customers?
How to expand my
email database
without comprising on
data quality?
4. Screening Your B2B List
As an email marketer, the first step towards building quality
database is list screening. This mandatory step will help
you to keep your list reliable, productive and useful for
marketing. The new email list entering your business either
through in-house effort or a third part list vendor, has to
fulfil the basic list quality criteria.
Perform due diligence while doing the initial list screening.
One way to authenticate data is by verifying the list source.
It is recommended that data facilitators create a field in
your database to mark the source of each list. Moreover,
marketing list sources also fulfill DMA compliant privacy
norms. This helps you record if you've acquired this
information ethically.
In short, here's a framework for you to validate customer
data:
How to Step-up Your Marketing through
B2B Data
Customer contact information such as email address,
phone number or mailing address makes it easy for
Source
Target
Opt-in Process
Permission
marketers to contact customers. Of different channels,
email address is the most cost-effective way to connect
with larger audiences. Today, with tens and thousands of
customer email addresses in inventories, it's easier for
marketers to build a bond (1:1 relationship) between the
customer and the company.
The hard part of email marketing is managing relevant
data, collating it and gaining insights from it. But, with
the growing sophistication in data management tools, it's
easier to keep track of preferences, purchase histories
and other important elements.
Since every marketer is likely to have similar data on
customers, you will have to stand out of the crowd. Ways
of standing stand out include improving the service
quality, personalizing the marketing strategies and being
alert enough to mark who your best customers are.
Here are some good guidelines to start with.
1. Start connecting with subscribers early on
If you are sending an email newsletter, ask for
subscribers to forward it to their friends. Tell the
prospects that you'll send relevant content, updates, or
interesting content based on their preferences.
What is the source of this data?
Is the list segmented
What was the opt-in process followed?
Do you have permission confirmation document?
5. 2. Send welcome message
Don't delay the welcoming of new customers. You can
send something valuable like an ebook, real-time
information, or anything else that will be valued by the
recipient.
3. Follow consistent branding
Ensure that your subscribers find it easy to know your
brand from the email message. Follow consistent design,
colour and content style while designing your email
template.
4. Send messages with purpose
Avoid sending emails just for the sake of it. Before you
send an email message or any communication, plan and
create content relevant for your target audience.
5. Maintain data hygiene
As marketers you know how volatile email data is. On an
average 30% of email addresses become outdated due to
many reasons beyond your control. To offset such
changes, it's important keep updating email lists with a
fresh and deliverable email address for each recipient.
6. Personalize your email communication
In the marketing database, segment your customer
records into different silos based on their preferences,
traits or buying patterns. This segmentation will help you
send personalized emails based on what they like to
receive and learn.
Importance of having Quality data – How it makes a
difference
For B2B marketers, quality data is the linchpin that drives
any marketing campaign to the forefront of customers and
prospects. Apart from establishing brand connectivity with
prospects, it improves marketing outcomes as well.
So, what are the apparent benefits you can get from
acquiring a quality database? Here're the six requisites you
should look into for a high-quality B2B list.
In general, quality data should:
1. Give tangible benefits
The value obtainable from a B2B list must be real, not just
in words. In other words, data should be fresh, verified
and should focus on accuracy. For example, you might
want to personalize your communication using relevant
data fields. In that case, data should contain the required
fields and reach key decision makers focusing on
common issues that B2B email recipients typically
encounter.
2. Provide multi-channel contact information
Prospect/customer information should be suitable for
multi-channel marketing. Instead of focusing on one
channel of communication, each record should hold
contact information including phone, email, fax, direct
mailing address, and even social media handle.
3. Maintain data in diverse formats
Instead of storing data in one format, maintain different
data formats like .xls, .csv, Access or any other
commonly used format. This gives you the flexibility to
used data for disparate purposes. “Only 50% of
marketers say they have a BASIC understanding of their
target markets”.
4. Update data at Regular intervals
Having large quality of data gives you the edge over
your competitors. But data, by its nature, tends to churn.
Keep this in mind, and update data at regular intervals.
Without regular verification, you run the risk of running
unproductive marketing campaigns.
5. Use timely & current information
Remove outdated information and append fresh
information to make it relevant. If you're really looking to
deliver value to your email readers, then you need to
make sure the information you provide is based on the
most recent contact database available.
6. Build on existing data strengths
Although you have built data containing diverse fields,
it's important to add new fields over time. It adds to the
strengths of the data that is available. For example, it is
common knowledge to have basic contact information,
while you should avoid embedding videos directly on
email messages; instead have them linked through
landing pages, because inherent flaws in the email
medium rarely allow much video communication.
6. 12 Benefits from B2B list
Most B2B marketers will tell you they have a B2B list used
for prospecting, networking and communication.
Here are 12 benefits of having a quality B2B list:
Shorter time to connect with customers or prospects
Enable marketers to send personalized communication
Increase credibility and dependability
Faster creation of market awareness
Strengthen brand image and positioning
Help marketers participate in online dialogues
Create a channel for ongoing engagement
Identify latest industry trends
Find new channels to reach influencers
Run customer retention programs
Increased customer lifetime value
Increase Cross-sell and Up-sell potential
List Services
Maintaining List You Acquire – Three List Services
Customer data helps you to build a solid foundation on
which you can connect, serve and retain customers. Given
the opportunity, most companies would try their best to
manage data for growth.
When you value data as the most crucial element for
growth, you should also tap the GOLDMINE of data in your
hands. It's more than just possessing vaults of data,
without making use and maintaining your data as an
asset.
Primarily list services are:
List Management
Customer Acquisition
Customer Retention
List Management
Acquiring a B2B list is the first step towards building and
launching your marketing initiative. After consolidating
your business data, the next step lies in managing the
list and using the right strategies while doing so.
List management involves a lot of attention, dedication,
and work by professionals. The process also requires
regular follow up in terms of keeping it scalable to the
needs of the business.
It also requires the
involvement of a
knowledgeable, motivated
and ready-to-support staff in
the business..
Benefit of List Management
Service
Maximize returns from marketing
Enhance and build new channels of prospecting
Develop a personalized marketing plan
Gain insights and use data for competitive analysis
Value of Data for your business
Acquire Acquire Acquire Acquire
Acquire new
customers
Generate and
increase revenue
Enhance current
customer value
Increase brand
exposure
7. It offers business opportunity for:
Business-to-Business
Direct Mail
Publishing
Retail
Manufacturing
And more...
Customer Acquisition
Every business requires new customers to fuel growth, and
profitability. Customer acquisition efforts are directed
towards –
1. acquiring new customers and
2. converting existing prospects into new customers
However, many companies fail to add new customers or
prospects due to the lack of prospect or contact
information. So, here're most practical questions to answer
some of the biggest difficulties.
1. What are the most cost-effective channels available to
acquire customers?
2. How do you create awareness among your target
market?
3. Who do you think is your target market?
4. What tactics or strategies can be adopted to persuade
them to buy?
5.How can you improve the purchase decision process?
Apart from these points, customer experience elements
include the following:
Awareness: Create brand awareness programs targeting
customers
Learning: Educate prospects about your key benefits
Persuasion: Convince prospects to buy your products
Why do you require customer acquisition programs?
Launch new products
Increase website conversions
Reduce cost of direct mail campaigns
Improve display ad campaign performance
Get more interaction through social media
Customer Acquisition – Key takeaways
Acquiring new customers can cost five times as
much as retaining existing customers
Just a 4% increase in customer retention results
in 10% decrease in customer acquisition cost
An average company loses 10% of its
customers each year
Although acquiring new customers is important,
generating repeat business from existing customers is
crucial for the growth momentum. Though it sounds
easy, in reality, customer retention rates are dismal for
most companies.
Customer Retention Marketing
Maintain regular and relevant communication
Customer retention is more than just sending
promotions, announcement and thank you mails. The
communication should be relevant, timely, and
personalized for each individual. With the deluge of
marketing and daily communication hitting the in-box, it is
important to contact your customers with a preplanned
strategy in place.
So, here are the common tactics used to increase repeat
business from customers –
1. Loyalty programs using membership programs
2. Welcome mails and thank you communications
3. Polls, satisfaction surveys, and follow-up calls
4. Improved customer service and resolving any
customer complaints
5. Implementing frequent buyer programs, discount
offers, etc
6.Use customer database to track customer purchases
and preferences, and carry out loyalty building
services
Provide Valuable content
Why do customers leave your business? Probably it's the
lack of support, or insignificant knowledge sharing with
customers. Marketing team should take customer
education seriously and work towards delivering quality
content for improving every customer's experience.
8. Content delivered to customers should match with the
product and what customer is trying to do.
Interact and Communicate often
Lack of communication with the customers is the main
reason why they leave. To avoid such loopholes, the
marketing department should be alert to read the signs
during interaction with the customer.
Many companies use loyalty programs, polls, and
customer referral programs to engage and stay connected
with their base.
Create influencers, evangelists or tribes
Successful companies like Apple are not just creating
customers. They are successfully creating deep customer
connection and product evangelists. Even companies that
are smaller, can create tribes around their products and
services. To achieve this, companies should leverage
internet channel to make it easy for customers to connect,
share experiences and learn from each other.
Assess Your Email List Vendor
Lately many marketers are leveraging the services of
email vendors to acquire B2B email lists. While you are
considering a new email vendor, it's important to examine
vendor credentials in terms of capability, reliability and
knowledge. As a marketer working with a limited budget,
you need to be sure that the list provider meets all the
criteria.
Top questions to ask your email vendor?
Does your email vendor truly understand your
market and your buyer persona?
Is the agency offering list without really
understanding your needs?
Does your agency have the tools and facility to
track data quality?
Does the agency update list at regular intervals?
How frequently does it update list?
Does the agency show the right source of list and
show how it acquired this list?
Conclusion:
Acquiring and maintaining an email database of
customers and prospects lays the right foundation for
cost-effective digital marketing. Also, remember to
acquire email data the right way. Apart from acquiring
email data, it's important to keep messages relevant,
based on customer interest and preference. Finally, the
idea is to create a process for a growing list funnel, drip
by drip.
9. About Us
Lake B2B is a Growth Enablement Partner for Clients
across 83 countries helping extend reach to over 36
million top global executives across the world. Lake B2B
has transformed the way businesses work with cutting-edge
data management technology, exhaustive data
reach and digital marketing solutions. The Company is
specialized in offering customized target database
solutions based on the clients' requirements and business
scope.
Lake B2B offers services that help clients with their
complete business growth cycle. This includes sales,
marketing, nurturing and customer service. For a business
to work smoothly, all the communication has to work hand
in hand. This is what Lake B2B does to help companies
grow globally. With its path breaking innovative digital
marketing services and extended data reach, the
Company is the only one of its kind that bets on getting
paid only after helping clients grow their business like a
'Real Marketing Partner'. For further information please
visit http://www.lakeb2b.com
Contact Information:
Email: info@lakeb2b.com
Call: 800-382-4081
Revamp Your
Marketing
Campaigns with
our Industry
Specific Prospect
Lists
CLICK HERE