A discussion of how economic development and tourism are related, areas of conflict and how economic development and tourism practitioners can support each other from my presentation to the Economic Developers Association of Canada.
http://www.niccotan.com/2011/04/events-marketing-overview.html
Master of Marketing Communication Students of De La Salle University presented a comprehensive report on Events Marketing
Destination Management Organization Overview and Toolkit Presentation to USAIDDavid Brown
A background on moving from competitive clusters to destination management organizations. An overview of the Destination Management Organization Toolkit developed by the Global Sustainable Tourism Alliance for the United States Agency for International Development.
Characteristics Categories and Typology of EventWanpynsuk Makri
Characteristics,categories and typologies of Events,
-Definition of event
-Characteristic of Event
-Classification of Event
-Typologies of Event
-Conclusion
This notes will helps to get basic knowledge on event management and the various type of events. this will explain the steps of event process and checklist. importance and the step by step process also explained in this notes.
A discussion of how economic development and tourism are related, areas of conflict and how economic development and tourism practitioners can support each other from my presentation to the Economic Developers Association of Canada.
http://www.niccotan.com/2011/04/events-marketing-overview.html
Master of Marketing Communication Students of De La Salle University presented a comprehensive report on Events Marketing
Destination Management Organization Overview and Toolkit Presentation to USAIDDavid Brown
A background on moving from competitive clusters to destination management organizations. An overview of the Destination Management Organization Toolkit developed by the Global Sustainable Tourism Alliance for the United States Agency for International Development.
Characteristics Categories and Typology of EventWanpynsuk Makri
Characteristics,categories and typologies of Events,
-Definition of event
-Characteristic of Event
-Classification of Event
-Typologies of Event
-Conclusion
This notes will helps to get basic knowledge on event management and the various type of events. this will explain the steps of event process and checklist. importance and the step by step process also explained in this notes.
Twenty questions about International Events Marketing practices. This is taken from Events Management: An International Approach edited by Nicole Ferdinand and Paul Kitchin.
Provides an overview of the key design issues in events, when catering for international audiences. It considers cultural differences and the need for catering for international audiences.
Showing the link between community and tourism. How tourism can help to improve community appearance and its members interest. How a community can grow economically from tourism investments.
Paul Long Royal Geographical Society 2014 presentationPhil Jones
Whose Culture, Whose Creative City. A paper given by Paul Long of the AHRC-funded Cultural Intermediation project at the Royal Geographical Society annual conference in August 2014.
Vision: The Agents of Change Tour: The Rise of the Creative SpringJa-Nae Duane
Our Mission: Restoring Creativity through small business, social influence, and the creative class to spark innovation within our communities and culture.
The deck serves as the vision for the Agents of Change Tour, as well as the long-term vision for the Creative Spring.
If you would like more information, contact Ja-Nae Duane at janaescamp/at/gmail.com
Community based tourism is tourism in which local residents (often rural, poor and economically marginalised) invite tourists to visit their communities with the provision of overnight accommodation. The residents earn income as land managers, entrepreneurs, service and produce providers, and employees.
Living history events as the Medieval Rose Festival of Rhodes, is a recreational tool that fosters local communities' potentiality for cultural and touristic development, cultural identity creation and heritage exploitation and conservation.
2. Learning Objectives
At the end of this session students should be able
to:
• Reflect on the meanings of events for individuals
in different societies
• Identify the practices of business, communities
and countries which have been influenced by the
popularity of events
• List and evaluate the positive and negative
impacts that events have on individuals,
organizations and communities
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3. Conceptualizing Event Impacts (1)
Socio/Cultural Political
Physical and Tourism and
Environmental Economic
Adapted from: Bowdin et. al (2011)
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4. Conceptualizing Event Impacts (2)
• Triple-bottom Line - a systematic framework for
measuring and reporting the event's performance against
economic, social and environmental parameters, to
determine negative or positive impacts on the host
community (Fredline et al., 2005)
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5. Conceptualizing Event Impacts (3)
Countries
Cities
Communities
Organizations
Individuals
Adapted from: Ferdinand and Shaw (2012)
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6. What do Events Mean
to Us?
Sites where individuals
Opportunities can come together to
to appreciate connect with other to
achieve a sense of
critical enhanced identity and
milestones: to find meaning
For example,
weddings, birthdays,
graduations,
anniversaries and
cultural and religious
observances
www.bournemouth.ac.uk
7. Consider the Burning Man
Festival ….
• What does it take
produce an event
which provides a
sense of enhanced
identity and deep
spiritual meaning?
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8. Profound loss Pure wonderment
A combustion of the id
Release from restraint
A stripping of the self
Purification A loss of direction
Crucifixion Adrenalized joy
Sacrifice
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10. The Meanings of Events
Can Also Change …
• Modern day events represent the evolution
of societies, communities and individuals
• The original significance and perception of
some events have shifted:
Gay Pride parades’ sexual politics have given
way to family fun and festivities
The symbolism behind Trinidad and Tobago
Carnival has shifted from rebellion to a message
of freedom and self-expression
www.bournemouth.ac.uk
11. Events in Organisations
• Create linkages
• Disseminate
information
• Provide motivation
and opportunities for
celebration
• Brings people
together from different
countries
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12. Event Marketing
Event marketing survey findings published by the
Event Marketing Institute in 2010
The top three rated marketing tools for building customer
relationships are:
1. Event marketing 2. Social marketing 3.Web marketing
The marketing tools that give the best ROI are:
1.Web marketing (40% of respondents agree)
2. Event marketing (22% of respondents agree)
% of marketers who rank the future importance of events
as increasing has risen: From 29 % in ‘09 to 36 % in ‘10
34 % of respondents plan to move to an experience-
driven portfolio within the next three to twelve months,
while 31 % say they have already done so
www.bournemouth.ac.uk
13. Events in Communities
Religious and cultural These events can:
festivals can play an • Reinforce shared identities
important role in • Evolve new meaning,
through the integration of
uniting communities cultural influences
comprising of ethnic • Help to achieve a
and cultural minorities 'cosmopolitan' character
that can be promoted as a
positive feature to external
audiences
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14. But be warned they can
also …
• Reinforce cultural and ethnic stereotypes
• ‘Comodify’ culture
• Highlight cultural differences which can
increase cultural/ethnic/ racial tensions
• ‘Disneyfy’ community landscapes
• Reduce cultural events to ‘exotic products’
to be bought and sold
www.bournemouth.ac.uk
16. References
• Bowdin et. al. (2011) Events Management. Oxford:
Elsevier Butterworth-Heinemann
• Ferdinand, N. and Shaw, S. (Eds). Events in our
changing world. In N. Ferdinand and P. Kitchin (Eds.)
Events Management: An International Approach (pp. 5-
22). London: Sage Publications
• Fredline, L., Raybould, M., Jago, L., & Deery, M. (2005).
Triple bottom line event evaluation: A proposed
framework for holistic event evaluation. Third
International Event Conference, the Impacts of Events:
Triple Bottom Line Evaluation and Event Legacies.
Sydney, July 2005.
www.bournemouth.ac.uk
17. Further Reading
• Shaw, S. (2007). Inner city ethnoscapes as cultural
attractions: Micro-place marketing in Canada. In M.
Smith (Ed.), Tourism, Culture and Regeneration (pp.49-
58). Wallingford: CABI
• Sherry, J.F. & Kozinets, R.V. (2007). Nomadic spirituality
and the burning man festival. Research in Consumer
Behavior, 11, 119-147
• Tull, J. (2012). Event evaluation. In N. Ferdinand and P.
Kitchin (Eds.) Events Management: An International
Approach (pp. 173-196). London: Sage Publications
www.bournemouth.ac.uk
18. For Next Time …
• Ferdinand, N. and Williams, N. (2011) Event staging. In
S. Page and J. Connell (Eds.) Routledge Handbook of
Events (pp. 42-44). Abingdon: Routledge
• Greenwood, D.J. (1989). Culture by the pound: An
anthropological perspective on tourism as cultural
commoditization. In V.L. Smith (Ed.) Hosts and guests:
The Anthropology of Tourism (Second Edition) (pp. 171-
185). Philadelphia: University of Pennsylvania Press.
• Waitt, G. (2008). Urban festivals: Geographies of hype,
helplessness and hope. Geography Compass, 2 (2) 513-
537
www.bournemouth.ac.uk
19. KEEP IN TOUCH …
http://facebook.com/Ms.NicoleFerdinand
@evntmgt
www.bournemouth.ac.uk