The document discusses event stakeholders and classifies events and the event market. It identifies two main classifications of events - social events and corporate events. The event market can be segmented into individuals/families and organizations. Organizations include companies/businesses and associations. There are three categories of associations - trade associations, professional associations, and non-profit organizations. The document also identifies various event stakeholders - the host, guests, event committee, financer, suppliers, and external entities with interests in the event.
EVENTS CONCEPT
Stakeholder
From a broad idea that a stakeholder is a person who can affect or will be affected by the event.
The more specific idea that a stakeholder is a person of influence but not directly involved in the work. Clearly, this definition could also include an organisation such as a government.
Getz( 1997) states that stakeholders are those people and groups with a stake in the event and its outcomes, including all groups patrcipating in the event production, sponsors and grant-givers, community representatives and anyone impacted by the event
These stakeholder may include:
Event principal (key person in host organisation or client)
Organising committee
Sponsors, donors
Local community
Local authorities (e.g. Council, emergency services, environmental authority)
Service contractors ( e.g. Staging, cleaning, catering, security)
Suppliers
Performers, entertainers, participants
Spectators, audience
media
Numerous factors need to be considered in developing the event concept
Purpose of the event
Although the purpose is also strongly linked to both the theme and the venue
In some instances defining the purpose is difficult.
MICE I01 - Meetings, Incentive, Convention and Exhibition Philippines Industry Setting is about a bird's eye view of the MICE Industry in one of the brightest spot of Asia - the Philippines.
EVENTS CONCEPT
Stakeholder
From a broad idea that a stakeholder is a person who can affect or will be affected by the event.
The more specific idea that a stakeholder is a person of influence but not directly involved in the work. Clearly, this definition could also include an organisation such as a government.
Getz( 1997) states that stakeholders are those people and groups with a stake in the event and its outcomes, including all groups patrcipating in the event production, sponsors and grant-givers, community representatives and anyone impacted by the event
These stakeholder may include:
Event principal (key person in host organisation or client)
Organising committee
Sponsors, donors
Local community
Local authorities (e.g. Council, emergency services, environmental authority)
Service contractors ( e.g. Staging, cleaning, catering, security)
Suppliers
Performers, entertainers, participants
Spectators, audience
media
Numerous factors need to be considered in developing the event concept
Purpose of the event
Although the purpose is also strongly linked to both the theme and the venue
In some instances defining the purpose is difficult.
MICE I01 - Meetings, Incentive, Convention and Exhibition Philippines Industry Setting is about a bird's eye view of the MICE Industry in one of the brightest spot of Asia - the Philippines.
Events differ from other products. It is a combination of services and goods. This ppt takes you through different facets of event marketing channels, motivation involved and marketing mix involved in Event Marketing.
Events are done for entertainment, celebration and promotion, but for any event funds play the most important role in the happening of events. Funds are generally put by the organizer of the show but we can also generate funds from the market and that is done through sponsorship. When a company puts his money in event and gets mileage in return that is sponsorship. Sponsorship is a business deal with two parties one how is organizing the event and the sponsor, for giving money for the event the sponsor gets mileage in market.
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Synopsis Project: training - Guide to specific fundraising tools for cultural...Karl Donert
The SYNOPSIS project concerns Storytelling and Fundraising for Cultural Heritage professionals.
Cultural heritage covers a variety of activities, and a system of values, traditions, knowledge, and lifestyles that characterise society.
The heritage sector has to deal with new challenges and it is therefore necessary to develop new professionalism, able to promote and support cultural heritage as it improves not only the overall economic growth and employment, but also social cohesion and environmental sustainability.
Storytelling and fundraising skills assume a fundamental role in connecting the past to the future. Cultural Heritage storytelling is concerned with “communicating through stories”, creating narratives through which a cultural heritage enters into an emphatic relationship with people, managing to arouse public emotion. The purpose is to engage people to protect, exploit cultural heritage, and support it financially.
This presentation deals with a range of specific tools necessary for fundraising for cultural heritage organisations
The case study discusses the potential of drone delivery and the challenges that need to be addressed before it becomes widespread.
Key takeaways:
Drone delivery is in its early stages: Amazon's trial in the UK demonstrates the potential for faster deliveries, but it's still limited by regulations and technology.
Regulations are a major hurdle: Safety concerns around drone collisions with airplanes and people have led to restrictions on flight height and location.
Other challenges exist: Who will use drone delivery the most? Is it cost-effective compared to traditional delivery trucks?
Discussion questions:
Managerial challenges: Integrating drones requires planning for new infrastructure, training staff, and navigating regulations. There are also marketing and recruitment considerations specific to this technology.
External forces vary by country: Regulations, consumer acceptance, and infrastructure all differ between countries.
Demographics matter: Younger generations might be more receptive to drone delivery, while older populations might have concerns.
Stakeholders for Amazon: Customers, regulators, aviation authorities, and competitors are all stakeholders. Regulators likely hold the greatest influence as they determine the feasibility of drone delivery.
Artificial intelligence (AI) offers new opportunities to radically reinvent the way we do business. This study explores how CEOs and top decision makers around the world are responding to the transformative potential of AI.
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...CIOWomenMagazine
This person is none other than Oprah Winfrey, a highly influential figure whose impact extends beyond television. This article will delve into the remarkable life and lasting legacy of Oprah. Her story serves as a reminder of the importance of perseverance, compassion, and firm determination.
The Team Member and Guest Experience - Lead and Take Care of your restaurant team. They are the people closest to and delivering Hospitality to your paying Guests!
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Senior Project and Engineering Leader Jim Smith.pdfJim Smith
I am a Project and Engineering Leader with extensive experience as a Business Operations Leader, Technical Project Manager, Engineering Manager and Operations Experience for Domestic and International companies such as Electrolux, Carrier, and Deutz. I have developed new products using Stage Gate development/MS Project/JIRA, for the pro-duction of Medical Equipment, Large Commercial Refrigeration Systems, Appliances, HVAC, and Diesel engines.
My experience includes:
Managed customized engineered refrigeration system projects with high voltage power panels from quote to ship, coordinating actions between electrical engineering, mechanical design and application engineering, purchasing, production, test, quality assurance and field installation. Managed projects $25k to $1M per project; 4-8 per month. (Hussmann refrigeration)
Successfully developed the $15-20M yearly corporate capital strategy for manufacturing, with the Executive Team and key stakeholders. Created project scope and specifications, business case, ROI, managed project plans with key personnel for nine consumer product manufacturing and distribution sites; to support the company’s strategic sales plan.
Over 15 years of experience managing and developing cost improvement projects with key Stakeholders, site Manufacturing Engineers, Mechanical Engineers, Maintenance, and facility support personnel to optimize pro-duction operations, safety, EHS, and new product development. (BioLab, Deutz, Caire)
Experience working as a Technical Manager developing new products with chemical engineers and packaging engineers to enhance and reduce the cost of retail products. I have led the activities of multiple engineering groups with diverse backgrounds.
Great experience managing the product development of products which utilize complex electrical controls, high voltage power panels, product testing, and commissioning.
Created project scope, business case, ROI for multiple capital projects to support electrotechnical assembly and CPG goods. Identified project cost, risk, success criteria, and performed equipment qualifications. (Carrier, Electrolux, Biolab, Price, Hussmann)
Created detailed projects plans using MS Project, Gant charts in excel, and updated new product development in Jira for stakeholders and project team members including critical path.
Great knowledge of ISO9001, NFPA, OSHA regulations.
User level knowledge of MRP/SAP, MS Project, Powerpoint, Visio, Mastercontrol, JIRA, Power BI and Tableau.
I appreciate your consideration, and look forward to discussing this role with you, and how I can lead your company’s growth and profitability. I can be contacted via LinkedIn via phone or E Mail.
Jim Smith
678-993-7195
jimsmith30024@gmail.com
3. The Event Market may be Segmented into:
1. Individuals and Families - This segment is the
typical prospect for life cycle events.
Sources of business for this segment are:
Local civil registry
Churches
Bridal fairs
Wedding suppliers
Referrals
Previous clients
4. 2. Organizations - This segment is typical prospect for
events to convene and events for commerce – or
commonly referred to as corporate events.
This is the market for meetings, seminars,
conference, conventions, product launches, bazaars,
selling events, sales promotion activities, office
parties, incentive trips, and recreational activities.
6. Two classifications:
a. Companies and Business Establishments may
have events as part of their operating calendar (as in
the case of annual meetings or quarterly sales rallies),
or in response to the demand of their products (for
product launches and promotional activities).
b. Associations are organizations of people that have a
common interest or purpose (abbey,2003)
7. Three Categories
1. Trade Associations - made up of individuals and
corporations that operate within an industry, or are
bound by similar business concerns.
2. Professional Association - formed by individuals
in a common or affiliated profession.
3. Non-Profit Organizations - include social,
military, educational, religious, and fraternal groups
or SMERFs.
8. Events Stakeholders
Event Stakeholders are individuals and groups who have some
forms of interest in the event. Such interest may be financial,
emotional, political, social or any form of personal involvement
in the event.
The Host - this is the group of people or person who is giving
the event.
-The host may be the originator or champion of
the idea to gather people together for a particular occasion; the
main celebrator; or the financing all the expenses for the event.
-The host is the client- the group or person whom
you are to get direction from.
-The host is also a partner with whom the event
manager works to ensure a successful event.
9. Cont…
The Guests - These are people attending the
event; they are variously called audience,
participants, attendees, or visitors.
The Event Committee - This refers to the
group involved in the planning and execution of an
event.
-This can be an ad hoc group
of the host’s organization, a team of volunteers, the
host’s staff, plus, the event manager’s own team.
10. Cont…
The Financer - This is the money man - the
one who foots the bill.
- He or she may or may not be
involved in the planning and execution of the event,
but he/she is out to make sure that he/she gets a
reasonable return on his/her investment.
The Supplier - The event manager works
with other companies that will bring the event
concept into reality.
-These companies also stake their
time, resources, and reputation on the event.
11. Cont…
The External - These includes other external
entities to the host or the event manager, but have
financial, emotional, political, social or personal
interest in the event.