Academic presentation on Socioloy and cultural communication for development

1. International Seminar-2001
Socio-Cultural Communication
in Development
Arranged by
ANSTED UNIVERSITY
25 March-Penang
27 March-Kualalumpur
British Virgin Islands of UK

2. WELCOME

3. The
presentation
on
Socio Cultural
Communication
in
Development

4. FORUM FOR CULTURE AND HUMAN DEVELOPMENT
823/A, Khilgaon,Dhaka-1219,Bangladesh, Email:anupam@bdmail.net
Published by
2001

5. Presented by
Sultan Muhammad Razzak

6. The project approved by
ANSTED
UNIVERSITY
British Virgin Islands, UK

7. Prof. Dr. Ghulam Sarwar Yousof
ANSTED
UNIVERSITY
British Virgin Islands, UK
Honorable Supervisors
of this research

8. Acknowledgement
All faculty members and staffs
of
ANSTED UNIVERSITY
those who directly
or
indirectly involved

9. Acknowledgement
The Tribal People
of
Khagrachari, Bangladesh

10. Prof. Sir. Dr. Roger Haw
Founding Member
ANSTED
UNIVERSITY
Special
Acknowledgement

11. Special Thanks to
Professor Dr. Ghulam-Sarwar Yousof
Programme Director of AU School of Liberal Arts
Co-ordinator of the Seminar

12. Socio Cultural
Communication
in
Development

14. Part-1
Background
Objectives
Rationale
Methods
Contexts

15. 1. In 1972, soon after liberation of Bangladesh- development
initiatives were not up to the mark.
2. Serious political unrest was prevailing throughout the country
3. Political conflict was leading the country towards a civil
war.
4. Social participation was going to be demolished.
5. Development initiative started by the NGOs
6. Peoples participation was absent
7. Existing culture was loosing its connection from social system.
8. At that time third world development policy was totally welfare
based.
9. People could not able to cope with the modern development
systems.
10. Lack of Psycho-social & economical rehabilitation.
Background

16. Broad objective
Broadly stated this seminar will reveal the social and
cultural elements of the community as well as society
those have the power to make respond human
intelligence and triggering service emotion to the
people living round the society. This is assumed that
present on going development media communication
making a rapid differences with human experience,
tradition, beliefs, religion, myths, social management
and values, consequently, development initiatives are
not able to get the proper speed to upgrade human
society in accordance with expectation.
This seminar will present effects of participatory socio
cultural based communication tools for development of
the society linking to contemporary development
process.

17. Specific objectives
 Identify socio-cultural elements those are the
reservoir of human and social values;
 Raising awareness and promote networking
activities with a view to enhancing the recognition
anddevelopment of community based
communication structures as a basis for community
participation in development;
 Lobbying for an enabling political and legal
environment
 Building communications capacity of community
groups;
 Update understanding skills of community workers
through participatory performance techniques for
sustainable development;

18. Specific objectives
 Promote awareness of human rights, Democracy
and governance among a gender balanced
community group, children and local NGOs
through a participatory performance workshops;
 Promote better understanding of the socio-
cultural elements as the value based
communication tools for social changes through
performance events involving the local elite,
opinion formers and community leaders; and
 Assesses the impact of the project changing
attitudes and awareness of Rights,
democracy and governance issues among
target groups.

19. Rationale:
 Mother's milk is most appropriate for baby for
proper nourishment and development. Socio
cultural communication is appropriate in particular
society or community development.
 Protection of cultural rights of a society as well as
community.
 Creating a scope to discover talents within the
community those can play a vital role in
development.
 Making awareness about the social educative
elements those, community people are inherited
with and inclining them to respect, recycle their's
own resources for adopting with modern theories
and practices.

20. Methodology
Methods mainly participatory rural Appraisal (PRA),
participatory review (PR) and Participatory evaluation
(PE) generally follows to run a programme.
Tools are:
 Social Mapping
 Seasonal Calendar
 Time line
 Problem wheels
 Cause Impact diagram
 Dream mapping
 Role play on traditional story
 Traditional Songs
 Traditional Games
 Traditional stories
 Stories of Jataka(fables)
 Myths and beliefs
 Group Discussion
 One to one discussion

21. Context:
Society
According to definition of *P. Gisbert " Society
in general consists in the complicated network
of social relationship by which every human
being is interconnected with his fellow men"
* Eminent Sociologist.

22. Context:
Culture
"Culture can be defined in various ways. One of the view
meaning of culture includes every thing that occurs in the
society from its social habits manners to its religious rites
and practices, from its techniques of preparing food or
making love to its customs of marriage and the family,
from its commonplaces of transportation or conservation
to its conceptions of time, birth and death.
This all-encompassing definition is generally used by
anthropologists. At the other extreme is the more limited
interpretation of culture of the aestheticians and critics
who refer to the aesthetic, philosophic, theological and
intellectual areas of society and its achievements and to
the arts, the deep values and the past guidelines a society
produces and lives by".
We should remember here culture like a flowing river.
*A theory of mass culture by Dwight MacDonald
Ref:Mass Media and mass man

23. Context:
Communication
"Communication any forms, like verbal, nonverbal, visual
or non-visual involve conveying a meaning to a receiver
who translates that meaning according to his own
experience, in order to translate meaning, the receiver
must use his senses to percive what is being
communicated."
*The Dynamics of Language-part-4
Allan A. Glatthorn
Charles W. Kreidler
Ernest J. Heiman

24. According to the ancient Greek philosophers, “Changes
come in consequences of using human's power of
possibility. Realizing the process of these changes and
its realistic implication are development
According to different economists:
Development is an ongoing process which helping to
remove or reduce imbalance situation of the society
ensuring people's participation in social economical and
human development initiatives.
In the decade of 70 the definition was in ongoing
economics poverty elevation, removing imbalance of the
society and creating job opportunity is development.
Development according to UNDP.
Development is mean Increase of average knowledge,
life and economical earning per head of the people of a
country.
Context:
Development

25. Melodious Baul song call to roam out….
That’s why Baul dancing and singing on
the way……..

26. Part-2
Concepts
Communication process
Social cultural network
Definition
Basement
Social triangle

27. The concept of socio cultural communication can be
compared with fresh air of surface level. No body
understand and aware of this life element around us.
Every thing and every one constantly communicating
with each other but nobody is aware of all
communication. A man receives millions of
communications every day through sight, sound,
touch and other senses. Fortunately, he or she aware
about a very small portion of communication.
Otherwise he or she become both mentally and
physically exhausted long before the day is over.
Concept:
Socio Cultural Communication
To lead life communication is an indispensable need.
Every thing of this universe runs its life through
communication process from the moment of
becoming embryo to death. We everybody born,
brought up and live in a communication environment

28. We are being
communicated

29. The communication process takes this form:
Stimulus
Encoder select signals conveys message
Along channel
To decoder
who responds
Communication situation
Encoder Code Signal Message Channel Decoder
Mother warns noisy son Mother Finger to lipsDon't make any noise-the baby is sleeping
Light waves
Son

30. Socio cultural network can compared with relationship between each
other in the society. It may kinship, neighbours, friends, mates, even
the familiar roads, river, cornfield, market places, schools, trees,
playing ground, mosque , temple, recreation places, stations,
restaurants, brothel, jungles, animal husbandry, industries and so
many things, those are related with our daily life, our earning, our
beliefs and recreation.
Socio cultural network

32. Definition:
Socio Cultural Communication
"Socio cultural communication is the
method of gradual progress of a society
using and adopting existing socio-
cultural experience and knowledge
linking with modern science and
technology through social participation."
*Razzak, Sultan Muhammad

33. Culture is the integral part of development. Because
culture is the basement foundation. The elements of
sustainable development lie in the community
culture. That is why, socio-cultural communication
tools should be used for development.
Basement of Development

34. Socio Cultural Foundation

35. Society and Culture
Development

36. Embroidered quilt the symbol of socio cultural
communication and development

37. Part-3
Mass Communication
Social Communication
Social cultural network
Strength of society
Effects
Social actions

38. SOCIETY
Radio
TV
Printing
Media

39. Why socio cultural communication ?
• Socio cultural communication tools always
oriented to people's welfare.
• Horizontal communication structures which
are owned and run by families.
• Communities always opposed to top-down
communication structures.
• Community communication elements
reinforce the values, solidarity and
participation which are important elements
in the development process today.
• Development involves the exploration of the
natural environment by the people within the
people for the people.

40. Conclusion
Strengths of the society:
• People of the society inherited with cultural
education.
• There is a lot of education and communication
elements integrated in the daily practices.
• It is not commercially motivated and it is not
state owned.
• It is totally participatory and action oriented.
• Its main mission is empowerment of its target
community.
• It is free of outside interference from the state as
well as political and commercial sectors.
• It is funded by both public and private sectors as
worked out by the communities involved.

41. Effects of Socio Cultural Communication in
development as follows:
 Capacity building of communities to share information and
experiences
 Community networking
 Volunteerism in community initiatives
 Collaboration among the community people
 Concentration to social problems
 Maintained social ties
 Cultural analyses, protection
 Discovery latent talent
 Self esteem and social esteem
 Social respect, tolerance and communal harmony

42.  Creative skill
 Patronizing tendency
 Social unity
 Decrease social violation
 Employment scope in the community
 Economical balance
 Increases social support
 Transforming social values beside contemporary developments

43. Socio Cultural Actions
• Songs
• Games
• Festivals and fairs
• Dances
• Myths and stories
• Drama
• Family festivals
• Non commercial singer and
musical hands
• Village/Community poet
• Rhymes
• Weekly Bazaar

44. The Songs:
Traditional folk Songs are the great communication
resources of the society. The daily life experiences as
well as the philosophical experience rendering through
wording and melodies. The melody and words used in
the songs derived from long experience and
knowledge, therefore, we found folk songs has a
tremendous acceptance to the general mass.

45. The Games:
We found traditional games have a good networking
capacity among the community people. Games in the
community level create environments of experience
sharing. Games are keeping solidarity and communal
harmony among the people. There is so many games
practised by the children in the community, youths even
for the old age group those are not only helping to the
health also to bring mental peace and calmness to human
body-which is very essential for any kind of initiatives.
Game is the way of physical gestures of which keeping
healthy an individual from inner to outer side connecting
to society.

46. The Festivals and fairs:
There are so many festivals and fairs initiated and observed
by the community people. Where the local artisans exhibit
and sell their art works made of natural things. People can
present there latent talent among the community to become
community or societal star. This bears the great scope of
networking and communication for any development
initiatives.

47. The Dances:
We found so many dances in the tribal society those are
going to be disappeared. These are related to the
agriculture, weaving and life oriented form sketches
through an artistic view. We also can recall the
anthropologist's view about dance that, the primitive stage
of the human society, dances would been used as the
energiser as before going out to hunt as well as the part of
fist after hunting. Another thing is that, dance has many
symbols made by hands and body gesture- here the rule is
eyes always follow the symbols- here it is revealed that
attention of the dancer goes through the body to energise,
healed and makes a strong networking among the body.

48. The Myths and stories:
Myths and stories have always played a major role in shaping our
societies and our understanding of reality. They provide a vital
channel of communication between the conscious and the
unconscious, helping us to better understand ourselve and the
complexities of life.
As Joseph Campbell has said, “to bring the images back to life,
one has to seek, not interesting applications to modern affairs,
but illuminating hints from the inspired past. When these are
found, vast areas of half-dead iconography disclose again their
permanently human meaning.”

49. Drama:
Traditional songs and drama have various elements of
the community life. In the tribe communities, there is
different dance drama containing a life story actions,
romance and thrills. Another thing is the many stories
written in the epic forms(Like *Maha Bharata,
Ramayana) has thousand characters and in the story
line holding different values, which have very potential
role for identifying and creating human values.
---------------------------------------------------------------------------------------
***Maha Bharata, Ramayana- The great epics of Indian sub continent, readout,
dramatised, performed and presents as the songs, dances, paintings, sculptures
and so many forms for thousands years in each and every parts of parts of the
continent in so many languages.

50. Family festivals:
Family festivals like marriage, birthday and so
many family gathering take place in the family
level. This is a very strong networking and ties of
small group of the society. As the family is the
pivotal unit of the society, all kinds of social
network generated and nourished at the family
level.

51. Non commercial singer and musical hands
In the community level there are still some self
motivated persons who practice musical instruments or
practice mysterious, folk songs (Kirtan,Baul,Jari, Shari,
Dhami, Baromashaya, Vatiali, Tarja etc.) and we can also
mention here many traditional highly rhythmic musical
instruments( Dhol, Kanshi, Bangshi, Sharengi, Dotara,
Ektara, Kengron, Madol etc.). They are not commercial
but they have good connection with the other people of
the society and people love these for thousand years.

52. Village/Community poet:
In Bangladesh generally in the rural settings some
poets are found. They composed some times a big
poem (ode) following on social, very local or national
and recent sorrowful facts. We found a profound
impact of such poems on the general mass. Some
times these poet published their poems and sell in the
rural level market places. Among the audience they
recite the poem in a traditional rhythmic tune which
tune has a power to chant people.
There is another type of poem practice in the rural
society as well as the tribal society, that is the old
man recite very old poetic story in the court yard, and
children as well as the people from all ages enjoy that.

53. Rhymes:
Every places in Bangladesh traditionally a
particular of rhymes recited by the rural people
called as "Khanar Bachan". It is generally
formatted from 2 to 6 lines rhythmic poems
describe the time of cultivation, weather mainly
on agriculture. This is so far considered as the
alternative oral education of agriculture.

54. Weekly Bazaar:
Weekly market - place one of the great gathering
place of the society. Here people from all walks
of life come together for selling as well as buying
their daily consuming things. This is the place
for recycling networking and solidarity among
the people regardless of religion, cast and creed.

55. O my dear boatman, keep in mind my words,
If you face storm on river take the boat to bank

56. Part-4
Social communication flow
Social cultural points
Alternative learning
Conclusion

57. PARTICIPATORY CREATIVE EXCHANGE
SOCIAL CREATIVE COMMUNICATION FLOW
______________________________________________________________________________
Given by moderator to
the stake holders
Thinking
 Ownership goes to
Society
 Creating linkage
Argument linkage
 Thought exchange
 Story exchange
 Creativity exchange
 Final production
 Visualization
 Drawing picture
 Story build up
Creative
Discovery
Creative
Synthesis
Creative
Exchange
Creative
Expression
Adopted
Culture
Idea
Thought
/social
culture

58. Economic
Relation
Culture
Belief
Myth
Agriculture
Stories
Religious
Education
Tradition
Market
Infrastructure
Clan
Healing
Social Cultural
points

59. Alternative Learning
Learning process to realize human society- family,
relation, values, religion, cast, creed, morality,
beliefs, philosophical and psychological matters.
SOCIO CULTURAL COMMUNICATION FILL THE GAP
 Know their own history
 Know the needs of their own community
 Know what kind of infrastructure they need to
create
 Know the problems that limit the achievement
of their aspirations.
 Know their cultural as well as other resources
In the development communication though it is
said, it considers cultural context, but as we see
as it often designed for symptomatic treatment
not diagnostic.

60. At present society as a whole is loosing its control upon
societal system. Because of highly provoking commercialized
media creating these changes of the society very rapidly.
Existing development communication system is highly
commercialized and scanty scope of social participation in
real sense.
Social cultural communication is completely socially oriented-
which help empowering people with social honor, recycling
the social network, generating patronization, ensuring social
participation as well as ownership in various social
development initiative with their past knowledge and present
experience for stepping forward.
Conclusion

61. Let’s use our own culture and
education for creating our golden
future….

62. Thanks for your
great patience
Be
CREATIVE
THANKS