Community based tourism is tourism in which local residents (often rural, poor and economically marginalised) invite tourists to visit their communities with the provision of overnight accommodation. The residents earn income as land managers, entrepreneurs, service and produce providers, and employees.

1. SIGNIFICANCE
COMMUNITY AND
TOURISM
DEVELOPMENT

2. WHAT IS A COMMUNITY
 Common Definition:-
 Community is defined as a group of people living in a specific area (village,
town or neighborhood) and are sharing the common interest (such as values,
benefits and norms).
 Other Definition:-
 A group of people living together
 A group of individuals with common interest
 Ecologist describes community as the assembly of spieces interacting and
sharing a specific area.

3. TYPES OF COMMUNITY
 Location based community
 Identity (interest) based community
 Organizational based community
 Virtual community

4. WHAT IS
COMMUNITY
DEVELOPMENT

5. COMMUNITY DEVELOPMENT
 It is aimed at building a strong, resilient local communities – coming together
of members to take collective action in finding solutions to problems within
the community
 Scott Peck (an American Psychiatrist)states in his 1978 book that community
develops through four stages
 Pseudo-community
 Chaos
 Emptiness
 True community

6. APPROACHES USED
 There are numerous approaches used
 These are significant to the economic, political, cultural, social and
environmental enhancement of the community

7. COMMUNITY DEVELOPMENT LEVELS
There are two levels of community development
 At the grassroots level – involves some building and organization
 Empower the community
 Bring change to community both physically and personally
 Regional or National level – involves some form of planning and work,
usually requires some stakeholders
 Foundations
 Government
 NGOs
 Universities

8. AREAS OF COMMUNITY DEVELOPMENT
 Economic development
 Sustainable development
 Asset-Based community development
 Tourism Based community Development

9. TOURISM

10. WHAT IS TOURISM
 Defined as the movement of an individual to places other than their usual
environment for leisure, business or other purposes
 Outbound
 Inbound
 Domestic
 International

11. WHY TOURISM
 Vital source of income
 Create frame work of employment
 Hotels
 Food services
 Travel services
 Transportation
 infrastructure
consumers
People who may go on
holidays
marketing/promotion
Research, development, evaluation and
consumer communication to raise
awareness and generate sales.
Travel experience
The experience that people
travelling to their destinat
holiday experience
The experience that people have at
their destination
Source: www.destinationnsw.com.au/.../Tourism-Business-Toolkit-VOL1-Ch...

12. COMMUNITY
DEVELOPMENT AND
TOURISM

13. COMMUNITY BASED TOURISM(CBT)
Source: :prof. Dr. Syed Rashidul Hasan Dept. of Tourism & Hospitality Management University of Dhaka Bangladesh

14. WHY USE CBT
Sustainability
Economic/Financial
sustainability
Environmental &
Ecological Sustainability
Community Based
Tourism
Source: :prof. Dr. Syed Rashidul Hasan Dept. of Tourism & Hospitality Management University of Dhaka Bangladesh

15. MODEL APPROACH
 Model 1: Transit travelers destined for natural/man-made attractions via
community settlements
 Model 2: Only Community (no other added attractions)
 Model 3: Community blended with natural/man-made tourists attractions

16. 1. Tourism
Potential
Assessment
5. Market
Community
4. Develop
Products
2. Secure
Assistance
3. Develop an
Integrated
Approach
6. On-going
Support
1. Determine the potential natural/man-
made attractions nearby through surveys
1. Hire local NGO or tourism consulting firm,
or other competent agencies
1. Hold community meetings
2. Formation of a local community tourism
committee
3. Identify entrepreneurs and opportunities
for community cooperatives
1. Develop training programs
2. Promote training programs
3. Implement programs
1. Develop marketing material for the
community, tourist attractions.
2. Promote community in the Internet and
travel books
1. Assess situation
2. Provide ongoing support as needed
1. A list of potential tourism products
1. Community approval on future
developments
2. Local tourism committee is responsible for
future tourism initiatives
3. Selection of most viable and suitable
products to develop
4. Development of a community brand
1. Assistance with the various stages of
tourism development (mainly creating
service offering structures)
1. Trained residents
2. Development of viable products
1. Arrival of first tourists
1. A successful and sustainable tourism
industry
2. A functioning tourism committee
STEPS ACTIVITIES RESULTS

17. • The inclusion of complex impact consideration in a tourism planning process
strongly implies relatively wide community involvement in impact assessment .
Increased involvement in estimating complex impact contributes to reliability of the
estimates. Such involvement also serves as a constructive vehicle for appraisal of
impacts by individuals and groups other than these which are “expert”, a body in a
planning process ( Runyan and Wo)
• The community emphasis of the ecological community model indicates that as the
scale of planning decreases more public participation should be expected and
encouraged. Planning experience in other fields reveal communities are willing to
participate in decisions regarding their future development. (Coppock and Swell,
1977)

18. Indonesia

19. Inventorying consists of compiling a list of all local attractions and resources that meet the
project objectives, even those that seems obvious to community residents, since visitors
may find these interesting. From this inventory, a list of attractions and resources that have
propriety for interpretive development based on visitors demands and needs, and
budgetary constraints, should be produced. Some key features to look for in attractions
and resources as for example:
• Uniqueness – natural areas, unusual wildlife, different cultures.
• Aesthetics – Scenic overlooks, beautiful sunsets, fall foliage.
• Recreational opportunities –fishing docks, boat launches, hiking trails, beaches, golf
resources.
• Historic significance- museums, monuments
• Educational and artistic appeal- Oxford University,JNU,

20. Oslo, Norway

21. • Develop an interpretive guide for community benefit
• Interpretive publication (brochure, flyer, CDs)
• Marketing for domestic and international tourists
• Dissemination of up-dated information
• Networking
• Money exchange facilities
• Conservation and preservation
• Establish local food outlet
• Theatre, club and festival center

23. THANK YOU