10 tips and tricks for social media success

490 views

Published on

10 Tips to Social Media Success looking at developing your strategy, measuring your impact and

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
490
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

10 tips and tricks for social media success

  1. 1. 10 Top Tips & Tricks forSocial Media SuccessJosh HooleCircuit Rider Development Manager, Communities 2.0<br />
  2. 2. What we’ll cover<br />Recap of Social Media<br />Plan Your Strategy<br />Brand Your Elements<br />Measure Your Success<br />
  3. 3. Your Organisation – Reality check<br /><ul><li>What’s your organisations’ attitude to technology?
  4. 4. What is your leadership role?
  5. 5. Who will drive any changes?
  6. 6. Who will implement any changes?
  7. 7. What support will you need?</li></li></ul><li>Improve Your Online Presence - Why<br />Your website is 1 in 270m<br />Communicate efficiently to and with your service users/members/customers online<br />Reach more people by ‘going to where they are’<br />Drive relevant traffic to your website<br />
  8. 8. One Simple AimMobilise the right people to take the right actionat the right time<br />
  9. 9. Social Media in the UK 2011<br />
  10. 10. Plan Your Strategy5 Things Your Strategy Needs<br />Aligned to your business plan<br />Knowledge of your audience<br />Clear goalsand measurements<br />Great stories & lightweight media<br />Integration<br />
  11. 11. 5 Things Your Strategy NeedsAlign to Your Business Plan<br /><ul><li>What is your mission
  12. 12. What is your core business aim
  13. 13. What are your core business objectives
  14. 14. Communications plan?</li></li></ul><li>5 Things Your Strategy NeedsKnow Your Audience<br /><ul><li>Where are they online
  15. 15. What motivates them
  16. 16. What do they like
  17. 17. Learn from them/crowd source new ideas</li></li></ul><li>5 Things Your Strategy NeedsSet Goals and Measurements<br /><ul><li>What KPI’s are important to you
  18. 18. SMART objectives
  19. 19. Realistic and manageable targets
  20. 20. Metrics spreadsheets to monitor progress</li></ul>Measure, Measure, Measure <br />
  21. 21. 5 Things Your Strategy NeedsSource Stories and Lightweight Media<br /><ul><li>Who are your best story tellers
  22. 22. What engaging photos can you use
  23. 23. What great videos can you create
  24. 24. What multimedia do you have
  25. 25. What can your clients/customers bring to the table?</li></li></ul><li>5 Things Your Strategy NeedsIntegrate Your Efforts<br /><ul><li>Cut across all departments
  26. 26. Interlinking between all online presence
  27. 27. Link back to your website
  28. 28. Consistent look & feel</li></li></ul><li>Also think about…<br /><ul><li>What should your online presence achieve?
  29. 29. What information is most important?
  30. 30. Who is your audience and where are they?
  31. 31. What are competitors / similar organisations doing?</li></ul>Over to you<br />Go through YOUR Strategy Basics<br />
  32. 32. Coffee<br />
  33. 33. Brand It All Up<br /><ul><li>Integrate your efforts
  34. 34. It’s your organisation, not YouTube’s!
  35. 35. Align look and feel across all tools
  36. 36. Simple changes = large impact</li></li></ul><li>Brand It All Up<br />COSMIC – Third Sector ICT Consultancy<br />
  37. 37. Brand It All Up<br />Cleanstream Carpets - Carpet Tile Recycler<br />How to<br />
  38. 38.
  39. 39.
  40. 40. Brand It All Up<br />You show me yours<br />Showcase YOURSocial Media<br />
  41. 41. Lunch<br />
  42. 42. Measure, Measure, Measure Meaningful Metrics<br /><ul><li>Set realistic goals and a Measurement
  43. 43. Create a Metrics spreadsheet
  44. 44. Gather, analyse, act – perpetual loop</li></li></ul><li>Measure, Measure, Measure Meaningful Metrics<br /><ul><li>Use Google Analytics to see whose Tweets link to you
  45. 45. Keep track of traffic referrers using Google analytics
  46. 46. Discover the big influencers who drive traffic to you?
  47. 47. Track them and give them some love
  48. 48. Bring them closer in
  49. 49. Facebook Insights for FB activity and measuring audience
  50. 50. TweetReach shows the, erm, reach of your tweets (!)</li></li></ul><li>Google Analytics<br />
  51. 51. Google Analytics<br />
  52. 52. Facebook Insights<br />
  53. 53. TweetReach<br />
  54. 54. So, Top 10 Tips<br />Align SocMed strategy to Business Plan<br />Know your audience<br />Set Goals and Measurement Metrics<br />Source stories & lightweight media<br />Integrate your efforts<br />Unify your look & feel<br />Track and target referrers <br />Measure your impact<br />Gather, analyse, act<br />Adapt and be flexible<br />
  55. 55. ?<br />Any Questions?<br />
  56. 56. clickconnectdiscover.org<br />0845 474 8282<br />

×