Session content has the most impact on attendee experience according to 63% of event planners. Providing quality content is the most important driver for a positive experience. The most commonly used engagement strategies are social commenting and live Q&A sessions. These strategies inspire connections among attendees. While mobile apps support events, event objectives and new capabilities provided by technology should drive app usage rather than apps driving the event. Events can continue conversations with attendees for weeks after an event by providing additional content and transforming events into ongoing communities.

1. of the
SECRETS
ATTENDEE EXPERIENCE
We asked the industry’s leading event planners how they
plan, create, and deliver meaningful experiences for
their attendees

2. Which attendee-facing aspect of an event has the
most impact for participants?
Quality of
Food & Beverage
Quality of
Session Content
Quality of
Room Setup (A/V,
Décor, Accessibility,
etc)
Networking
Opportunities
6% 63% 9% 22%

3. What’s the most important driver for
a positive attendee experience?
Event organizers know that although the other
aspects are important, the content provided
is the meat & patatoes of the event and
provides the most opportunities to increase
attendee satisfaction. Everything else is
secondary.

4. What are the most commonly used strategies to
have attendees engage with the event?
Live Polls Gamification Social
Commenting &
Photo Uploads
Live Q&A
sessions
Do Not
Have an
Engagement
Strategy
1,856 379
10% 10% 39% 32% 9%

5. What are the industry’s most popular
attendee engagement strategies
There are 2 forms of engagement that really
stand out. Social actions where attendees
independantly and freely comment on the
occurrences of the event, and collective
engagment where attendees can dive deeper
into the session content. It’s about activities
that inspire connections.

6. Does an event app contribute to the
success of the event?
Strongly agree Agree Disagree Strongly disagree
18% 53% 28% 1%

7. What’s the mobile event apps
importance in events?
A mobile event app is not the event, it
supports the event. Infusing technology should
not only drive the event’s objectives, but
allow organizers to take advantage of new
capabilities provided by technology. Do new
things; don’t fear the technology, explore it.

8. How long do you keep the
conversation going?
The Day After
the Event
The Following
Week
One Month
After
Continual
Communications
16% 66% 12% 6%

9. The final event-related
communication to attendees
Make your event last longer! Once the event
is finished, you can still provide additional
content, upload session recordings and create
the opportunity for attendees to continue
to converse with each other long after the
closing remarks. Transform your event into a
community; the experience doesn’t have to
end when the event ends.
BROUGHT TO YOU BY QUICKMOBILE
Source: QuickMobile “It’s all about the experience” surveys (Total respondants 108)