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APRIL 2021
DEEPTENT
Choo Jek Bao
Choo Jek Bao
Top 10 Event
tech Startups in
Singapore, 2021
Support your
Ecosystem to help
startups grow
How to Start an
Event Planning
Service
Event
Management: An
Ideal Start-up
Opportunity
www.swiftnlift.com
www.piloggroup.com
The first responsibility of a leader is to define reality. The last is to
say thank you. In between, the leader is a servant.
– Max DePree
APRIL 2021
DEEPTENT
Choo Jek Bao
Choo Jek Bao
Top 10 Event
tech Startups in
Singapore, 2021
Support your
Ecosystem to help
startups grow
How to Start an
Event Planning
Service
Event
Management: An
Ideal Start-up
Opportunity
www.swiftnlift.com
Nilesh Sabe
Chief Editor
- Nilesh Sabe
I've needed to be there by the goodness of being the editorial manager
as well as because I had a comment something that may go along with
us briefly in that supernatural manner words can.
I'm truly energized by the criticism got from the perusers and the
organizations which are in a relationship with our magazine. Much
obliged to my group for the work embraced. The life of an entrepreneur
is tough and we are often hit by a roadblock. Like it or not, building
your empire from scratch takes every bit of your heart, soul, blood, and
sweat.
Assemble: The cover story has featured a superb personality that is
Choo Jek Bao - Co-Founder Deeptent With dedicated, skilled and
experienced Deeptent is a four-year-old business based in Singapore.
In the beginning, Deeptent focuses on software solutions for managing
giveaways with better experiences and compliance without reinventing
the wheel. This is our key differentiating factor from competitors.
Some print pieces have reciprocal parts like extra inclusion, ads and
still photography. There are customary segments by the editors with
intelligent articles to give a window onto businesses and their development.
SwiftNLift magazine is not just a print or digital anymore but everything
we do derives from its long-standing character, approach and quality
- while we continue to produce the print publication with as much
dedication as ever.
From the Editor…
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Chief Editor
Nilesh Sabe
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Helen Jones
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Kalyani Patil
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APRIL 2021
For Marketing & Advertising
Reach us at: sales@swiftnlifteducation.com
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Copyright © 2021 Swiftnlift Media and Tech LLP, All right reserved.
Marketing and Sales
Technical Team
Graphic Design Team
Deeptent
C O V E R S T O R Y
10
Articles
Support Your
Ecosystem To Help
Startups Grow
22
How To Start An
Event Planning
Service?
30
Event Management:
An Ideal Start-up
Opportunity
38
Profiles
GOLIVMO
16
BANDWAGON
32
EVENTNOOK
24
SUP THE APP
20
OHMYEVENT
36
PEATIX
28
ANTGAGE PTE LTD
18
FIRSTCOM
SOLUTIONS
34
LUMOS LAB
26
Top 10 Event
tech Startups in
Singapore, 2021
Below are the highlights of the conversation between
SwiftNLift Business Magazine and Deeptent. Deeptent
was co-founded on 02 Jan 2017 by Choo Jek Bao. We
are glad to share this exclusive interview with all the
readers.
What is Deeptent’s mission?
Deeptent’s main product is a software for managing
event giveaways (e.g. Event Lucky Draw) that offers
better experiences for both organisers and attendees
alike. Event organisers and live-stream sellers use
Deeptentbecauseithelpsthemtogetmoreattentionand
specific action from their live audiences. The outcome
is a positive and enduring impact for their events.
Moreover, there is an audit log to ensure compliance
and accountability.
Deeptent’smission is to empower every event organiser
and live-stream seller to achieve the highest level of
event activation possible.
What were the challenges you faced at the
time of inception?
Background:
Since the time of inception, Deeptent was built based
on the Software-as-a-Service (SaaS) model, delivering
business value to users through a simple plug-and-play.
However, the event industry was very accustomed to
using traditional event management solutions which
required high initial setup and customisation costs, and
employed per-event pricing practices. There was quite a
bit of explanation required to educate our prospects on
the benefits and flexibilities they have with Deeptent as
a SaaS product.
Challenge:
Prospects often have the idea that the more expensive
the software, the better it is. Deeptent’s free and
premium subscription pricingwas often the point in
question as they were concerned about the quality of
our software.The challenge was for our prospects to be
convinced that Deeptent can be simple yet effective in
achieving their intended outcomes. After their first try,
they would often be impressed at how easy it is to set up
(almost like using Microsoft PowerPoint) and customise
their giveaways according to their event theme.
Resolution:
When customers saw the value of our software after
using the free plan, they would consider subscribing to
DEEPTENT
DEEPTENT
the premium plan for more advanced features such as
creating more prize categories, increasing the number
of drawn prizes, and grouping of participants.
What services do you provide to the
customers?
Our main product is the software for managing event
giveaways which comes with options for customisation
according to the event theme, collection of audience
feedback,andaugmentingeventwithadditionalfeatures
such as event certificates and badges.Besides supporting
our customers throughout their software usage journey,
we are also able to build custom features that are unique
to our customers’ requirements. However, we do not
supportanycustomfeaturerequestsrelatedtogambling,
such as lottery numbers and loot boxes.In addition, we
also partner with like-minded software companies to
provide complementary services to event organisers and
livestream sellers as our commitment towards building
and offering better event software solutions.
What sets you apart from others who are
already in this business?
Deeptent focuses on software solutions for managing
giveaways with better experiences and compliance
without reinventing the wheel. This is our key
differentiating factor from competitors.
Clear Focus on Event Giveaways:
Instead of providing a wide range of event management
solutions, Deeptent specifically focuses on managing
giveaways only. We currently offer four different
types of web applications to help event organisers and
livestream-sellers organise and manage their giveaways,
depending on their intended objectives and outcomes.
On the other hand, our competitors often offer a wide
range of event solutions in one software which includes
event registration, ticketing, giveaway, Q&A polling
system, and a live chat system. This often makes their
solutions complicated to use and understand.
Emphasis on Compliance and Audit:
Customers do not have to worry about accountability
or governance issues as we provide a clear audit log for
all activities that occur during their event. Additionally,
Deeptenthasstronganti-scamandverificationmeasures
that allow audiences to authenticate the events they
join. Any false or ill-intended giveaways will be banned.
Not Reinventing the Wheel:
Some of our competitors build their own versions of
solutions that already exist in the marketplace and are
very popular. For example, creating in-built forms when
there are many leading form software solutions available
such as Google Form, Microsoft Form, TypeForm, etc.
On the contrary, we believe in providing the flexibility
to incorporate commonly-used applications such as
forms, event registration tools, and platforms with our
giveaways solutions to get more audience’s attention
and actions. This also makes Deeptent a lightweight and
easy-to-use app without a steep learning curve.
Can you describe emerging trends you’ve
noticed in the event software industry?
There are many emerging trends that revolve around big
data e.g. event data analytics or data science. But I won’t
be discussing this because it’s a popularly known trend.
Instead, I’ll share my thoughts on the less discussed
trends.
1.	 Increasing Number of Hybrid Events:
The hybrid event model has two components: the
online component and the in-person component. This
Choo Jek Bao
Choo Jek Bao
model is not new. In fact, it has been commonly used by
live TV shows with live audiences and others watching
from home. With the existing restrictions for large
events remaining unclear, the hybrid event model is
here to stay in the post-COVID-19 world. There will be
many opportunities for software companies to provide
support for the online component of an event. For
example, we can see how the popular web conferencing
platform Zoom has played a significant role during the
days of lockdown while we worked from home.
2. Increasing Difficulty in Capturing Audience
Attention:
It is much harder to capture audience attention
during the online component event, unlike in-person
component events. Event organisers have to constantly
compete for the audience’s attention before they are
distracted and switch their attention. This is why
Deeptent is positioned to and focused on helping event
organisers capture live audience attention through the
various giveaway applications e.g. mini-prize grabs
(similar to a popular approach in China).
3. Increasing Number of Livestream Selling Events:
Livestream selling is the new teleshopping. It’s similar
to the past where products were sold on TV shopping
channels. However, not everyone has the access to sell
on these platforms.
In this e-commerce era, the barrier to entry is so
much lower. With a mobile phone or laptop,
anyone can be a live stream seller. This is evident from
China’s rise in their Key Opinion Leaders (KOL - also
known as Influencers) selling a wide variety of products
(from skincare, clothing, accessories, to even jewellery
and precious stones).
You can watch a 13-minute video by The Economists
on “The future of shopping: what’s in store?” that talked
about the rise in livestream selling.
4. Rewarding Live Audience with Product Giveaways:
Do not take your live audience for granted or
underestimate the impact of having a live audience. Live
audiences provide opportunities for engagement which
helps to create memorable experiences for the event.
This is harder for online events where audiences can be
easily distracted.
Why you would ask, would one attend a live event if
the content could be recorded and viewed later at
their own pace or convenience (e.g. TedTalks, product
reviews, or commentaries on Youtube)? There must
be something special or an appeal for the audiences
to attend the event at that particular time slot. For
example, connecting with other participants, having
access to exclusive content, or participating in special
promotions/campaigns/giveaways. Therefore, I believe
that more and more event organisers will gradually
want to reward their audience for joining their live
events with exclusive promotions or product giveaways.
This is given in return for their audience attendance and
attention. And you can do the same by rewarding your
live audience with simple giveaways.
5. Creating Memorable Live Event Experience:
Whether hybrid event organisers or livestream
sellers, they want their live audience to have a
memorable experience - especially remembering
the presenter’s message and
returning as regular customers
or to continue attending their
subsequent events. One
way for participants to
remember is to give away
meaningful products/
merchandise or tie-
up with sponsors and
use giveaway management
software like Deeptent for
a seamless process.
Another way is to
construct a learning environment by connecting the
participants and enabling them to speed network using
software like AirMeet. There are many other alternatives
to create memorable experiences. It’s nice to see this
ecosystem growing.
6. Adhering to Regulatory Compliance or
Governance:
The fact that everyone can now be an event organiser
or livestream seller, I would expect more regulations to
be put in place in the future - whether to eliminate hate
speech from hybrid event speakers or clampdown on
livestream sellers from promoting prohibited products
or services e.g. tobacco or sex trade over live streaming.
From my observation, regulators are currently
monitoring social media platforms for hate or divisive
speeches. But with the increasing number of hybrid
events and livestream selling, there will be more cases
of malicious actors organising exclusive events. This
means that some form of regulation will be required
to safeguard the young from corrupt content and
protect the old from losing their life savings to scams or
fraudulent events.
What are your greatest accomplishments?
Deeptent is a four-year-old business based in Singapore.
In the beginning, we were pivoting relentlessly to find
product-market fit. It was mainly going through rounds
and rounds of trial-and-error (building MVP and
cold calling to sell) until we started to see the need for
software to manage event giveaways and event lucky
draw segments. That was the moment that we
realised that this is a niche area Deeptent can
focus on.
Oneofourgreatestaccomplishmentsistheability
to reach out to customers beyond Singapore.
Our mantra to always listen to our customers
has proven to be effective as we doubled down
on understanding their requirements for various
types of events, what worked or didn’t work as
well for them, and then continuously improving on
the product. This has led to organically attracting
customers in Malaysia and even Hong Kong.
What are your parting messages for our
readers?
We are constantly looking for partners to work together
and build a more robust event software ecosystem for
hybrid event organisers and livestream sellers. If you are
in the software business serving event organisers and
livestream sellers, you can reach out to us at support@
deeptent.com. We would love to work together for a
common goal.
On top of this, I have two key messages for Event
Organisers and Livestream Sellers:
1. Good software should have simple pricing and
be easy enough to plug-and-play from anywhere,
anytime.
Think of Google Drive and Microsoft OneDrive. At
Deeptent, we are impressed by the simplicity of Google
Drive and Microsoft OneDrive, and so we strive to
deliver a similar if not better experience to users when
using Deeptent.
2. Audience attendance and attention should not be
taken for granted.
You need to capture and leverage your live audience’s
attention otherwise it is as good as not having an
audience. It’s tough to engage people for in-person
events, and even more so for an online or hybrid
event. You need to use different means such as event
certificates to reward for their attendance, event badges
to encourage lively discussion, and event lucky draw or
fast grab to reward your audience for staying through
your event. All in all, the ultimate aim is to leave a nice
lasting impression of the event.
Details of the company:
	 Year of Founding: 2017
	 Office Locations: 531 Upper Cross Street
#02-04 Singapore 050531
	 Company Strength: Empower every event
organiser and live-stream seller to get
more attention and specific action from
their live audience.
	 Website: www.deeptent.com
	 For partnership: support@deeptent.com
GoLivMo was
founded with
a high-spirited
objective:tomake
joyful moments
more accessible,
memorable and
affordable for
everyone.
We seamlessly
connect users
with remarkable
e x p e r i e n c e s
through our
platform and
make cities more
accessible. We
are opening up
more possibilities
for our users and
more business for
the creators.
HOW IT ALL
STARTED
While planning his first date
with his then-fiancée in 2017,
GoLivMo’s founder Kevin Ou
sought to do something fun
and unique. After an hour of
Googling for what to do in
Singapore that night, he was
still Googling and searching
frantically. That hour didn’t lead
to an outcome, and he thought.
“This is broken, how can we fix
that?”
After speaking with several
friends and extensive surveys,
he found out that many other
people had similar issues.
This inspired him to create
a curated activities platform
providing personalized in-city
recommendations for a time-
strapped society. The idea was
simple.
Make it easier for people to find
and do more things that matter
to them.
GoLivMo was created as
an alternative to the many
indistinguishable discount
and deals sites. By listening
to our users and community,
we develop new and exciting
experiences that they want. The
things that matters to them.
CURATED
EXPERIENCES
By using data to co-develop
new experiences with Creators,
we provide you with exciting
and novel experiences within
each city at attractive prices. We
make life easier. While there are
mobile apps to instantly book
restaurants, doctors, and taxis
on-demand, there isn’t anything
similar for booking local
social activities. The options
are fragmented and time-
consuming.
For activity-seekers, GoLivMo
GoLivMo
We Seamlessly Connect Users With Remarkable
Experiences Through Our Platform And Make
Cities More Accessible.
Founder
Kevin Ou
Top 10 Event
tech Startups in
Singapore, 2021
16 APRIL 2021 SwiftNLift
serves up a personalized list of activities with the
goal of empowering users online to experience
more offline. We make it easier for you to live the
life you want.
“If variety is the spice of life, then our users are
living an exceptionally spicy existence because
our key focus is variety”, - Dustin Steward, Co-
Founder
OUR COMMITMENT
LIVE MORE, GIVE MORE
GoLivMo stands for a better tomorrow. We focus
on Carbon Offsetting and strive to leave our world
better for the next generation.
“Each Experience you purchase, helps us plant
more trees to offset the carbon emissions from our
everyday life” – Kevin Ou, Founder
We are proud to partner with the OneTreePlanted
Organization to support its goal of global
reforestation. As fellow humans and parents, we
believe it is our responsibility to do more.
17
APRIL 2021 SwiftNLift
Antgage is a digital online platform
that supports entertainment profiles
and enables entertainment booking
and management in a simple and
secure way. Entertainment profiles
on our listings are verified and
accompanied with their Profile
Strength (%) to determine the
quality of the profile each profile
showcases the Entertainer’s write
up, media files, service packages
and reviews.
You can secure the services of the
Entertainer by booking their listed
service packages through Antgage’s
secure payment system and get
protected by Antgage’s booking
policies.
We have 2 different types of
accounts. “User” and “Antertainer”.
Creating an Antgage account is
FREE.
“User” - To browse Antgage’s listings
and make a booking of any service
packages listed by the Entertainer.
You can sign up for a free User
account here “Antertainer” - To
create your own personalised profile
and render your services to the users
through your service packages. You
can sign up for a free Antertainer
account here Antertainer accounts
cannot be used to make bookings.
If you would like to book other
Antertainer’s services, please create
a user account
HOW IT
WORKS
For a User
1. BROWSE
& SEARCH
Browse the
A n t g a g e
listings to
find suitable
professional
talents or vendors
from a wide range
of entertainment
genres.
2. SELECT SERVICE PACKAGE
View different types of services
provided by the talent or vendor
and select ones that you will be keen
to book.
3. REQUEST TO BOOK
Input the date and time of
your booking and state other
requirements.
4. PLACE PAYMENT DEPOSIT
Your payment will be placed on
hold until the booking is confirmed.
5. MANAGE BOOKINGS
Track all your bookings from your
dashboard and stay connected by
the direct messaging system.
For an Entertainer
1. CREATE YOUR TALENT
Antgage Pte Ltd
It Is A Digital Online Platform That Supports
Entertainment Profiles And Enables
Entertainment Booking And Management In A
Simple And Secure Way.
Founder
Benedict Lee
18 APRIL 2021 SwiftNLift
Top 10 Event
tech Startups in
Singapore, 2021
PROFILE
It’s FREE and your account comes with your own digital
business name card QR code.
2. ADD PROFESSIONAL SERVICES
List and price your own services and adopt Antgage’s
cancellation policies to protect your bookings.
3. MARKET YOUR PROFILE
Use your free sign up credits by bumping your profile
to attract more potential clients to book your services.
4. GET BOOKED
Accept booking requests from your clients for services
and manage them straight from your dashboard.
5. GET PAID PROMPTLY & SURELY
Upon booking completion, receive your payment to
your desired bank account from Antgage. No more
chasing and receiving late payments.
SERVICE PACKAGES
Service packages are services listed on the Entertainer’s
profile that is made available for booking
Service packages are customized and can be found
within an Entertainer’s profile You will only be able to
view and book if the Entertainer has decided to list his/
her Service Packages
You need to be signed in to view the full details of
Service Packages Please use a “User” account to place
any bookings
KEY FEATURES
	
Professional Database of Arts & Entertainment
Services
	Automated Booking & Secured Payment System
	Platform Cancellation Policies Protection
	Profile Bumping Ranking System
	Gigs Community Portal
	No Platform Fees
19
APRIL 2021 SwiftNLift
About the
App
SUP is a mobile
app that helps
you find friends
who are nearby
and available
right now for an
activity such as
lunch, movies or
a game of poker!
Think of it as
Uber for social
life where you can
“grab” a friend on
demand.
‘SUP’ is the
a b b r e v i a t i o n
of ‘Whats Up’!
Saying SUP to
someone is similar to
saying “hi”. In addition, it
grants you the opportunity to
chat with other users and meet
up.
SUP is built for staying in
touch with people in your
social network: your friends
and contacts. Over time, we
are planning to add ways to
meet like-minded friends of
friends. SUP is not a dating app.
It helps you to find someone to
meet with for an activity. Many
of our active members are in
relationships and enjoy meeting
their friends for a drink. SUP is
currently available worldwide.
Need of the App
Remember the time you were
downtown for a meeting and
had an hour to spare? Or when
you’re done with class and are
looking for someone to have
supper with? In a world where
everything is increasingly
“on-demand”, we want you
to be able to take control of
your social life. We are always
on the lookout for talent in
app development, marketing,
growth, design, machine
learning, and app analytics. A
world-class team, collaborative
team culture, and opportunity
to participate in a fast growing
tech startup await you.
Availability
Download our app from the iOs
AppStore now. We’ll be making
an Android app available in
2017.
About The Co-Founders
1. WEI QING JEN (Co-
Founder and CEO)
Wei Qing Jen is an entrepreneur
and investor, who has worked in
the U.S., China and Singapore.
She was an Associate Director
at Temasek, which manages
over US$200 billion, in Beijing
and Singapore, and started her
SUP The App
Think Of It As Uber For Social Life Where You
Can “Grab” A Friend On Demand.
20 APRIL 2021 SwiftNLift
Top 10 Event
tech Startups in
Singapore, 2021
Co-Founder & CEO
Wei Qing Jen
career advising Fortune 500 companies at
McKinsey & Co. in New York. Her passion
for entrepreneurship led her to work with an
education startup in China, and angel invest
in other startups, one of which is valued at
US$100 million today. She is a graduate of
Stanford University and Harvard University.
2. SAMUEL LIPOFF (Co-Founder and
CTO)
Samuel Lipoff has been programming since
the age of 3, was co-founder of a startup that
becamepartofthefirstYCombinatorssummer
founders class, and has carried a pocket
sized computer since the HP 95 LX in 1995.
He has been involved in several other tech
startups, served as an expert witness on mobile
web browsers, and evaluated and funded
innovative ideas at the US Department of
Homeland Security’s TechSolutions program.
He is a graduate of Harvard University and
Cambridge University and is currently on
leave from Harvard Business School.
21
APRIL 2021 SwiftNLift
Startup ecosystems are springing up in all corners of
the world. There are ambitious founders and creative
startup teams everywhere, keen to find unique ways
to find a great product-market fit and solve the world’s
problems.
However, innovative ideas can only amount to
action within a system that’s built to nurture them.
Entrepreneurs need a supportive environment to
launch startups that could one day have an impact not
only on the local economy but on society as a whole.
But what is a startup ecosystem? From self-contained
initiatives like Station F in Paris to city blocks like
Silicon Roundabout in London and 22@ in Barcelona,
there are lots of examples.
Let’s explore what goes into making one, what its most
important resources are, what conditions affect its
development and lastly, how to start growing one of
your own!
What is a startup ecosystem?
Startups do not and cannot exist in a vacuum. They
are born in a specific context as parts of an entity –
a network, a system – much bigger than themselves.
Entrepreneurs are supported by a community of
people, organisations and other startups that surround
them. This is what we refer to as a startup ecosystem.
The Merriam-Webster Dictionary defines ‘ecosystem’
Support Your Ecosystem To
Help Startups Grow
22 APRIL 2021 SwiftNLift
as “something (such as a network of businesses)
considered to resemble an ecological ecosystem
especially because of its complex interdependent
parts.”
The keyword here is interdependence. One member
of an ecosystem cannot function or exist without
the others, they’re linked in a mutually beneficial
relationship.
The members of a startup ecosystem work together to
foster innovation in their local community – be that a
specific city, a region, or a complex of buildings – and
use the pool of resources available to them to create
and scale new businesses.
Now, let’s take a closer look at what makes up a startup
ecosystem.
What makes up a startup ecosystem?
Of course, there is no recipe for exactly what should
go into the pot when building a startup ecosystem.
However, there are a few key ingredients that each
local ecosystem needs in order to thrive.
	Startups
	
Colleges, universities and other education
programmes
	
Funding providers
	
Incubators and accelerators
	
Coworking spaces
	
Agencies, consultants and freelancers
	
Service providers
	
Advisory organisations and mentors
	
Events
	
Media and blogs
	
Corporations
	
Supportive Government agencies
	
Research organisations
	
Talent
Building a thriving startup ecosystem is not as simple
as mixing together all the right ingredients. Brilliant
entrepreneurs, adventurous investors and well-
organised events are important – but not everything.
There is a range of external and internal factors that
influence the development of each ecosystem.
The economy
The global and local financial climate, the available
market (in other words, access to customers), the
region’sinternationalbusinessrelations,thematurityof
the ecosystem, the extent of government incentives and
the level of startup ecosystem management (including
branding) can all determine the entrepreneurial
activity that an ecosystem is able to manifest.
Startups can hardly be expected to flourish in the
middle of a global financial recession. Nor would you
expect them to grow or during a national economic
meltdown.
Marketsizeisalsokey.Havingaccesstoalargepotential
market – such as that of China or the United States – is
very different from only being able to target customers
in a limited geography. Strong international business
relations are therefore crucial for scaling startups in
smaller or less powerful countries.
Maturity and risk
Young ecosystems face different challenges to more
mature ones. In established ecosystems, big exits
release the capital and talent. This is what’s needed to
build new startups and give investors a reason to be
willing to take more risks.
Oversight and preferential treatment
Ecosystems with less government support will struggle
where ecosystems with sufficient state incentives
thrive. The way a startup ecosystem is managed and
represented on an international level via branding can
make all the difference.
23
APRIL 2021 SwiftNLift
EventNook was founded in 2012
withthegoalofprovidingaseamless
experience for event registration.
Event management technology is
our passion, and we always treat
your event like our own to make it a
success.WithEventNook,thepower
to launch your events and create a
hassle-free registration experience
is right at your fingertips. With
our end-to-end solution, you can
accomplish more with less, even
with just a small team.
Our company itself doesn't have
those ISO certifications. However,
our cloud service providers such
as Microsoft and Amazon have
covered all of the compliance
certifications. We have given our
security and safety declaration at
EventNook Security & Safety Guide.
At EventNook, our process is to first
develop a holistic understanding
of your vision for the event and
requirements in detail, upon which
we will curate a quotation/ proposal
for you. You can drop a short
email to our sales team at sales@
eventnook.com with your event
details and our sales team will get in
touch with you as soon as possible.
Support Lines
Our support line operates from 9
am - 6 pm (Singapore Time),
Monday to Friday. If
you have any urgent
enquiries, please
feel free to email
us at hello@
eventnook.com
and we will get
back to you
as soon as we
can.
Events List
■	Conferences
■	C o r p o r at e
Events &
Meetings
■	 Workshops, Seminars
& Talks
■	 Community Events
■	 Training & Classes
■	 Trade Shows & Exhibitions
■	 Social Events & Parties
■	 Meet-ups & Networking Events
■	Performances
■	Festivals
■	 Sports and Races
■	 Art Galleries
■	 Fundraising & Charity Events
■	 Religious Events and many more.
FEATURES
■	Mobile-Friendly Event
Registration: More than 60%
of attendees visit event sites
from the smartphone. Let your
attendees register on the go and
increase the sign-up rate!
■	 Send QR Code eTicket: A smart
way to check-in attendees and
tracking attendance efficiently in
EventNook
A Simple and Powerful Event
Management Platform
Founder & CEO
Kyaw Lin Oo
24 APRIL 2021 SwiftNLift
Top 10 Event
tech Startups in
Singapore, 2021
real-time. Impress your attendees and save resources
with QR Code Ticketing.
■	 Customize Registration Form and Collect Details:
Simply customize the registration form by just
clicking drag & drop to add custom questions or
fields.
■	
Auto Email Confirmation: Send the auto-
confirmation email with a custom message and
event information to attendees upon registration or
payment is successful.
■	 Easy Online Payment: Allow registrants to pay
online with a credit card with widely adopted and
secured platforms such as PayPal and Stripe and
receive payments directly into your own account.
■	 Manage Registration and Sales in real-time: Reports
are in real-time. You can download or view all
registration details and event ticket sales from
anywhere anytime.
■	 Discount & Promotions: Create discount
code for tactical promotion such as Early
Bird, Member and partners discount, etc.
to drive ticket sales.
■	
Analytics & Advanced Marketing
Tracking: Insert your own tracking ids
like Google Analytics or Facebook Ads
campaign to do a complete analysis of
your event marketing campaigns.
■	
Customize Email: Customize email
templates and bring communication with
event attendees to a more personal level. With
this feature, event organisers are able to customize
messages on tips about the event day, add images
such as maps, state terms and conditions, venue
information and much more.
■	 Auto-generated Invoicing: Save time and hassles of
manually issuing invoices to all registrations for B2B
payments with cheque, bank transfer, etc.
25
APRIL 2021 SwiftNLift
Lumos Labs
is a Singapore
based innovation
management firm
that specialises
in running
t e c h n o l o g y
open innovation
p r o g r a m s .
Founded in
2018, driven by
the potential
of emerging
t e c h n o l o g i e s ,
s u s t a i n a b l e
growth and the
entrepreneurial
spirit, the
company has
run several
programs for
technology firms,
corporates, governments
and investment firms through
accelerators and open innovation
programs.
Lumos Labs believes in
conducting flagship events
to spread awareness about
upcoming trends in technology
and create unforgettable
experiences for attendees, and
sponsors. After executing 2018’s
3rd largest blockchain conference
- International Blockchain
Congress,aBlockchainhackathon
- Genesis Hack and a Blockchain
developer conference - Genesis
DevCon, as IBC media, Lumos
Labs is now conducting Asia
Innovation Summit - that aims to
bring innovators from all walks of
life under one roof.
OUR MISSION
We strongly believe that
Innovators are the key factors
that decide what our future
looks like and by enabling them
to overcome their obstacles, we
aim to pave the way for Socio-
Economic progress in India.
We identified an evident lack
of awareness and a surplus of
underutilized talent when it
came to emerging technologies
and through painstaking trials
and errors, we've discovered
a number of effective ways to
inspire awareness, adoption and
innovation.Ourlastyearhasbeen
studded with some rewarding
milestones like Asia's largest
Blockchain conference, The
Genesis Developer programme,
partnerships with multiple state
governments, an association
with the Policy Think Tank of the
Government of India, and we're
hungry for more. Simply put, if
you're an innovator looking to
reach the top shelf, we've got the
ladder.
We are committed to helping
technology startups achieve their
goals. Through accelerators,
corporate programmes and
investment support, we help
early-stage startups enter the
Lumos Labs
An Innovation Management Firm That
Specialises In Running Technology Open
Innovation Programs.
26 APRIL 2021 SwiftNLift
Top 10 Event
tech Startups in
Singapore, 2021
CEO
Raghu Mohan
growth phase. If you’re a startup in the emerging tech
space, check out one of our ongoing programs and
get in touch with us.
We help corporates connect with cutting-edge
technology startups and service providers through
proprietary programs that help large companies
leverage open innovation. If you’re a corporate
looking for innovation to increase efficiencies in
business processes, check out our past programs and
case studies to learn how you can benefit.
We are committed to helping technology startups
achieve their goals. Through accelerators, corporate
programmes and investment support, we help early-
stage startups enter the growth phase. If you’re a
startup in the emerging tech space, check out one of
our ongoing programs and get in touch with us.
OUR SERVICES
■	 MANAGED ACCELERATORS: Accelerators
help innovators meet with industry-level enablers
to solve great problems and create funding
opportunities. We believe in fuelling India’s
innovation potential by building relationships
between Enablers and Innovators.
■	 PUBLIC RELATIONS: Focussed on emerging
technology, our PR outreach is customised to
cater to the specific needs of innovators in AI, IoT,
Blockchain and cryptocurrency among others.
■	 OPEN INNOVATION PROGRAMS: We act
as a platform for innovators to solve real-world
business problems by bringing closer all the
stakeholders together through our industry-
specific innovation programs.
■	 PARTNER PROGRAM: Enter the Indian market
seamlessly to build your business networks and
achieve your goals. If you are an Entrepreneur or a
start-up looking for a helping hand with any aspect
of your India initiative: from market research,
joint venture partners, business execution, PR to
brand awareness, we are here to help.
■	 STARTUP ENABLEMENT: Help startups
through advisory and investor connects. An
inspired band of innovative thinkers decide to
turn an early idea into a company. But to fulfil
that dream, you’ll need advice from seasoned
entrepreneurswhohavebuiltsuccessfulcompanies
before. And money. Here's where we can help.
27
APRIL 2021 SwiftNLift
Peatix is a global event discovery
and ticketing platform that connects
people to communities through a
shared passion for all things similar
and different. Whether you are
an aspiring home cook looking
for live stream classes from the
comforts of your own kitchen, or
an entrepreneur striving to connect
with communities across the globe,
we deliver unique experiences right
into the hands of those who seek.
The beginning
Formed in 2011, Peatix was
started following the devastating
earthquake and tsunami that hit
Japan. In the months after, a mass
demand of those who were looking
to connect people around social
themes emerged, along with an
increased consciousness of doing
social good. Peatix was conceived
as an events management platform
aimed at empowering these
independent organizers to connect
with people seeking to contribute
efforts towards a similar cause.
Our mission
Whether you are an event
organizer or an attendee, here at
Peatix, we believe in empowering
changemakers like yourselves to
take the first leap forward
in enriching lives.
We’ve not only built
a series of easy-to-
use integrated
solutions to
allow for
anyone to
s e a m l e s s l y
create and
sell-out events
of all sizes
but also work
continuously to
push the envelope
in redefining
event discovery.
Our team ensures that
your exceptional events
receive the attention it deserves,
by bridging the divide from our
communities to yours, be it offline
or online.
Growth Journey
To date, Peatix has enabled more
than 850,000 events. We are
currently available in 27 countries
including Japan, Hong Kong,
the United States, Singapore and
Malaysia. Since its inception in May
2011, our self-service solution for
event management has served more
than 50,000 interest groups around
the world, with more than 5 million
users globally.
How it Works
■	Gather people with the same
interests in a group: Grow
your group and keep members
immediately up to date about
new events you run through
Peatix
It Is A Global Event Discovery And Ticketing
Platform That Connects People To
Communities Through A Shared Passion
For All Things Similar And Different.
Co Founder & CEO
Taku Harada
28 APRIL 2021 SwiftNLift
Top 10 Event
tech Startups in
Singapore, 2021
Peatix email and in-app notifications.
■	 Sell more tickets with the Peatix App: 20% of all
ticket sales are generated through Peatix's platform
recommendations. Give your event the extra boost it
needs to sell more tickets. On Android and iOS.
■	 Create an event page and start selling tickets in just
3 minutes: It's simple - fill in your event's date, time,
place and what it's about. Easily upload images and
videos. Create tickets and start promoting!
With our latest Vimeo-embed option, you can now
also broadcast or live-stream your Vimeo content in
a secured and exclusive environment, made available
to your paid attendees only. Simply embed the Vimeo
link when creating your event pages and registered
attendees will be able to sign in to Peatix and view the
online event at the stipulated start time to watch your
show.
Tip: The Vimeo premium plan also provides a Live
Chat option for live streams. If you already have an
existing Vimeo premium plan and would like to include
an interactive element to your Live Stream event, you
can also choose to enable the feature on Vimeo and
attendees can simultaneously participate in the Live
Chat during the live stream event.
There you have it. With Online events being more
common, there is no lack of live streaming options to
support your event but consider your objectives and
pick the option best suited for your requirements!
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APRIL 2021 SwiftNLift
These are all good reasons to pursue event management
profession. But anyone who contemplates the fantasy of
starting their own event planning business must follow
some important steps before you even beginning to talk
to clients.
Gain Event Planning Skills and Experience
The long-term success of an event planning business will
be based on the experience that the planner brings to his or
her clients. That means, if you’re thinking about starting an
event planning business, you should have a solid grasp as
to what an event planner is, and make sure you have some
solid skills:
■	 Verbal and written communications
■	 Organization and time management
■	 Negotiation and budget management
■	 Creativity, marketing, public relations and more
Determine Your Event Planning Market/
Forte
Okay, let’s say you’ve been working in corporate meetings
for five years and are ready to create a business. The first
thing to realize is that your strengths are in the corporate
arena. A common error many planners make is to say that
they are willing to coordinate all kinds of events, including
corporate meetings, weddings, fundraising galas and more.
Stop. While the urge may be there to offer a variety of
services, the reason you’re ready is based on your collective
previous experiences. In time you may handle a full range
of events, but initially recognize that there are distinctive
differences between corporate, association, nonprofit and
social events. Determine your market accordingly.
Develop a Business Plan
Because you decided on your market, you may be thinking
this is a good time to share the news about what you can
offer to the world. Not so fast. Starting your own business
isn’t as glamorous as such fantasies. Like everything else,
starting an event planning business requires a business
plan.
Designate Which Business Entity Fits Best
for Your Firm
Now that you realize that creating an event planning
business should be viewed as a “work in progress,” it’s
How To Start An Event
Planning Service?
30 APRIL 2021 SwiftNLift
very important to determine your business structure in
the beginning. The most fundamental step is to make sure
you decide what type of business entity works best for your
plan. For this, it’s important to secure professional advice.
Obtain Business Insurance
Business insurance is mandatory. Event planning
businesses should secure general liability and other forms
of insurance to protect the business owner’s interests.
Several forms of insurance exist, so it’s best to speak with
an insurance advisor to learn all of the requirements.
Whether you plan on starting a home-based business or if
you will have a small office elsewhere, ask questions about
these forms of insurance (but not limited to) as follows:
■	 General liability
■	 Product liability
■	 Home-based insurance
■	 Worker’s compensation
■	 Criminal insurance
■	 Health and other benefits
Develop Your Network of Suppliers and
Staffing Resources
It’s time to try to lighten the burden of business structure
for a moment. Now it’s time to consider who you want to
include in your network of suppliers. Event planners work
with a variety of suppliers, including caterers, florists,
photographers and more.
And although you may think that you can handle all
tasks, ultimately you are going to need to establish an
infrastructure of resources to support your events and
overall operations. This includes staffing resources for
administrative, sales, marketing, communications, legal,
accounting, and other functions.
Define Your Event Planning Services
Some of you may be disheartened by the reference to
“legal” and “accounting.”. Don’t be. They are very important
friends and resources. But now it is also a time to think a
little deeper and continue pondering what types of event
planning services you will offer.
We recognize that many of you have probably already
thought of this, but it’s important to stay focused on your
core services. What’s your product? Who is your target
market?
Establish an Event Planning Fee Structure
With services in mind, it’s important to determine your
fee structure. Many independent and small event planning
firms should be conscious of the various ways to cover
their expenses and make a reasonable profit. After all, this
will help keep you in business five years from now. Most
event planners charge based on the following:
■	 Flat fee
■	 Percentage of expenses
■	 Hourly rate
■	 Percentage of expenses plus hourly rate
■	 Commissionable rate
Secure Funding for Your Business
In most cases, this shouldn’t be step 9, but it’s important
to be motivated by the work that your new firm will bring
so that you don’t get discouraged when considering the
necessary realities. And each business owner will vary how
he or she chooses to secure and source such funds.
Most businesses require an operating budget, and it will
be important to have access to a comfortable base of cash
while establishing the firm. While it is possible to establish
a business with limited funds, it is still important to have
enough money to start your business and cover any living
expenses while waiting to become profitable.
Focus on Business Development and
Marketing for Your Event Business
With your business model in place, an understanding
of your services, a sense of how you will charge for your
services, now it’s time to begin to develop important
business and marketing materials.
Well, now you’re ready to choose the right name for your
business and work your business development plan. You
will also need to create business cards, stationery, a website,
sales collateral, proposals, client agreements and more.
31
APRIL 2021 SwiftNLift
B a n d w a g o n
is the leading
i n d e p e n d e n t
music media
company in
Southeast Asia,
delivering news,
entertainment,
and events
happening in our
region to millions
of readers around
the world.
Noticing the
demand for
quality coverage
of music in Asia
and a site which
music lovers
can congregate,
Bandwagon was
started. Our goal is to
inform, educate, and excite
readers about music in Asia.
Bandwagon interfaces with the
entire cross-section of the music
industry- artists, labels, concert
promoters, brands, venues,
and fans. We see ourselves as
builders of the music ecosystem.
From our work, we want to see
more artists in Asia being able
to make a living, more packed
venues, and more interest in
our music culture from people
around the world.
Bandwagon Events
We tap on our expertise and
deep networks within the music
industry to organise events that
appeal to music lovers. We also
work with brands, providing
unique avenues for them to
connect with their desired
demographic and reach their
publicity returns.
	 Bandwagon Bus
A festival bus from Singapore to
Malaysia’s largest creative arts
festival! Live music on the bus,
activities to mingle with fellow
music lovers, and an all-in-one
convenient travel and festival
package all rolled into one.
	 B a n d w a g o n
Riverboat
A first-of-its-kind music festival
on South East Asia’s only
Mississippi Riverboat. Sold out
in 6 days and labelled as one of
Singapore’s most unique gigs.
	 Bandwagon Nights
A weekly series in partnership
with heritage music venue Hard
Rock Cafe. The event features
the most emerging and buzz-
worthy acts in Singapore and
the region.
	 Bandwagon Music
Market
A groundbreaking event that
brought music communities
together in Singapore and the
Bandwagon
We Tap On Our Expertise And Deep Networks
Within The Music Industry To Organise Events
That Appeal To Music Lovers.
32 APRIL 2021 SwiftNLift
Top 10 Event
tech Startups in
Singapore, 2021
Founder
Clarence Chan
Philippines. Featured artists from diverse genres,
pop-up stores inspired by music, and a sold-out
crowd for local music.
	 Bandwagon TV
Bandwagon TV is dedicated to documenting
music in Asia as it happens. Working with artists
who are touring or based in Asia, Bandwagon
TV captures unique insights into some of the
region’s best artists. With unique programming
ranging from outdoor performances, game shows,
interviews, and episodic series, Bandwagon TV is
the destination for music lovers of all kinds.
	 Bandwagon Taste Test
One of our video channel’s most successful
series, the Taste-Test involves getting well-known
international acts to check out a sample palette of
our local artists.
	 Unique Interview Settings
We add a twist to interviews, putting artists
through gruelling challenges as we extract the
unabashed truth about their lives and music.
	 Bandwagon Presents
Performance videos involving some of the most
breaking and buzz-worthy artists would are
touring the Asian region.
Inventing new ways of engaging via
music content
■	 For Event Organisers
Connect with our passionate and diverse music
enthusiasts via bold advertising experiences,
sponsored editorial content, and data-driven
solutions.
■	 For Brands
Stay top of mind from announcement to show date,
and drive ticket sales via our suite of prominent
advertising placements, creative & shareable
music content, and event activations.
33
APRIL 2021 SwiftNLift
At FirstCom Solutions, we design
solutionstobringyouonline.Butmore
than that, we grow your conversions.
We build digital solutions with a great
user experience and engaging graphic
designs. We curate magnetic content
and inbound marketing strategies
from performance-based data to
attract more customers to your
business. Our web designs and web
solution have one goal in common
– to grow your business to the best it
can be.
We don’t just follow popular web
design trends, we research what is best
for your industry, be it a responsive
website design, friendly user
interface, or corporate web design.
At FirstCom, all our beautiful designs
are created from scratch – we do not
rely on website templates or website
builders when designing websites.
This is why we’ve been nominated
many times as one of the best website
design companies in Singapore.
Also, we are pleased to be a part of
the SMEs Go Digital Programme,
where up to 80% of your eCommerce
development funding will be
subsidised!
We’reawebdesignagency,eCommerce
website design firm, digital marketing
agency, web maintenance provider,
all in one. Work with us, and you’re
working with one of the top
web design agencies in
Singapore.
How We
Can Help
Whether you
are looking
to build your
own online
store using
custom web
e C o m m e r c e
platforms, develop a
content management
system, do social media
marketing, or engage in
mobile application development,
FirstCom’s web creations have it all.
Outside of developing a professional
website, we are also brand logo
makers, eCommerce design curators,
web hosting and web security
providers.
Achieve Better Results Work
with a Premier Google
Partner Agency
Out of all Google partners, only 3%
have successfully reached the tier of
becoming a premier Google partner
– and we are incredibly honoured
to be one of them. By working with
FirstCom, a Premier Google Partner,
you will be introduced to a team
of digital experts who specialises
in Google ads, such as search ads,
mobile ads, display ads, and YouTube
video ads.
This means that our experts possess
a high level of expertise in helping
you increase your ranking on search
Firstcom Solutions
Our Web Designs And Web Solution Have
One Goal In Common – To Grow Your
Business To The Best It Can Be.
Founder
Jim Giam
34 APRIL 2021 SwiftNLift
Top 10 Event
tech Startups in
Singapore, 2021
engines, outbid your competitors with an effective
competitive bid strategy, and build your brand awareness
through attention-grabbing display ads. Place your trust
in the hands of a premier Google partner to propel your
business forward today!
Our Services
What’s a web presence and why is it far superior to a
website?
A website is, simply put, just a website. Your web presence
is the existence of your company online. When you start
building your web presence, you’re extending its reach
online, therefore growing your reputation and leads.
	Brands Strategy & Development
■	 Brand Consultancy
■	 Corporate Identity
■	 Creatives & Prints
	Digital Marketing
■	 Digital Marketing Services
■	 Social Media Marketing
■	 SEM Campaign
■	 Digital Marketing Jumpstart 2020
■	 Covid19 Promotion Package
■	 SEO Campaign
	Digital Solutions for SMEs
■	 Digital Resilience Package
■	Landing Page Digital Resilience Package (Food
Services)
■	 Landing Page Digital Resilience Package (Retail)
	In-House Production Team
■	 Video Production
■	 Influencer Engagement
■	Photography
	Web Applications
■	 Calendar and Scheduling System
■	 Maid Listing Portal
■	 Document Management System (DMS)
■	 Order Management System (OMS)
■	 Food Delivery System
■	 Customer Relationship Management System (CRM)
■	 Project Management System
■	 Human Resource System
	Website Development
■	 eCommerce Web Design
■	 Content Management System
■	 Landing Page/ Microsite
35
APRIL 2021 SwiftNLift
E v e n t
M a n a g e m e n t
is an extreme
creativity field
and candidates
need to possess
e x c e l l e n t
communication
skills as well as be
willing to work
odd and long
hours in order to
be successful in
this field. Event
m a n a g e m e n t
as a career
requires people
m a n a g e m e n t
apart from
handling props
and taking care of
logistics.
Event management
includes a variety of functions
for executing large-scale
events, which might include
conferences, conventions,
concerts, trade shows, festivals,
and ceremonies. It involves
handling the overall logistics
of the event, working with
staff, and conducting project
management of the event as a
whole.
Additional duties might include
managing the budget and the
teams of people responsible
for each function, as well as
overseeing the execution of
the event. Event managers
also supervise the services
of all outside vendors and
professionals, including event
planners.
ABOUT US
We consider ourselves an
exciting event management
company defined by our highly
personal and creative approach
in event management.
"DARE TO BE DIFFERENT" is
what we live by.
As a full-fledged event
management company,
OHMYEVENT provides an
extensive range of services
including consultation,
conceptualizationandplanning,
event management and logistic
support. We are powered by
a team of experienced event
engineers with a wealth of
experience in shows and Public
Relation Campaign. We have
served clients from all walks
of life including corporations,
government agencies, media
and advertising agencies.
OHMYEVENT is known in the
industry for its highly personal
and creative approach. Our
events management services
are unique and we produce
high quality events customised
to your business needs. There
are no second chances when
Ohmyevent
We Consider Ourselves An Exciting Event Management
Company Defined By Our Highly Personal And
Creative Approach In Event Management.
36 APRIL 2021 SwiftNLift
Top 10 Event
tech Startups in
Singapore, 2021
Co Founder
Aaron Chia
executing successful events – when the doors
open, the lights dim, it's show time and with
OHMYEVENT as your event partner nothing is
left to chance.
We pride ourselves on consistently delivering
excellent service tailored to the requirements of
our customers. At each stage of the work process,
we strive to deliver a magical and unforgettable
experience to our clients.
VISION: To be the #1 choice in the event
management consultancy industry.
MISSION: By laying a strong framework to your
desired event concept, we will execute them
flawlessly to bring forth a lasting memory for
years to come.
OUR STRENGTH
	IN TERMS OF BUSINESS
We maximise the returns of every dollar invested
in your project, ensuring that they are justified to
the fullest!
	IN TERMS OF CREATIVITY
Our creative teams are immensely experienced
in this dynamic field, guaranteeing exciting and
fascinating concepts.
	IN TERMS OF EVENT SUPPORT & SHOW
CONTINGENCY
We cradle and nuture your event to completion.
We also handle structural work at the venue and
ensure errors are corrected.
	IN TERMS OF VALUE-ADDED SERVICE
As OHMYEVENT, we believe that you deserve
the best show configuration. We promise excellent
results at an affordable rate.
SERVICES
OHMYEVENT is your one stop solution to event
management.
Just leave your event to us and we will make your
event a success!
■	 Event Management: From pre-event planning
to post-event support, we strive to ensure a
lasting memory for you and your guests.
■	 Complete Site Management: Your event venue
will be organised and presented in the best
possible way!
■	 Artiste/Manpower Management:
OHMYEVENT prides on getting the latest
exciting performances for your event.
■	 AudioVisual/LightingProduction:Innovative
technical solutions with our range of state-of-
the-art equipment to dazzle your guests.
■	 Creative Design Solutions: We produce
personalised event collaterals, tailored to add
more significance to your event!
■	 Photography & Videography: Our
professionals will capture the beautiful and
magical moments of your event.
37
APRIL 2021 SwiftNLift
The event planning industry has grown tremendously
in the past few years. It provides a handsome return on
investment and is a relatively low-risk business.
Nowadays, people are laying greater emphasis on
quality of life. They love to enjoy every occasion to
the fullest. They become physically and emotionally
involved in their events and thus, actively seek out good
event planners to plan certain events such as birthday
parties, weddings, farewell parties, anniversaries and
the list goes on.
There are many corporate events also such as product
launches, team building events, sales meetings, or end-
of-year events. The list of corporate event planning
opportunities (as well as non-profit fundraisers)
available to an event planner is extensive. Also, running
an event management business can be an upbeat and
fun experience because the events you're orchestrating
are happy occasions. All these reasons suffice to make
event planning business an ideal startup opportunity.
Before jumping in any industry, it's always
recommended to understand the market and
competitors. Understanding your competition and
your clients will give you the leg up in this market. It is
highly beneficial in taking crucial decisions such as fee
structure, customers' taste and preferences which play
a major role in the growth of business.
The long-term success of an event planning business
will be based on the experience that the planner brings
Event Management: An
Ideal Start-up Opportunity
38 APRIL 2021 SwiftNLift
to his or her clients. That means, if you’re thinking
about starting an event planning business, you should
have a solid grasp as to what an event planner is, and
make sure you have some solid skills like organization
and time management, negotiation and budget
management, creativity, marketing, public relations,
etc.
Almost Unlimited Income Potential:
The types of events mentioned above are the tip of the
iceberg. The potential client roster available to you is
huge. In terms of potential, you are only limited by
your imagination.
Low Business Start-up Cost:
Among the many start-up business ideas, the event
management model is hard to beat. You don’t need an
office and you can hire contract employees on an as-
needed basis. Also, unlike many other businesses, you
don’t need to carry stock of any kind. If you want your
own event management business, you can get the ball
rolling for a very minimal cost.
Minimal Risk:
Because you don't need to invest in many of the fixed
costs (i.e., office space and equipment) associated with
other business start-ups, your downside risk is kept to
the absolute minimum.
Positive Cash flow:
As a business owner, you have the luxury of deciding
what payment terms to extend to your clients.
However, in event management, 50% paid in advance
and the balance paid in full, before the event, is very
common. Because you're not waiting 30-90 days for
payment, you're not facing the cash flow issues many
new businesses face. Just as important, because you're
paid in part before completion, you often don't have to
chase after money the way some business owners do.
Repeat Business:
The holy grail of any business is clients who come back
time and time again. It’s far easier to do repeat business
with existing clients than to continually have to find
new ones. Corporations will always give you repeat
business if you do well, and private individuals will
likely recommend you to friends and family if they're
pleased with your work.
Accessibility:
Because event management has grown in popularity
as a business start-up, the availability of online event
management courses has proliferated. It's easy enough
to do a Google search to find the best one for you.
Efficiency:
One major benefit of event management is the
possibility to automate many of the required tasks by
using the available software. There are many excellent
software packages available in the marketplace today
that will help you organize and run your business
efficiently.
Build a Substantial Asset:
An event management operation, especially one with
repeat corporate clients, is a valuable asset that you can
sell or pass on to a family member.
Dynamic Industry:
People become involved physically and emotionally in
their events and actively seek out good event planners.
The end result is a rewarding career where you're
engaged and interacting with people.
Fun:
Running an event management business can be an
upbeat and fun experience because the events you're
orchestrating are happy occasions.
To Sum-up, low-risk factor, handsome return on
investment and huge demand in the market make
event planning business an ideal startup opportunity.
So, if you are planning to step in the business of event
planning, the above ways would prove to be quite
effective for you to gain some level of knowledge about
the prerequisites to start an event-planning business.
39
APRIL 2021 SwiftNLift
www.krosslinker.com
www.ecoworth-tech.com

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Swiftnlift Announces events startups in Singapore, 2021

  • 1. APRIL 2021 DEEPTENT Choo Jek Bao Choo Jek Bao Top 10 Event tech Startups in Singapore, 2021 Support your Ecosystem to help startups grow How to Start an Event Planning Service Event Management: An Ideal Start-up Opportunity www.swiftnlift.com
  • 2.
  • 4. The first responsibility of a leader is to define reality. The last is to say thank you. In between, the leader is a servant. – Max DePree APRIL 2021 DEEPTENT Choo Jek Bao Choo Jek Bao Top 10 Event tech Startups in Singapore, 2021 Support your Ecosystem to help startups grow How to Start an Event Planning Service Event Management: An Ideal Start-up Opportunity www.swiftnlift.com
  • 5. Nilesh Sabe Chief Editor - Nilesh Sabe I've needed to be there by the goodness of being the editorial manager as well as because I had a comment something that may go along with us briefly in that supernatural manner words can. I'm truly energized by the criticism got from the perusers and the organizations which are in a relationship with our magazine. Much obliged to my group for the work embraced. The life of an entrepreneur is tough and we are often hit by a roadblock. Like it or not, building your empire from scratch takes every bit of your heart, soul, blood, and sweat. Assemble: The cover story has featured a superb personality that is Choo Jek Bao - Co-Founder Deeptent With dedicated, skilled and experienced Deeptent is a four-year-old business based in Singapore. In the beginning, Deeptent focuses on software solutions for managing giveaways with better experiences and compliance without reinventing the wheel. This is our key differentiating factor from competitors. Some print pieces have reciprocal parts like extra inclusion, ads and still photography. There are customary segments by the editors with intelligent articles to give a window onto businesses and their development. SwiftNLift magazine is not just a print or digital anymore but everything we do derives from its long-standing character, approach and quality - while we continue to produce the print publication with as much dedication as ever. From the Editor…
  • 6. SUBSCRIBE NOW READ IT FIRST Yes I would like to subscribe to SwiftNLift Magazine. Subscription Charges Cheque should be drawn in favour of : SWIFTNLIFT MEDIA AND TECH LLP Name : Address : City : State : Zip : Date : Telephone : Email : Country : Corporate Office Swiftnlift Media And Tech LLP Headquarter: PUNE INDIA- 411058 Branch Office: DUBLIN OHIO, USA Phone - +1 6143567742 Email - support@swiftnlift.com For Subscription - www.swiftnlift.com 1 Year . . . . . . . . . (12 Issues) . . . . $ 120 Months . . . . . . . (03 Issues) . . . . $ 30 6 Months . . . . . . (06 Issues) . . . . $ 60 1 Month . . . . . . . (01 Issues) . . . . $ 10
  • 7. Follow us on Chief Editor Nilesh Sabe Managing Editor Helen Jones Executive Editor Amar Rathod Business Developement Manager Amanda Clark Art & Design Director Somesh Junavane Assistant Designer Kalyani Patil Advertising & Promotions Manager Vaishnavi Sabe APRIL 2021 For Marketing & Advertising Reach us at: sales@swiftnlifteducation.com Marketing Manager Janet Franklin Sales Executives David King SME-SMO Executives Pranav R Contributors Sam Methew Digital Marketing Frank Baskin Technical Head Anju Jangid Technical Specialist Ankush Katre Circulation Manager Steve Smith Technology Consultant Jenny F Copyright © 2021 Swiftnlift Media and Tech LLP, All right reserved. Marketing and Sales Technical Team Graphic Design Team
  • 8. Deeptent C O V E R S T O R Y 10 Articles Support Your Ecosystem To Help Startups Grow 22 How To Start An Event Planning Service? 30 Event Management: An Ideal Start-up Opportunity 38
  • 10.
  • 11. Top 10 Event tech Startups in Singapore, 2021
  • 12. Below are the highlights of the conversation between SwiftNLift Business Magazine and Deeptent. Deeptent was co-founded on 02 Jan 2017 by Choo Jek Bao. We are glad to share this exclusive interview with all the readers. What is Deeptent’s mission? Deeptent’s main product is a software for managing event giveaways (e.g. Event Lucky Draw) that offers better experiences for both organisers and attendees alike. Event organisers and live-stream sellers use Deeptentbecauseithelpsthemtogetmoreattentionand specific action from their live audiences. The outcome is a positive and enduring impact for their events. Moreover, there is an audit log to ensure compliance and accountability. Deeptent’smission is to empower every event organiser and live-stream seller to achieve the highest level of event activation possible. What were the challenges you faced at the time of inception? Background: Since the time of inception, Deeptent was built based on the Software-as-a-Service (SaaS) model, delivering business value to users through a simple plug-and-play. However, the event industry was very accustomed to using traditional event management solutions which required high initial setup and customisation costs, and employed per-event pricing practices. There was quite a bit of explanation required to educate our prospects on the benefits and flexibilities they have with Deeptent as a SaaS product. Challenge: Prospects often have the idea that the more expensive the software, the better it is. Deeptent’s free and premium subscription pricingwas often the point in question as they were concerned about the quality of our software.The challenge was for our prospects to be convinced that Deeptent can be simple yet effective in achieving their intended outcomes. After their first try, they would often be impressed at how easy it is to set up (almost like using Microsoft PowerPoint) and customise their giveaways according to their event theme. Resolution: When customers saw the value of our software after using the free plan, they would consider subscribing to DEEPTENT DEEPTENT
  • 13. the premium plan for more advanced features such as creating more prize categories, increasing the number of drawn prizes, and grouping of participants. What services do you provide to the customers? Our main product is the software for managing event giveaways which comes with options for customisation according to the event theme, collection of audience feedback,andaugmentingeventwithadditionalfeatures such as event certificates and badges.Besides supporting our customers throughout their software usage journey, we are also able to build custom features that are unique to our customers’ requirements. However, we do not supportanycustomfeaturerequestsrelatedtogambling, such as lottery numbers and loot boxes.In addition, we also partner with like-minded software companies to provide complementary services to event organisers and livestream sellers as our commitment towards building and offering better event software solutions. What sets you apart from others who are already in this business? Deeptent focuses on software solutions for managing giveaways with better experiences and compliance without reinventing the wheel. This is our key differentiating factor from competitors. Clear Focus on Event Giveaways: Instead of providing a wide range of event management solutions, Deeptent specifically focuses on managing giveaways only. We currently offer four different types of web applications to help event organisers and livestream-sellers organise and manage their giveaways, depending on their intended objectives and outcomes. On the other hand, our competitors often offer a wide range of event solutions in one software which includes event registration, ticketing, giveaway, Q&A polling system, and a live chat system. This often makes their solutions complicated to use and understand. Emphasis on Compliance and Audit: Customers do not have to worry about accountability or governance issues as we provide a clear audit log for all activities that occur during their event. Additionally, Deeptenthasstronganti-scamandverificationmeasures that allow audiences to authenticate the events they join. Any false or ill-intended giveaways will be banned. Not Reinventing the Wheel: Some of our competitors build their own versions of solutions that already exist in the marketplace and are very popular. For example, creating in-built forms when there are many leading form software solutions available such as Google Form, Microsoft Form, TypeForm, etc. On the contrary, we believe in providing the flexibility to incorporate commonly-used applications such as forms, event registration tools, and platforms with our giveaways solutions to get more audience’s attention and actions. This also makes Deeptent a lightweight and easy-to-use app without a steep learning curve. Can you describe emerging trends you’ve noticed in the event software industry? There are many emerging trends that revolve around big data e.g. event data analytics or data science. But I won’t be discussing this because it’s a popularly known trend. Instead, I’ll share my thoughts on the less discussed trends. 1. Increasing Number of Hybrid Events: The hybrid event model has two components: the online component and the in-person component. This Choo Jek Bao Choo Jek Bao
  • 14. model is not new. In fact, it has been commonly used by live TV shows with live audiences and others watching from home. With the existing restrictions for large events remaining unclear, the hybrid event model is here to stay in the post-COVID-19 world. There will be many opportunities for software companies to provide support for the online component of an event. For example, we can see how the popular web conferencing platform Zoom has played a significant role during the days of lockdown while we worked from home. 2. Increasing Difficulty in Capturing Audience Attention: It is much harder to capture audience attention during the online component event, unlike in-person component events. Event organisers have to constantly compete for the audience’s attention before they are distracted and switch their attention. This is why Deeptent is positioned to and focused on helping event organisers capture live audience attention through the various giveaway applications e.g. mini-prize grabs (similar to a popular approach in China). 3. Increasing Number of Livestream Selling Events: Livestream selling is the new teleshopping. It’s similar to the past where products were sold on TV shopping channels. However, not everyone has the access to sell on these platforms. In this e-commerce era, the barrier to entry is so much lower. With a mobile phone or laptop, anyone can be a live stream seller. This is evident from China’s rise in their Key Opinion Leaders (KOL - also known as Influencers) selling a wide variety of products (from skincare, clothing, accessories, to even jewellery and precious stones). You can watch a 13-minute video by The Economists on “The future of shopping: what’s in store?” that talked about the rise in livestream selling. 4. Rewarding Live Audience with Product Giveaways: Do not take your live audience for granted or underestimate the impact of having a live audience. Live audiences provide opportunities for engagement which helps to create memorable experiences for the event. This is harder for online events where audiences can be easily distracted. Why you would ask, would one attend a live event if the content could be recorded and viewed later at their own pace or convenience (e.g. TedTalks, product reviews, or commentaries on Youtube)? There must be something special or an appeal for the audiences to attend the event at that particular time slot. For example, connecting with other participants, having access to exclusive content, or participating in special promotions/campaigns/giveaways. Therefore, I believe that more and more event organisers will gradually want to reward their audience for joining their live events with exclusive promotions or product giveaways. This is given in return for their audience attendance and attention. And you can do the same by rewarding your live audience with simple giveaways. 5. Creating Memorable Live Event Experience: Whether hybrid event organisers or livestream sellers, they want their live audience to have a memorable experience - especially remembering the presenter’s message and returning as regular customers or to continue attending their subsequent events. One way for participants to remember is to give away meaningful products/ merchandise or tie- up with sponsors and use giveaway management software like Deeptent for a seamless process. Another way is to
  • 15. construct a learning environment by connecting the participants and enabling them to speed network using software like AirMeet. There are many other alternatives to create memorable experiences. It’s nice to see this ecosystem growing. 6. Adhering to Regulatory Compliance or Governance: The fact that everyone can now be an event organiser or livestream seller, I would expect more regulations to be put in place in the future - whether to eliminate hate speech from hybrid event speakers or clampdown on livestream sellers from promoting prohibited products or services e.g. tobacco or sex trade over live streaming. From my observation, regulators are currently monitoring social media platforms for hate or divisive speeches. But with the increasing number of hybrid events and livestream selling, there will be more cases of malicious actors organising exclusive events. This means that some form of regulation will be required to safeguard the young from corrupt content and protect the old from losing their life savings to scams or fraudulent events. What are your greatest accomplishments? Deeptent is a four-year-old business based in Singapore. In the beginning, we were pivoting relentlessly to find product-market fit. It was mainly going through rounds and rounds of trial-and-error (building MVP and cold calling to sell) until we started to see the need for software to manage event giveaways and event lucky draw segments. That was the moment that we realised that this is a niche area Deeptent can focus on. Oneofourgreatestaccomplishmentsistheability to reach out to customers beyond Singapore. Our mantra to always listen to our customers has proven to be effective as we doubled down on understanding their requirements for various types of events, what worked or didn’t work as well for them, and then continuously improving on the product. This has led to organically attracting customers in Malaysia and even Hong Kong. What are your parting messages for our readers? We are constantly looking for partners to work together and build a more robust event software ecosystem for hybrid event organisers and livestream sellers. If you are in the software business serving event organisers and livestream sellers, you can reach out to us at support@ deeptent.com. We would love to work together for a common goal. On top of this, I have two key messages for Event Organisers and Livestream Sellers: 1. Good software should have simple pricing and be easy enough to plug-and-play from anywhere, anytime. Think of Google Drive and Microsoft OneDrive. At Deeptent, we are impressed by the simplicity of Google Drive and Microsoft OneDrive, and so we strive to deliver a similar if not better experience to users when using Deeptent. 2. Audience attendance and attention should not be taken for granted. You need to capture and leverage your live audience’s attention otherwise it is as good as not having an audience. It’s tough to engage people for in-person events, and even more so for an online or hybrid event. You need to use different means such as event certificates to reward for their attendance, event badges to encourage lively discussion, and event lucky draw or fast grab to reward your audience for staying through your event. All in all, the ultimate aim is to leave a nice lasting impression of the event. Details of the company:  Year of Founding: 2017  Office Locations: 531 Upper Cross Street #02-04 Singapore 050531  Company Strength: Empower every event organiser and live-stream seller to get more attention and specific action from their live audience.  Website: www.deeptent.com  For partnership: support@deeptent.com
  • 16. GoLivMo was founded with a high-spirited objective:tomake joyful moments more accessible, memorable and affordable for everyone. We seamlessly connect users with remarkable e x p e r i e n c e s through our platform and make cities more accessible. We are opening up more possibilities for our users and more business for the creators. HOW IT ALL STARTED While planning his first date with his then-fiancée in 2017, GoLivMo’s founder Kevin Ou sought to do something fun and unique. After an hour of Googling for what to do in Singapore that night, he was still Googling and searching frantically. That hour didn’t lead to an outcome, and he thought. “This is broken, how can we fix that?” After speaking with several friends and extensive surveys, he found out that many other people had similar issues. This inspired him to create a curated activities platform providing personalized in-city recommendations for a time- strapped society. The idea was simple. Make it easier for people to find and do more things that matter to them. GoLivMo was created as an alternative to the many indistinguishable discount and deals sites. By listening to our users and community, we develop new and exciting experiences that they want. The things that matters to them. CURATED EXPERIENCES By using data to co-develop new experiences with Creators, we provide you with exciting and novel experiences within each city at attractive prices. We make life easier. While there are mobile apps to instantly book restaurants, doctors, and taxis on-demand, there isn’t anything similar for booking local social activities. The options are fragmented and time- consuming. For activity-seekers, GoLivMo GoLivMo We Seamlessly Connect Users With Remarkable Experiences Through Our Platform And Make Cities More Accessible. Founder Kevin Ou Top 10 Event tech Startups in Singapore, 2021 16 APRIL 2021 SwiftNLift
  • 17. serves up a personalized list of activities with the goal of empowering users online to experience more offline. We make it easier for you to live the life you want. “If variety is the spice of life, then our users are living an exceptionally spicy existence because our key focus is variety”, - Dustin Steward, Co- Founder OUR COMMITMENT LIVE MORE, GIVE MORE GoLivMo stands for a better tomorrow. We focus on Carbon Offsetting and strive to leave our world better for the next generation. “Each Experience you purchase, helps us plant more trees to offset the carbon emissions from our everyday life” – Kevin Ou, Founder We are proud to partner with the OneTreePlanted Organization to support its goal of global reforestation. As fellow humans and parents, we believe it is our responsibility to do more. 17 APRIL 2021 SwiftNLift
  • 18. Antgage is a digital online platform that supports entertainment profiles and enables entertainment booking and management in a simple and secure way. Entertainment profiles on our listings are verified and accompanied with their Profile Strength (%) to determine the quality of the profile each profile showcases the Entertainer’s write up, media files, service packages and reviews. You can secure the services of the Entertainer by booking their listed service packages through Antgage’s secure payment system and get protected by Antgage’s booking policies. We have 2 different types of accounts. “User” and “Antertainer”. Creating an Antgage account is FREE. “User” - To browse Antgage’s listings and make a booking of any service packages listed by the Entertainer. You can sign up for a free User account here “Antertainer” - To create your own personalised profile and render your services to the users through your service packages. You can sign up for a free Antertainer account here Antertainer accounts cannot be used to make bookings. If you would like to book other Antertainer’s services, please create a user account HOW IT WORKS For a User 1. BROWSE & SEARCH Browse the A n t g a g e listings to find suitable professional talents or vendors from a wide range of entertainment genres. 2. SELECT SERVICE PACKAGE View different types of services provided by the talent or vendor and select ones that you will be keen to book. 3. REQUEST TO BOOK Input the date and time of your booking and state other requirements. 4. PLACE PAYMENT DEPOSIT Your payment will be placed on hold until the booking is confirmed. 5. MANAGE BOOKINGS Track all your bookings from your dashboard and stay connected by the direct messaging system. For an Entertainer 1. CREATE YOUR TALENT Antgage Pte Ltd It Is A Digital Online Platform That Supports Entertainment Profiles And Enables Entertainment Booking And Management In A Simple And Secure Way. Founder Benedict Lee 18 APRIL 2021 SwiftNLift Top 10 Event tech Startups in Singapore, 2021
  • 19. PROFILE It’s FREE and your account comes with your own digital business name card QR code. 2. ADD PROFESSIONAL SERVICES List and price your own services and adopt Antgage’s cancellation policies to protect your bookings. 3. MARKET YOUR PROFILE Use your free sign up credits by bumping your profile to attract more potential clients to book your services. 4. GET BOOKED Accept booking requests from your clients for services and manage them straight from your dashboard. 5. GET PAID PROMPTLY & SURELY Upon booking completion, receive your payment to your desired bank account from Antgage. No more chasing and receiving late payments. SERVICE PACKAGES Service packages are services listed on the Entertainer’s profile that is made available for booking Service packages are customized and can be found within an Entertainer’s profile You will only be able to view and book if the Entertainer has decided to list his/ her Service Packages You need to be signed in to view the full details of Service Packages Please use a “User” account to place any bookings KEY FEATURES  Professional Database of Arts & Entertainment Services  Automated Booking & Secured Payment System  Platform Cancellation Policies Protection  Profile Bumping Ranking System  Gigs Community Portal  No Platform Fees 19 APRIL 2021 SwiftNLift
  • 20. About the App SUP is a mobile app that helps you find friends who are nearby and available right now for an activity such as lunch, movies or a game of poker! Think of it as Uber for social life where you can “grab” a friend on demand. ‘SUP’ is the a b b r e v i a t i o n of ‘Whats Up’! Saying SUP to someone is similar to saying “hi”. In addition, it grants you the opportunity to chat with other users and meet up. SUP is built for staying in touch with people in your social network: your friends and contacts. Over time, we are planning to add ways to meet like-minded friends of friends. SUP is not a dating app. It helps you to find someone to meet with for an activity. Many of our active members are in relationships and enjoy meeting their friends for a drink. SUP is currently available worldwide. Need of the App Remember the time you were downtown for a meeting and had an hour to spare? Or when you’re done with class and are looking for someone to have supper with? In a world where everything is increasingly “on-demand”, we want you to be able to take control of your social life. We are always on the lookout for talent in app development, marketing, growth, design, machine learning, and app analytics. A world-class team, collaborative team culture, and opportunity to participate in a fast growing tech startup await you. Availability Download our app from the iOs AppStore now. We’ll be making an Android app available in 2017. About The Co-Founders 1. WEI QING JEN (Co- Founder and CEO) Wei Qing Jen is an entrepreneur and investor, who has worked in the U.S., China and Singapore. She was an Associate Director at Temasek, which manages over US$200 billion, in Beijing and Singapore, and started her SUP The App Think Of It As Uber For Social Life Where You Can “Grab” A Friend On Demand. 20 APRIL 2021 SwiftNLift Top 10 Event tech Startups in Singapore, 2021 Co-Founder & CEO Wei Qing Jen
  • 21. career advising Fortune 500 companies at McKinsey & Co. in New York. Her passion for entrepreneurship led her to work with an education startup in China, and angel invest in other startups, one of which is valued at US$100 million today. She is a graduate of Stanford University and Harvard University. 2. SAMUEL LIPOFF (Co-Founder and CTO) Samuel Lipoff has been programming since the age of 3, was co-founder of a startup that becamepartofthefirstYCombinatorssummer founders class, and has carried a pocket sized computer since the HP 95 LX in 1995. He has been involved in several other tech startups, served as an expert witness on mobile web browsers, and evaluated and funded innovative ideas at the US Department of Homeland Security’s TechSolutions program. He is a graduate of Harvard University and Cambridge University and is currently on leave from Harvard Business School. 21 APRIL 2021 SwiftNLift
  • 22. Startup ecosystems are springing up in all corners of the world. There are ambitious founders and creative startup teams everywhere, keen to find unique ways to find a great product-market fit and solve the world’s problems. However, innovative ideas can only amount to action within a system that’s built to nurture them. Entrepreneurs need a supportive environment to launch startups that could one day have an impact not only on the local economy but on society as a whole. But what is a startup ecosystem? From self-contained initiatives like Station F in Paris to city blocks like Silicon Roundabout in London and 22@ in Barcelona, there are lots of examples. Let’s explore what goes into making one, what its most important resources are, what conditions affect its development and lastly, how to start growing one of your own! What is a startup ecosystem? Startups do not and cannot exist in a vacuum. They are born in a specific context as parts of an entity – a network, a system – much bigger than themselves. Entrepreneurs are supported by a community of people, organisations and other startups that surround them. This is what we refer to as a startup ecosystem. The Merriam-Webster Dictionary defines ‘ecosystem’ Support Your Ecosystem To Help Startups Grow 22 APRIL 2021 SwiftNLift
  • 23. as “something (such as a network of businesses) considered to resemble an ecological ecosystem especially because of its complex interdependent parts.” The keyword here is interdependence. One member of an ecosystem cannot function or exist without the others, they’re linked in a mutually beneficial relationship. The members of a startup ecosystem work together to foster innovation in their local community – be that a specific city, a region, or a complex of buildings – and use the pool of resources available to them to create and scale new businesses. Now, let’s take a closer look at what makes up a startup ecosystem. What makes up a startup ecosystem? Of course, there is no recipe for exactly what should go into the pot when building a startup ecosystem. However, there are a few key ingredients that each local ecosystem needs in order to thrive.  Startups  Colleges, universities and other education programmes  Funding providers  Incubators and accelerators  Coworking spaces  Agencies, consultants and freelancers  Service providers  Advisory organisations and mentors  Events  Media and blogs  Corporations  Supportive Government agencies  Research organisations  Talent Building a thriving startup ecosystem is not as simple as mixing together all the right ingredients. Brilliant entrepreneurs, adventurous investors and well- organised events are important – but not everything. There is a range of external and internal factors that influence the development of each ecosystem. The economy The global and local financial climate, the available market (in other words, access to customers), the region’sinternationalbusinessrelations,thematurityof the ecosystem, the extent of government incentives and the level of startup ecosystem management (including branding) can all determine the entrepreneurial activity that an ecosystem is able to manifest. Startups can hardly be expected to flourish in the middle of a global financial recession. Nor would you expect them to grow or during a national economic meltdown. Marketsizeisalsokey.Havingaccesstoalargepotential market – such as that of China or the United States – is very different from only being able to target customers in a limited geography. Strong international business relations are therefore crucial for scaling startups in smaller or less powerful countries. Maturity and risk Young ecosystems face different challenges to more mature ones. In established ecosystems, big exits release the capital and talent. This is what’s needed to build new startups and give investors a reason to be willing to take more risks. Oversight and preferential treatment Ecosystems with less government support will struggle where ecosystems with sufficient state incentives thrive. The way a startup ecosystem is managed and represented on an international level via branding can make all the difference. 23 APRIL 2021 SwiftNLift
  • 24. EventNook was founded in 2012 withthegoalofprovidingaseamless experience for event registration. Event management technology is our passion, and we always treat your event like our own to make it a success.WithEventNook,thepower to launch your events and create a hassle-free registration experience is right at your fingertips. With our end-to-end solution, you can accomplish more with less, even with just a small team. Our company itself doesn't have those ISO certifications. However, our cloud service providers such as Microsoft and Amazon have covered all of the compliance certifications. We have given our security and safety declaration at EventNook Security & Safety Guide. At EventNook, our process is to first develop a holistic understanding of your vision for the event and requirements in detail, upon which we will curate a quotation/ proposal for you. You can drop a short email to our sales team at sales@ eventnook.com with your event details and our sales team will get in touch with you as soon as possible. Support Lines Our support line operates from 9 am - 6 pm (Singapore Time), Monday to Friday. If you have any urgent enquiries, please feel free to email us at hello@ eventnook.com and we will get back to you as soon as we can. Events List ■ Conferences ■ C o r p o r at e Events & Meetings ■ Workshops, Seminars & Talks ■ Community Events ■ Training & Classes ■ Trade Shows & Exhibitions ■ Social Events & Parties ■ Meet-ups & Networking Events ■ Performances ■ Festivals ■ Sports and Races ■ Art Galleries ■ Fundraising & Charity Events ■ Religious Events and many more. FEATURES ■ Mobile-Friendly Event Registration: More than 60% of attendees visit event sites from the smartphone. Let your attendees register on the go and increase the sign-up rate! ■ Send QR Code eTicket: A smart way to check-in attendees and tracking attendance efficiently in EventNook A Simple and Powerful Event Management Platform Founder & CEO Kyaw Lin Oo 24 APRIL 2021 SwiftNLift Top 10 Event tech Startups in Singapore, 2021
  • 25. real-time. Impress your attendees and save resources with QR Code Ticketing. ■ Customize Registration Form and Collect Details: Simply customize the registration form by just clicking drag & drop to add custom questions or fields. ■ Auto Email Confirmation: Send the auto- confirmation email with a custom message and event information to attendees upon registration or payment is successful. ■ Easy Online Payment: Allow registrants to pay online with a credit card with widely adopted and secured platforms such as PayPal and Stripe and receive payments directly into your own account. ■ Manage Registration and Sales in real-time: Reports are in real-time. You can download or view all registration details and event ticket sales from anywhere anytime. ■ Discount & Promotions: Create discount code for tactical promotion such as Early Bird, Member and partners discount, etc. to drive ticket sales. ■ Analytics & Advanced Marketing Tracking: Insert your own tracking ids like Google Analytics or Facebook Ads campaign to do a complete analysis of your event marketing campaigns. ■ Customize Email: Customize email templates and bring communication with event attendees to a more personal level. With this feature, event organisers are able to customize messages on tips about the event day, add images such as maps, state terms and conditions, venue information and much more. ■ Auto-generated Invoicing: Save time and hassles of manually issuing invoices to all registrations for B2B payments with cheque, bank transfer, etc. 25 APRIL 2021 SwiftNLift
  • 26. Lumos Labs is a Singapore based innovation management firm that specialises in running t e c h n o l o g y open innovation p r o g r a m s . Founded in 2018, driven by the potential of emerging t e c h n o l o g i e s , s u s t a i n a b l e growth and the entrepreneurial spirit, the company has run several programs for technology firms, corporates, governments and investment firms through accelerators and open innovation programs. Lumos Labs believes in conducting flagship events to spread awareness about upcoming trends in technology and create unforgettable experiences for attendees, and sponsors. After executing 2018’s 3rd largest blockchain conference - International Blockchain Congress,aBlockchainhackathon - Genesis Hack and a Blockchain developer conference - Genesis DevCon, as IBC media, Lumos Labs is now conducting Asia Innovation Summit - that aims to bring innovators from all walks of life under one roof. OUR MISSION We strongly believe that Innovators are the key factors that decide what our future looks like and by enabling them to overcome their obstacles, we aim to pave the way for Socio- Economic progress in India. We identified an evident lack of awareness and a surplus of underutilized talent when it came to emerging technologies and through painstaking trials and errors, we've discovered a number of effective ways to inspire awareness, adoption and innovation.Ourlastyearhasbeen studded with some rewarding milestones like Asia's largest Blockchain conference, The Genesis Developer programme, partnerships with multiple state governments, an association with the Policy Think Tank of the Government of India, and we're hungry for more. Simply put, if you're an innovator looking to reach the top shelf, we've got the ladder. We are committed to helping technology startups achieve their goals. Through accelerators, corporate programmes and investment support, we help early-stage startups enter the Lumos Labs An Innovation Management Firm That Specialises In Running Technology Open Innovation Programs. 26 APRIL 2021 SwiftNLift Top 10 Event tech Startups in Singapore, 2021 CEO Raghu Mohan
  • 27. growth phase. If you’re a startup in the emerging tech space, check out one of our ongoing programs and get in touch with us. We help corporates connect with cutting-edge technology startups and service providers through proprietary programs that help large companies leverage open innovation. If you’re a corporate looking for innovation to increase efficiencies in business processes, check out our past programs and case studies to learn how you can benefit. We are committed to helping technology startups achieve their goals. Through accelerators, corporate programmes and investment support, we help early- stage startups enter the growth phase. If you’re a startup in the emerging tech space, check out one of our ongoing programs and get in touch with us. OUR SERVICES ■ MANAGED ACCELERATORS: Accelerators help innovators meet with industry-level enablers to solve great problems and create funding opportunities. We believe in fuelling India’s innovation potential by building relationships between Enablers and Innovators. ■ PUBLIC RELATIONS: Focussed on emerging technology, our PR outreach is customised to cater to the specific needs of innovators in AI, IoT, Blockchain and cryptocurrency among others. ■ OPEN INNOVATION PROGRAMS: We act as a platform for innovators to solve real-world business problems by bringing closer all the stakeholders together through our industry- specific innovation programs. ■ PARTNER PROGRAM: Enter the Indian market seamlessly to build your business networks and achieve your goals. If you are an Entrepreneur or a start-up looking for a helping hand with any aspect of your India initiative: from market research, joint venture partners, business execution, PR to brand awareness, we are here to help. ■ STARTUP ENABLEMENT: Help startups through advisory and investor connects. An inspired band of innovative thinkers decide to turn an early idea into a company. But to fulfil that dream, you’ll need advice from seasoned entrepreneurswhohavebuiltsuccessfulcompanies before. And money. Here's where we can help. 27 APRIL 2021 SwiftNLift
  • 28. Peatix is a global event discovery and ticketing platform that connects people to communities through a shared passion for all things similar and different. Whether you are an aspiring home cook looking for live stream classes from the comforts of your own kitchen, or an entrepreneur striving to connect with communities across the globe, we deliver unique experiences right into the hands of those who seek. The beginning Formed in 2011, Peatix was started following the devastating earthquake and tsunami that hit Japan. In the months after, a mass demand of those who were looking to connect people around social themes emerged, along with an increased consciousness of doing social good. Peatix was conceived as an events management platform aimed at empowering these independent organizers to connect with people seeking to contribute efforts towards a similar cause. Our mission Whether you are an event organizer or an attendee, here at Peatix, we believe in empowering changemakers like yourselves to take the first leap forward in enriching lives. We’ve not only built a series of easy-to- use integrated solutions to allow for anyone to s e a m l e s s l y create and sell-out events of all sizes but also work continuously to push the envelope in redefining event discovery. Our team ensures that your exceptional events receive the attention it deserves, by bridging the divide from our communities to yours, be it offline or online. Growth Journey To date, Peatix has enabled more than 850,000 events. We are currently available in 27 countries including Japan, Hong Kong, the United States, Singapore and Malaysia. Since its inception in May 2011, our self-service solution for event management has served more than 50,000 interest groups around the world, with more than 5 million users globally. How it Works ■ Gather people with the same interests in a group: Grow your group and keep members immediately up to date about new events you run through Peatix It Is A Global Event Discovery And Ticketing Platform That Connects People To Communities Through A Shared Passion For All Things Similar And Different. Co Founder & CEO Taku Harada 28 APRIL 2021 SwiftNLift Top 10 Event tech Startups in Singapore, 2021
  • 29. Peatix email and in-app notifications. ■ Sell more tickets with the Peatix App: 20% of all ticket sales are generated through Peatix's platform recommendations. Give your event the extra boost it needs to sell more tickets. On Android and iOS. ■ Create an event page and start selling tickets in just 3 minutes: It's simple - fill in your event's date, time, place and what it's about. Easily upload images and videos. Create tickets and start promoting! With our latest Vimeo-embed option, you can now also broadcast or live-stream your Vimeo content in a secured and exclusive environment, made available to your paid attendees only. Simply embed the Vimeo link when creating your event pages and registered attendees will be able to sign in to Peatix and view the online event at the stipulated start time to watch your show. Tip: The Vimeo premium plan also provides a Live Chat option for live streams. If you already have an existing Vimeo premium plan and would like to include an interactive element to your Live Stream event, you can also choose to enable the feature on Vimeo and attendees can simultaneously participate in the Live Chat during the live stream event. There you have it. With Online events being more common, there is no lack of live streaming options to support your event but consider your objectives and pick the option best suited for your requirements! 29 APRIL 2021 SwiftNLift
  • 30. These are all good reasons to pursue event management profession. But anyone who contemplates the fantasy of starting their own event planning business must follow some important steps before you even beginning to talk to clients. Gain Event Planning Skills and Experience The long-term success of an event planning business will be based on the experience that the planner brings to his or her clients. That means, if you’re thinking about starting an event planning business, you should have a solid grasp as to what an event planner is, and make sure you have some solid skills: ■ Verbal and written communications ■ Organization and time management ■ Negotiation and budget management ■ Creativity, marketing, public relations and more Determine Your Event Planning Market/ Forte Okay, let’s say you’ve been working in corporate meetings for five years and are ready to create a business. The first thing to realize is that your strengths are in the corporate arena. A common error many planners make is to say that they are willing to coordinate all kinds of events, including corporate meetings, weddings, fundraising galas and more. Stop. While the urge may be there to offer a variety of services, the reason you’re ready is based on your collective previous experiences. In time you may handle a full range of events, but initially recognize that there are distinctive differences between corporate, association, nonprofit and social events. Determine your market accordingly. Develop a Business Plan Because you decided on your market, you may be thinking this is a good time to share the news about what you can offer to the world. Not so fast. Starting your own business isn’t as glamorous as such fantasies. Like everything else, starting an event planning business requires a business plan. Designate Which Business Entity Fits Best for Your Firm Now that you realize that creating an event planning business should be viewed as a “work in progress,” it’s How To Start An Event Planning Service? 30 APRIL 2021 SwiftNLift
  • 31. very important to determine your business structure in the beginning. The most fundamental step is to make sure you decide what type of business entity works best for your plan. For this, it’s important to secure professional advice. Obtain Business Insurance Business insurance is mandatory. Event planning businesses should secure general liability and other forms of insurance to protect the business owner’s interests. Several forms of insurance exist, so it’s best to speak with an insurance advisor to learn all of the requirements. Whether you plan on starting a home-based business or if you will have a small office elsewhere, ask questions about these forms of insurance (but not limited to) as follows: ■ General liability ■ Product liability ■ Home-based insurance ■ Worker’s compensation ■ Criminal insurance ■ Health and other benefits Develop Your Network of Suppliers and Staffing Resources It’s time to try to lighten the burden of business structure for a moment. Now it’s time to consider who you want to include in your network of suppliers. Event planners work with a variety of suppliers, including caterers, florists, photographers and more. And although you may think that you can handle all tasks, ultimately you are going to need to establish an infrastructure of resources to support your events and overall operations. This includes staffing resources for administrative, sales, marketing, communications, legal, accounting, and other functions. Define Your Event Planning Services Some of you may be disheartened by the reference to “legal” and “accounting.”. Don’t be. They are very important friends and resources. But now it is also a time to think a little deeper and continue pondering what types of event planning services you will offer. We recognize that many of you have probably already thought of this, but it’s important to stay focused on your core services. What’s your product? Who is your target market? Establish an Event Planning Fee Structure With services in mind, it’s important to determine your fee structure. Many independent and small event planning firms should be conscious of the various ways to cover their expenses and make a reasonable profit. After all, this will help keep you in business five years from now. Most event planners charge based on the following: ■ Flat fee ■ Percentage of expenses ■ Hourly rate ■ Percentage of expenses plus hourly rate ■ Commissionable rate Secure Funding for Your Business In most cases, this shouldn’t be step 9, but it’s important to be motivated by the work that your new firm will bring so that you don’t get discouraged when considering the necessary realities. And each business owner will vary how he or she chooses to secure and source such funds. Most businesses require an operating budget, and it will be important to have access to a comfortable base of cash while establishing the firm. While it is possible to establish a business with limited funds, it is still important to have enough money to start your business and cover any living expenses while waiting to become profitable. Focus on Business Development and Marketing for Your Event Business With your business model in place, an understanding of your services, a sense of how you will charge for your services, now it’s time to begin to develop important business and marketing materials. Well, now you’re ready to choose the right name for your business and work your business development plan. You will also need to create business cards, stationery, a website, sales collateral, proposals, client agreements and more. 31 APRIL 2021 SwiftNLift
  • 32. B a n d w a g o n is the leading i n d e p e n d e n t music media company in Southeast Asia, delivering news, entertainment, and events happening in our region to millions of readers around the world. Noticing the demand for quality coverage of music in Asia and a site which music lovers can congregate, Bandwagon was started. Our goal is to inform, educate, and excite readers about music in Asia. Bandwagon interfaces with the entire cross-section of the music industry- artists, labels, concert promoters, brands, venues, and fans. We see ourselves as builders of the music ecosystem. From our work, we want to see more artists in Asia being able to make a living, more packed venues, and more interest in our music culture from people around the world. Bandwagon Events We tap on our expertise and deep networks within the music industry to organise events that appeal to music lovers. We also work with brands, providing unique avenues for them to connect with their desired demographic and reach their publicity returns.  Bandwagon Bus A festival bus from Singapore to Malaysia’s largest creative arts festival! Live music on the bus, activities to mingle with fellow music lovers, and an all-in-one convenient travel and festival package all rolled into one.  B a n d w a g o n Riverboat A first-of-its-kind music festival on South East Asia’s only Mississippi Riverboat. Sold out in 6 days and labelled as one of Singapore’s most unique gigs.  Bandwagon Nights A weekly series in partnership with heritage music venue Hard Rock Cafe. The event features the most emerging and buzz- worthy acts in Singapore and the region.  Bandwagon Music Market A groundbreaking event that brought music communities together in Singapore and the Bandwagon We Tap On Our Expertise And Deep Networks Within The Music Industry To Organise Events That Appeal To Music Lovers. 32 APRIL 2021 SwiftNLift Top 10 Event tech Startups in Singapore, 2021 Founder Clarence Chan
  • 33. Philippines. Featured artists from diverse genres, pop-up stores inspired by music, and a sold-out crowd for local music.  Bandwagon TV Bandwagon TV is dedicated to documenting music in Asia as it happens. Working with artists who are touring or based in Asia, Bandwagon TV captures unique insights into some of the region’s best artists. With unique programming ranging from outdoor performances, game shows, interviews, and episodic series, Bandwagon TV is the destination for music lovers of all kinds.  Bandwagon Taste Test One of our video channel’s most successful series, the Taste-Test involves getting well-known international acts to check out a sample palette of our local artists.  Unique Interview Settings We add a twist to interviews, putting artists through gruelling challenges as we extract the unabashed truth about their lives and music.  Bandwagon Presents Performance videos involving some of the most breaking and buzz-worthy artists would are touring the Asian region. Inventing new ways of engaging via music content ■ For Event Organisers Connect with our passionate and diverse music enthusiasts via bold advertising experiences, sponsored editorial content, and data-driven solutions. ■ For Brands Stay top of mind from announcement to show date, and drive ticket sales via our suite of prominent advertising placements, creative & shareable music content, and event activations. 33 APRIL 2021 SwiftNLift
  • 34. At FirstCom Solutions, we design solutionstobringyouonline.Butmore than that, we grow your conversions. We build digital solutions with a great user experience and engaging graphic designs. We curate magnetic content and inbound marketing strategies from performance-based data to attract more customers to your business. Our web designs and web solution have one goal in common – to grow your business to the best it can be. We don’t just follow popular web design trends, we research what is best for your industry, be it a responsive website design, friendly user interface, or corporate web design. At FirstCom, all our beautiful designs are created from scratch – we do not rely on website templates or website builders when designing websites. This is why we’ve been nominated many times as one of the best website design companies in Singapore. Also, we are pleased to be a part of the SMEs Go Digital Programme, where up to 80% of your eCommerce development funding will be subsidised! We’reawebdesignagency,eCommerce website design firm, digital marketing agency, web maintenance provider, all in one. Work with us, and you’re working with one of the top web design agencies in Singapore. How We Can Help Whether you are looking to build your own online store using custom web e C o m m e r c e platforms, develop a content management system, do social media marketing, or engage in mobile application development, FirstCom’s web creations have it all. Outside of developing a professional website, we are also brand logo makers, eCommerce design curators, web hosting and web security providers. Achieve Better Results Work with a Premier Google Partner Agency Out of all Google partners, only 3% have successfully reached the tier of becoming a premier Google partner – and we are incredibly honoured to be one of them. By working with FirstCom, a Premier Google Partner, you will be introduced to a team of digital experts who specialises in Google ads, such as search ads, mobile ads, display ads, and YouTube video ads. This means that our experts possess a high level of expertise in helping you increase your ranking on search Firstcom Solutions Our Web Designs And Web Solution Have One Goal In Common – To Grow Your Business To The Best It Can Be. Founder Jim Giam 34 APRIL 2021 SwiftNLift Top 10 Event tech Startups in Singapore, 2021
  • 35. engines, outbid your competitors with an effective competitive bid strategy, and build your brand awareness through attention-grabbing display ads. Place your trust in the hands of a premier Google partner to propel your business forward today! Our Services What’s a web presence and why is it far superior to a website? A website is, simply put, just a website. Your web presence is the existence of your company online. When you start building your web presence, you’re extending its reach online, therefore growing your reputation and leads.  Brands Strategy & Development ■ Brand Consultancy ■ Corporate Identity ■ Creatives & Prints  Digital Marketing ■ Digital Marketing Services ■ Social Media Marketing ■ SEM Campaign ■ Digital Marketing Jumpstart 2020 ■ Covid19 Promotion Package ■ SEO Campaign  Digital Solutions for SMEs ■ Digital Resilience Package ■ Landing Page Digital Resilience Package (Food Services) ■ Landing Page Digital Resilience Package (Retail)  In-House Production Team ■ Video Production ■ Influencer Engagement ■ Photography  Web Applications ■ Calendar and Scheduling System ■ Maid Listing Portal ■ Document Management System (DMS) ■ Order Management System (OMS) ■ Food Delivery System ■ Customer Relationship Management System (CRM) ■ Project Management System ■ Human Resource System  Website Development ■ eCommerce Web Design ■ Content Management System ■ Landing Page/ Microsite 35 APRIL 2021 SwiftNLift
  • 36. E v e n t M a n a g e m e n t is an extreme creativity field and candidates need to possess e x c e l l e n t communication skills as well as be willing to work odd and long hours in order to be successful in this field. Event m a n a g e m e n t as a career requires people m a n a g e m e n t apart from handling props and taking care of logistics. Event management includes a variety of functions for executing large-scale events, which might include conferences, conventions, concerts, trade shows, festivals, and ceremonies. It involves handling the overall logistics of the event, working with staff, and conducting project management of the event as a whole. Additional duties might include managing the budget and the teams of people responsible for each function, as well as overseeing the execution of the event. Event managers also supervise the services of all outside vendors and professionals, including event planners. ABOUT US We consider ourselves an exciting event management company defined by our highly personal and creative approach in event management. "DARE TO BE DIFFERENT" is what we live by. As a full-fledged event management company, OHMYEVENT provides an extensive range of services including consultation, conceptualizationandplanning, event management and logistic support. We are powered by a team of experienced event engineers with a wealth of experience in shows and Public Relation Campaign. We have served clients from all walks of life including corporations, government agencies, media and advertising agencies. OHMYEVENT is known in the industry for its highly personal and creative approach. Our events management services are unique and we produce high quality events customised to your business needs. There are no second chances when Ohmyevent We Consider Ourselves An Exciting Event Management Company Defined By Our Highly Personal And Creative Approach In Event Management. 36 APRIL 2021 SwiftNLift Top 10 Event tech Startups in Singapore, 2021 Co Founder Aaron Chia
  • 37. executing successful events – when the doors open, the lights dim, it's show time and with OHMYEVENT as your event partner nothing is left to chance. We pride ourselves on consistently delivering excellent service tailored to the requirements of our customers. At each stage of the work process, we strive to deliver a magical and unforgettable experience to our clients. VISION: To be the #1 choice in the event management consultancy industry. MISSION: By laying a strong framework to your desired event concept, we will execute them flawlessly to bring forth a lasting memory for years to come. OUR STRENGTH  IN TERMS OF BUSINESS We maximise the returns of every dollar invested in your project, ensuring that they are justified to the fullest!  IN TERMS OF CREATIVITY Our creative teams are immensely experienced in this dynamic field, guaranteeing exciting and fascinating concepts.  IN TERMS OF EVENT SUPPORT & SHOW CONTINGENCY We cradle and nuture your event to completion. We also handle structural work at the venue and ensure errors are corrected.  IN TERMS OF VALUE-ADDED SERVICE As OHMYEVENT, we believe that you deserve the best show configuration. We promise excellent results at an affordable rate. SERVICES OHMYEVENT is your one stop solution to event management. Just leave your event to us and we will make your event a success! ■ Event Management: From pre-event planning to post-event support, we strive to ensure a lasting memory for you and your guests. ■ Complete Site Management: Your event venue will be organised and presented in the best possible way! ■ Artiste/Manpower Management: OHMYEVENT prides on getting the latest exciting performances for your event. ■ AudioVisual/LightingProduction:Innovative technical solutions with our range of state-of- the-art equipment to dazzle your guests. ■ Creative Design Solutions: We produce personalised event collaterals, tailored to add more significance to your event! ■ Photography & Videography: Our professionals will capture the beautiful and magical moments of your event. 37 APRIL 2021 SwiftNLift
  • 38. The event planning industry has grown tremendously in the past few years. It provides a handsome return on investment and is a relatively low-risk business. Nowadays, people are laying greater emphasis on quality of life. They love to enjoy every occasion to the fullest. They become physically and emotionally involved in their events and thus, actively seek out good event planners to plan certain events such as birthday parties, weddings, farewell parties, anniversaries and the list goes on. There are many corporate events also such as product launches, team building events, sales meetings, or end- of-year events. The list of corporate event planning opportunities (as well as non-profit fundraisers) available to an event planner is extensive. Also, running an event management business can be an upbeat and fun experience because the events you're orchestrating are happy occasions. All these reasons suffice to make event planning business an ideal startup opportunity. Before jumping in any industry, it's always recommended to understand the market and competitors. Understanding your competition and your clients will give you the leg up in this market. It is highly beneficial in taking crucial decisions such as fee structure, customers' taste and preferences which play a major role in the growth of business. The long-term success of an event planning business will be based on the experience that the planner brings Event Management: An Ideal Start-up Opportunity 38 APRIL 2021 SwiftNLift
  • 39. to his or her clients. That means, if you’re thinking about starting an event planning business, you should have a solid grasp as to what an event planner is, and make sure you have some solid skills like organization and time management, negotiation and budget management, creativity, marketing, public relations, etc. Almost Unlimited Income Potential: The types of events mentioned above are the tip of the iceberg. The potential client roster available to you is huge. In terms of potential, you are only limited by your imagination. Low Business Start-up Cost: Among the many start-up business ideas, the event management model is hard to beat. You don’t need an office and you can hire contract employees on an as- needed basis. Also, unlike many other businesses, you don’t need to carry stock of any kind. If you want your own event management business, you can get the ball rolling for a very minimal cost. Minimal Risk: Because you don't need to invest in many of the fixed costs (i.e., office space and equipment) associated with other business start-ups, your downside risk is kept to the absolute minimum. Positive Cash flow: As a business owner, you have the luxury of deciding what payment terms to extend to your clients. However, in event management, 50% paid in advance and the balance paid in full, before the event, is very common. Because you're not waiting 30-90 days for payment, you're not facing the cash flow issues many new businesses face. Just as important, because you're paid in part before completion, you often don't have to chase after money the way some business owners do. Repeat Business: The holy grail of any business is clients who come back time and time again. It’s far easier to do repeat business with existing clients than to continually have to find new ones. Corporations will always give you repeat business if you do well, and private individuals will likely recommend you to friends and family if they're pleased with your work. Accessibility: Because event management has grown in popularity as a business start-up, the availability of online event management courses has proliferated. It's easy enough to do a Google search to find the best one for you. Efficiency: One major benefit of event management is the possibility to automate many of the required tasks by using the available software. There are many excellent software packages available in the marketplace today that will help you organize and run your business efficiently. Build a Substantial Asset: An event management operation, especially one with repeat corporate clients, is a valuable asset that you can sell or pass on to a family member. Dynamic Industry: People become involved physically and emotionally in their events and actively seek out good event planners. The end result is a rewarding career where you're engaged and interacting with people. Fun: Running an event management business can be an upbeat and fun experience because the events you're orchestrating are happy occasions. To Sum-up, low-risk factor, handsome return on investment and huge demand in the market make event planning business an ideal startup opportunity. So, if you are planning to step in the business of event planning, the above ways would prove to be quite effective for you to gain some level of knowledge about the prerequisites to start an event-planning business. 39 APRIL 2021 SwiftNLift
  • 40.