The target audience for the media product is teenagers, based on interviews with two teenage boys. The 14-year-old brother Luca enjoys comedy but also watches thrillers and action movies occasionally. The 15-year-old friend Tim prefers action and thriller genres. Both indicated that the violence at the beginning of the film fit with the thriller genre. A secondary audience could be adults and children ages 10-12, but the primary focus is teenagers due to the genre and their ability to understand the plot.