The document discusses the effectiveness of combining products and texts to promote an artist. It establishes recurring motifs, like the London Eye featured in a music video, across different products to visually link them together as a package. Using the same font and color scheme throughout further suggests unity between the products. Overall, the package is effective at promotion through consistent recurring motifs that establish a distinctive house style.
1. How effective is the
combination of your main
product and ancillary texts?
2. During the design process of my three products, I made certain there was at least one
recurring motif to establish a brand style for my promotional package.
I chose the London Eye, as featured in my music video, to be this recurring motif.
Whilst I have used the same object in the different products, I have altered the shot
types and angles to make it more interesting than just reusing the same image. For my
digipak, the photograph is also edited but the recurring motif is still easily recognisable.
This helps link the three products visually. The aim for this is that someone who sees
the poster, then sees the digital on a shelf, this recurring motif will link the two together.
This will also go on to the music video. In YouTube’s search function one can set a
custom ‘thumbnail image’. I would use this recurring motif so that my audience can link
the music video to the rest of my promotional package.
3. Another recurring motif is the use of the same font throughout my
promotional package. This recurring motif further suggests that
the products have an element of unity to them and links the
products as a package rather than entirely separate products. I
feel this is a crucial part to making the three products effective as
a promotional package.
4. Overall, I think the package is rather effective at promoting the
artist. It contains recurring motifs which have set a house style.
Whilst the indie genre has few conventional colours, the colour
choice I have made is quite appealing to fans as it is rather neutral
and open to my audience drawing their own connotations. This
colour scheme is continued throughout the three products thus
further linking them together as a package.
