chloe rignall

1. Brand Identity
We will aimtocreate a brandidentitythroughoutourmagazine advert,videoanddigipak:
 Usingthe same image onthe front onboth advertand digipakwill starttocreate a brand
identityof whatthe artistlookslike.Thisimage will be linkedtothe musicvideoasHannah
will be wearingthe same clothingandbe inthe same settingasthe musicvideo.
 Alsothe same colourswill be usedonthe advertand the digipak,thiswill attractpeople to
buythe albumandmake our albumrecognisable onshopshelves.
 The digipakwill alsoincludeanimage of the girlsusedinthe videotoconnectthe video
againwiththe digipak.Thiscouldsuggestthatthe girlswill feature throughoutthe album.
 Alsothe advertand digipakwill alsohave the same layoutandlookprettymuchidentical.
Thiswill helpsell the albumasitwill be recognisable foranaudience.
 The use of the same fontsfor the artist name andalbumtitle,thiswill helpcreate arealistic
albumthat couldsell well.Alsoitwill make ouralbumlookmore professional whichagain
wouldattract a wideraudience.