The target audience for the indie music magazine is teenagers and adults aged 15-30 who enjoy indie music. The magazine will focus on the indie genre through features on indie artists, fashion, and music trends. Its purpose is to entertain this audience and provide information about the indie scene. The magazine aims to appeal to a middle class, unisex readership through inclusive content and a price of £2.99, which research found most affordable to the target demographic.

1. TARGET AUDIENCE
By: Mia Jones

2. AUDIENCE/AGE
My target audience will be stereotypically aimed at teenagers and adults who
are interested in indie music. The age range would probably go from age 15 to
30, this is because I carried out a question air and these were the range of ages
youngest to oldest of the people who said they were into indie music.

3. GENRE
The genre of my music magazine will be indie. I am going to make the
magazine include unvoyeristic images and use images that represent
indie fashion such as an individual with a indie hairstyle, like a messy
quiff, in order to emphasize that the genre.

4. PURPOSE
The purpose of my music magazine will be to entertain the audience and to
interest them. Its purpose is also to include information about my genre
which is indie, I am going to add an feature article photo of someone who has
a indie look therefor the target audience is obvious. And hopefully my music
magazine will successfully fulfil the purpose of entertaining an audience.

5. GENDER/CLASS
The target gender for my music magazine is unisex because both male and females
are into indie music looking at my question air. The class of people who buy the
magazine is aimed at middle class people stereotypically. My magazine will also
include jargon suitable for the target audience that upper class citizens might not
understand, for example the word, ‘mint’ which is a slang word for good.

6. INTERESTS/FASHION
Stereotypically indie people have certain interests such as having a certain style for
example, checkered shirts with jeans and converse. I took this example from one of my
friends who is into indie music. They are also known stereotypically into having a slightly
un neat hairstyle and wearing vintage clothes.

7. MOTIVATION TO BUY
In my magazine I am going to include persuasive techniques in order for my magazine to
appeal to the target audience. For example I may include these features in my music
magazine in order to make my magazine appeal successfully to the target audience:
Free give always
Gossip about indie music artists
Indie quiz
Latest fashion trends
Advertisements for gigs and concerts

8. PRICE
The price of my magazine will be £2.99, I think that this is not to expensive in
comparison to other magazines which from my research go up to £9. I also think that this
price is suitable and affordable for my target audience therefor it would be more likely to
appeal the target audience to the magazine. I also did a question air and asked what
price people would pay for an Indie music magazine, the most popular answer was
£2.99.