Luke used various technologies throughout the production of a music video. YouTube was used for inspiration, identifying conventions, and uploading the finished video. Microsoft Office, especially PowerPoint and Word, were used at all stages for organizing notes and presenting work. Phones were used to contact crew members, hold the script, and play music during filming. Google Earth helped find eye-catching locations quickly. A digital camera filmed the project and took photos as evidence. Sony Vegas Pro was used to edit the video, adding effects and fast cuts. Photoshop and GIMP were used to design ancillary texts, though GIMP's basic layout made it just as effective. SurveyMonkey conducted audience evaluations but was limited without a premium subscription

1. Evaluation Question 4
Luke Chillingsworth – 8017

2. o I used YouTube to find inspiration for our Music Video.
By analysing existing professional music videos as well
as previous students work, I could identify the most
important features to include in my project. Through our
anlaysis we also identified the typical conventions of
these music videos, helping us to judge which
conevntions we were going to conform to and which
conventions we were going to challenge. Youtube was
also used to publicise our completed media work and
served as a platform to upload the clip for use on the
blog.

3.  Microsoft Office, especially Powerpoint and Word, were
crucial technologies in all four stages of our media
production project. This vital software gave us a
platform to work on, allowing us to present our work in
an engaing and aesthetically pleasing manner. The
sophisticated nature of the programme guaranteed a
high standard of formatting which only added to the high
quality nature of our notes, making the later
construction stages much easier.

4.  In order to gain a further understanding of what our
target audience expected from our media project, we
conducted many Vox Pops and written interviews with
members of the public. When conducting these we
approached a random selection of our target audience,
not just approaching people we knew, guaranteeing that
our poll was not biased in any way.

5.  Our phones were used extensively throughout all
processes of the production process. Through the phone
I was able to contact crew members to arrange filming
sessions which proved vital in making sure everyone
turned up on time. The phone also held a digital edition
of our script, allowing us to check what scenes had to be
filmed without the need to remember to bring paper
copies which may get wet and therefore destroyed, or
blow away in poor conditions. The phone was also used
to play the song in the background when filming lip-
syncing scenes, allowing us to create a realistic and
authentic final product for the audience to enjoy.

6.  Google Earth allowed us to find eye-catching locations
for our film in a short space of time. Through exploring
large spaces at the click of the button, we saved time
having to visit these locations ourselves. The
sophisticated nature of the programme even allowed us
to identify major hazards before even arriving at the
location, saving time during filming sessions and
allowing us to dive straight in to the first scene.

7.  The Digital Camera was used to not only film our project
but to also take our evidence of filming photos and
pictures of our actors. The camera was used throughout
all stages of the process but was used extensively during
the construction stage. Without a thorough knowledge of
how the camera worked we would not have been able to
extract the maximum performance and the high quality
product we purchased. Knowing a lot about our camera
meant that we could focus purely on the shots we
needed during a filming session, not having to worry
about how the camera worked.

8.  We edited our music video on Vegas Pro 12 Editing
Studio. The advanced equipment was extremely helpful
in our post production process, allowing us to increase
various brightness settings, add in filters, and
incorporate effects into our work in order to make our
product as realistic and aesthetically pleasing as possible
for our audience. The complex zoom functions in Sony
Vegas allowed us to edit clips to the beat of the music
and to a very fast pace, allowing us to incorporate MTV
Style Cuts into our work.

9.  We used Photoshop to construct our Digipak and Poster,
our two ancillary texts. As I have a background in using
GIMP for image editing, I initially found it difficult to
adapt my skills to the complex nature of the Photoshop
engine. However, after researching the basics online I
found the programme delivered high standards and
helped our Digipak and Poster stand out. However, I did
not feel that the product gained anything extra from
being made on this package, GIMP and Photoshop were
very similar and if anything the complex of Photoshop
was not needed.

10.  I have been using GIMP for a number of years for my
own image editing purposes and I therefore found this
software very easy to use. The basic layout of GIMP
allowed us to delete the background on the photos of
our protaganist, allowing us to place our silver
background behind our artist. I did not feel, despite the
media hype, that Photoshop was any stronger than this
programme, and if anything the basic layout of GIMP
made it a pleasure to use.

11.  SurveyMonkey was used in our Evaluation stage in order
to gain the opinions of our target audience on how our
product could be improved and if our media texts
corrsponded well with the genre we were trying to
represent. However, I found there was a limit on how
many questions you could ask unless you signed up to
the websites Premium Service, at a considerable cost. I
feel that having to pay for a survey website is not
appropriate, especially when considering the high cost of
its services, something that has limited the overall
experience of an otherwise effective product.

12.  In order to advertise our Survey and gain insight from our
target audience, we used social media outlets Facebook
and Instagram. As a result of these services we could
attract a large poll from our target audience to fill in our
online survey. Instagram also allowed us to attract people
who we have never met before to view the work,
increasing the national and worldwide interest for our work
and for our singer who we are trying to publicise, Nikki J.