The student created a music video, digipak, and advertisement for the band Arctic Monkeys. It was important that these products had a consistent and recognizable style. The initial drafts of the digipak and advertisement did not strongly connect to the music video. However, the final versions used the same simple design and location featured in the music video, creating a clear link between the products. By keeping the additional materials minimalistic like the video, with only necessary text and a simple font, the combination of the main product and ancillary texts was effective at achieving a cohesive branding for the band.

1. Evaluation Question 2
How effective is the combination of your main product
and ancillary texts?
Dani Gordon

2. It was crucial that when creating my digipak and
advertisement that I carefully considered how they
would correspond with the music video. In order to
create a recognisable branding for the band ‘Arctic
Monkeys’ it was essential for all three products to
have a similar style and aesthetic, I aspired to
achieve this by translating certain aspects of my
music video across the ancillary texts, creating direct
links between the products

3. The digipak and advertisement are almost identical
as I used the same simple design across both, this
was an idea that originated when creating the draft
for both the digipak and the advertisement. However
the draft version failed to strongly correspond with
the music video, therefore would limit the
recognisability I was aiming for, this was confirmed
by audience and teacher feedback. Consequently
my final ancillary tasks are incredibly alike and form a
style that coincides with the feel of the video, this is
due to the fact the same location used for the digipak
and advertisement is the same used for the 'scummy
man' section of the video

4. Draft digipak

5. Draft Advertisement

6. Final digipak

7. Final advertisement

8. Although the background of the digipak and advertisement
are very busy, I wanted to keep the majority of the simple, only
including the necessary text and keeping the font simple. I
also wanted to take inspiration from existing Arctic Monkeys
work, while still making this my own, this is why I took
inspiration for the Arctic Monkeys album 'whatever people say
I am that's what I'm not’, its minimalistic, as the album name
isn’t even featured on the cover and includes a mid shot of the
same person on the front and back of the digipak this is
something I choose to replicate. This simplistic style was
replicated across my advertisement as well, as again I only
included a small amount of text. Due to the bright background
I only used white for the font as not to overwhelm and distract
the audience

9. I believe our video itself is very simple, we kept the amount of
people in it to a minimum and decided to stick with a straight
narrative instead of flicking between narrative and performance.
Even when it came down to editing we kept it as simple as
possible as we didn't want to distract from the story being told.
For this reason I don't think having a busy, heavily edited
digipak and advertisement would of shown the connection
between the video and the ancillary tasks. For example album
covers such as Miley Cyrus ‘Bangerz and Chris Brown ‘F.A.M.E’
are heavily edited and very busy, this works for the style of
music they are producing and lets the audience know what to
expect. If we had taken inspiration for these I don't think we
could of had any recognisability between our products at all,
besides the person featured on the cover.

10. In relation to the music video I believe there is a strong
connection between it and the ancillary tasks. The main
reason being the distinctive background used in both the
ancillary tasks is a scene from the video. When filming I
thought the walls were rememberable and therefore
thought they would work well in the ancillary tasks. I
wanted to make sure the connection between the two were
clear so deiced that as it was the pimp who was in that
location in the video, it would make sense for him to be on
digipak, reinforcing the connection between the two. Even
though only a small amount of the walls made it in to the
final draft of the video, I still believe it works as it is the first
time the audience meets the ‘Scummy man’ /pimp

11. Wall featured in the music video

12. In conclusion, I feel our music video, digipak and
advertisement successfully for fulfilled the aim we had
set out to achieve, creating a recognisable branding for
the band ‘Arctic Monkeys.’ Our ancillary tasks are
practically the same, with the only main difference
being the ‘scummy man’/ pimp isn't included on the
advertisement, as we felt it looked better and was more
to the point without the man being included. I believed
the simple to the point nature of the ancillary tasks is
also relevant to the music video, we wanted to show
how bad the prostitutes life was, we decided to not
sugarcoat it and got straight to the point. This shows
how the combinations of products worked well together.