The document provides feedback on a media project involving a music video. It discusses how feedback was used to improve the narrative structure and address technical issues like video quality. Audience feedback suggested shortening some clips and addressing quality issues for one or two shots. Various media technologies were used, including Photoshop, InDesign, and Final Cut for video editing. Planning was loosely based on a storyboard but experimentation occurred during shooting and editing.

1. Personal Evaluation

2. In what ways does your media product use,
develop or challenge forms and conventions of real
media products?
We use many of the common tropes from a party and club music video but rather
didn’t use that as the main skeleton of our music video but rather the meat of it,
we developed a narrative into the music video which was a small love story of a
person making a song for our artist. We challenged as well since the mix of a
party/club music video with the story based music video is uncommon.
Whilst shooting we used the typical conventions of indie/urban with low
production value and mesh it with something that is considered as high
production such as the shots with Kings Cross which can be considered low
budget with the theatre in my school which we remodelled as a club.
We challenge the male and female gaze as close ups are there but are not in our
artists face, we kept a distance and kept it from objectifying our actors. As we
used Dyer theory of a star image who is the main focus in the video

3. We use techniques such as the three second rule which did keep this rhythmic
pace to the video but longer shot were also used to compensate for any slow
beats that come through the video. This is especially obvious with the first 30
seconds of the music video where the beat is too slow to apply that rule.
However the rule applies intrigue to the audience so they are not bored by
seeing something for too long. In a pop music video the three second rule
would be a constant trope throughout making it a lot more choppy, we had
he opportunity to have a decent amount of control when it came to this as
the beat to our music video is as rapid.

4. How effective is the combination of your main
product and ancillary texts?
The urban/RnB jazz feel of the song gave me the
inspiration to make the album pictures of various things
on a Polaroid photo as I felt it is a perfect object for
something urban. The songs topic was about the singers’
life with her thoughts and problems so I thought of
taking pictures of things that can be most associated with
a young adult e.g bottles of alcohol. The social media that
we created for our artist had to have that same vibe,
urban photos and had to make sure she doesn’t like she’s
a singer for a pop genre or any other that doesn’t have
the appropriate feel.

5. My website was also an attempt to capture that urban feeling by having backgrounds
of Kings Cross with a picture of Niah. The colour scheme used are bright and nice
colours of a very urban Kings Cross to give a taste of what her music sounds like.
It was difficult to brand my artist using those photos as mostly all of the photos we
eventually used for both the website and album turn out to be another girl who looks a
lot like Niah. We had to shoot from different angles as opposed to taking a picture of
her directly otherwise audiences would be able to distinct between the two. So we had
to create this connection with audiences and the artist that isn’t as direct with what
clothes she was wearing and her physique as she had to feel as if she was someone
who fits in to the target demographic of 16-21 year olds that we are looking for.

6. What have you learned from your audience
feedback?
Through audience feedback we made a lot of changes to our music video. At
first we had this story that runs through the video that was rather a little
messy and didn’t make much sense in a narrative sense. We improved that by
reorganising most of our clips to follow a narrative that is simple to follow.
We fist showed an unfinished version of our music video to a secondary
audience who were mainly concerned with he quality of some of the shot
rather than anything else. This was something we had to manoeuvre around
when it came to the video as reshooting scenes was out of the question. We
tried denoising some clips as well as adding some effects like colour
correcting our overlaying shots with other shots so it isn’t as obvious.

7. When we got audience feedback from the audience members in the
evaluation video, we were able to get a proper response to it as the video was
complete. This gave us an opportunity to get a better response to the video
as a whole. Most of them stated that some clip were a little too long and
spread out with a similar complaint on quality of footage for one or two shots

8. How did you use media technologies in the
construction and research, planning and evaluation
stages?
When designing an ident and look for all aspects of the digipack I used media
technology such as Photoshop and indesign. These programmes were used
only for the construction of my digipack as the designs were first hand drawn
but were based off of real life examples. The production company logo was
done via indesign, using tools such as the shape tool and a tool to alter the
thickness of the line I was able to create a logo with very much planning but
rather experimentation to see what looked nice. The music video had a lot of
research and construction through our storyboard but weirdly chose to go on
a different path in a lot of areas when we were shooting and especially when
we were editing on final cut. Our planning when using final cut was loosely
based off of our storyboard hence we experimented a lot with most of our
clips to plan our video.

9. Photoshop was especially difficult when I had to make my front cover for my
digipak. I had to colour over a Kings Cross sign and replace it with the title of
album and name of the artist. I found that the shade of brown surrounding
the sign changing ever so slightly which meant that colouring over it with one
shade looked too obvious. Instead I copied sections of brown that was on
both sides of the sign and used that to cover over it, of course I had to apply
a bit of the brush so it would blend but luckily it looked authentic. After that I
placed my text over it, I used two text boxes as I wanted the title of the album
and my artists name to be different sizes.

10. For my website I used Wix. It was easy to understand and I got a sense of how to
create a website fairly quickly. It did the biggest problems for me which was how it
was going to look, I chose a template and almost instantl I could get all set up to add
photos and information. The difficulty was the venue section as despite all my efforts
it wouldn't let me as venues so instead I left it as if she wasn’t going on tour. I added
a shop section myself where customers can buy t-shirts. Using vista print to add my
design to the tops. I chose to use my front cover for my album but without the
polaroid.

11. For most of the club scene we used the Canon XF100 and a Canon 7D DSLR.
These with a combination of lighting from the Rotolight the smoke machine
gave us some very nice shots of Niah and the people in the club. We also
used the DJI Ronin-M Gimbal which gave us perfectly steady shots, at first
getting used to the mechanics of it was hard as it need a bit of tuning but
slowly we got used to it.