Downloaded 72 times
Uploaded byGary Gale
Location ... It's Moving On
The document discusses the evolution of location-based services and technologies, particularly in the context of smartphones and their use in social media. It highlights various topics such as user engagement through geotagging, check-ins, and location-based advertising. The presentation invites discussion on the implications of these technologies for businesses and individuals.
More Related Content
Similar to Location ... It's Moving On
Location ... It's Moving On
- 1. Mashup*, London, February2010Location … It’s Moving OnGary Gale, Yahoo! Geo Technologies
- 2. 2the theory ofstuff
- 3. 3Source: http://www.flickr.com/photos/vicchi/4322247790/ andhttp://www.vicchi.org/2010/02/01/the-theory-of-stuff/
- 4.
- 5.
- 6. “smartphones” …stevegarfield onFlickr : http://www.flickr.com/photos/stevegarfield/1270723762//
- 7. 7A d Iq on Flickr : http://www.flickr.com/photos/eshadiq/4255787252/in/pool-73008182@N00
- 8. 8JoeyPeter onFlickr : http://www.flickr.com/photos/joeypeter/2889411919/
- 9. 9… vs. “everyother mobile phone”
- 10. “LBS and LBMS”…Devyver 4 on Flickr : http://www.flickr.com/photos/71072750@N00/4101781347/
- 11.
- 12. … vs. “locationAPIs and data” …Devyver 4 on Flickr : http://www.flickr.com/photos/71072750@N00/4101781347/
- 13.
- 14. “where’s my friends?”…blogrodenton Flickr : http://www.flickr.com/photos/blogrodent/2901325982/
- 15.
- 16. … vs. “makesome (geotagged) data”blogrodenton Flickr : http://www.flickr.com/photos/blogrodent/2901325982/
- 17.
- 18. 18“I don’t feelcomplete unless I check in”
- 19. “where’s my business?”…Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/
- 20.
- 21. … vs. “where’smy location based ads?”Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/
- 22. sepultura on Flickr: http://www.flickr.com/photos/sepultura/2213647530/
- 23. “where I sayI am” …mc1968a on Flickr : http://www.flickr.com/photos/mc1968/2514347981/
- 25. … vs. “whereyou think I am”mc1968a on Flickr : http://www.flickr.com/photos/mc1968/2514347981/
- 26.
- 27. “where you are”…Alwaysordinary on Flickr : http://www.flickr.com/photos/sempre_ordinario/3492703820/
- 28. … vs. “whereyou’ve been”Jrusbatch on Flickr : http://www.flickr.com/photos/jrusbatch/3626348821/
- 29. not taking notes?selvaon Flickr : http://www.flickr.com/photos/selva/24604141/
- 30. Mashup*, London, February2010Location … It’s Moving OnGary Gale, Yahoo! Geo Technologieshttp://slideshare.net/vicchi
- 31. thanks for listening…Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/
- 32. … let’s startthe discussionIdleMindedLeeon Flickr : http://www.flickr.com/photos/leetorres/473422865/
- 33.
Editor's Notes
- #4 http://www.vicchi.org/2010/02/01/the-theory-of-stuff/ … the short version of the theory states that in order for a business to succeed you need three things, some Stuff, be it data, inventory or something else, some People, your audience and some Secret Sauce which allows you to connect the audience to the stuff in a bidirectional manner.
- #7 21% of phones are expected to have GPS by EOY 2009 …
- #10 … but what about the other 79% which don’t have GPS?
- #11 LBS and LBMS apps get all the publicity at the moment …
- #14 … but what about (older) location APIs, platforms, services and data?
- #15 “where’s my friends” doesn’t work as a (sole) business proposition …
- #17 … but FourSquare and Gowalla are creating geotagged local business listings from check ins …
- #19 … though some people may be taking it just a tad too far …
- #20 Tesco and Starbucks are the latest companies to launch location based apps to drive customers to their premises …
- #22 … but with the exception of some GPS based trials on London Buses, what’s needed to drive location based ads
- #24 … for a user, being able to be their own source of truth is imperative …
- #26 … but how can you reconcile this with the needs of your business, which may give a “bad user experience”
- #27 .
- #28 Where you are is far less important …
- #29 … than where you’ve been. It’s a fine line to walk between providing enhanced relevance via a user’s location and being accused of tracking them.