The music video portrays a negative view of inner city life in London through imagery like graffiti and scenes depicting homeless people, drunk young women, and aggressive teenage boys. It follows the artist as he walks through this environment, singing and playing guitar, with shots that contrast close-ups of him with long shots of the surrounding area. The video suggests the artist has a personal connection to this area, so the line "London is a Crime Scene" refers to it being emotionally difficult for him due to past experiences there. It also shows how quickly one's situation can change, as the artist goes from giving money to a homeless man to receiving money himself by the end.