This document discusses the target audience for a media product. The audience would be Tom and Hannah, who are indie/rock music enthusiasts in their late teens/early 20s. They enjoy attending live music gigs and festivals several times a year with their friends to listen to talented musicians. Music provides them escapism and a sense of individuality and community.

1. Media Evaluation
Question 4
Who would be the audience for your media product?

2. This is Tom, he is a Indie/Rock enthusiast and has been to
gigs and festivals all around the country. Watching and
listening to talented musicians from a young age has even
inspired him to start his own band.
He tries to attend at least 2 or 3 gigs a year and at least 1
festival. He travels to concerts with his friends and loves to
drink throughout the whole of the event. He tries to look after
himself as much as eh can with the latest clothes and looks
but as long as he Is having a good time with his friends and
with up with people on social networking sites then he is
happy.

3. This is Hannah. She is also a Indie/Rock music fan. She is
18 years old and is one member of my target audience I am
trying to attract. She is a sixth form student from the Wirral
and takes full advantage of the local music performances.
She does not play and musical instruments herself, however
she likes to travel to gigs and concerts with her friends and
drink at these events.
Music is seen by her and her friends as a source of
escapism and to set themselves from the world for brief
periods of time. She enjoys the individuality of the music and
her everyday dress sense clearly connotes that she fits in to
this category of music fans. Hannah and Tom and their

4. Things my target audience are
interested in