The document discusses audience feedback the author received for a music video titled "Love$ick". They conducted a focus group and asked additional people ages 18-25 for feedback. Popular opinions included praise for the cinematography, editing, narrative, and mis-en-scene fitting the genre. Areas for improvement included clearer lip-syncing in one shot and strengthening the narrative ending. Comparing feedback showed consistency in views across different audiences. The author learned about crafting an effective music video and received knowledge on better appealing to their target demographic for future projects.

1. Analysis Question 3 -
What have you learnt
from your audience
feedback?

2. How I have collected audience feedback
I have been pleased with the overall feedback from our Love$ick Music Video,
being predominantly positive with more comments about things that people
enjoyed rather than the criticism they could offer us. After creating the video
we did a focus group to gather a better understanding of what people liked
and didn’t like. I have asked a selection of people from within our target
audience range of 18-25 year old’s and C1 and C2 social demographic to see
how the video seemed to those we were hoping to appeal to. I also asked them
about my following ancillary tasks to get an idea of what had worked, and
what didn’t.
I have compared these answers to see what comes up most often and what the
audience members all agree on. This then gives me a better understanding of
what’s a general opinion amongst audience members and what would be likely
to come up again if I asked more people.

3. YouTube and Blog Comments
• We received some positive comments on the social media platform of YouTube
itself, with one commenter going in-depth about what they liked about our
production. It was interesting to see how it was received as if it were a real
piece of media by people within our focus group but that we don’t know well.
• Some other people who commented on the video gave some specific details of
what they thought worked well.

4. What appealed to you most about the video?
• I asked some more people from my target audience if they could provide me with a
more detailed evaluation of what they thought of the video. I can then compare
these answers to my focus group to get an idea of a wider range of people. Firstly I
asked my audience what they thought about the video overall and what parts
particularly drew their attention and appealed to them. I recorded this in a
interview style and provided voice recordings of the individuals reply's.
ZOE:
GEM: LOUIS:
SAM:

5. Popular Opinions
• The people I asked often agreed on the same parts and aspects of the video despite
being asked separately.
• The first person I questioned said they liked the
cinematography of the video, they thought it was well shot
and edited, commenting specifically on the use of titles.
• Another comment also said the editing and effects
used looked really professional.
• Another comment complimented the mixture between narrative and editing
techniques, saying to much variation on editing could have distracted from the story
line.
• Similarly another audience member said the narrative was interesting and made
you want to know the ending also the camera techniques helped to convey the
narrative and made it more interesting to watch as it was active and adventurous.

6. Focus Group Comparison
• My Focus Group audience also commented on similar things, mentioning the diversity of the editing
techniques, the drone shots and the camera angles as being their favourite parts of the video.
• EVIE: “I really liked all the different edits, like in the church that bit was really smooth and I also really liked all the locations, they were
really cool.”
• TASHI: “I really liked the mask titles at the start that come across the screen.”
• NEAVE: “I really liked the drone shots and the camera angles.”

7. Mis-en-scene
• I also asked my audience members if they thought the mis-en-scene of the
video fitted the style and genre well as it is something picked up by our focus
group and is very important to the finished music video.
• The other audience members I asked were shown pictures of the different locations
and the actors dressed in their costumes. The general agreement was the mis-en-
scene fit the video well and helped convey the genre without being too stereotypical,
for example the jumper worn by the main character isn’t that typical of a dance
genre music video therefore added some diversity.

8. Would could have been improved about
the video?
• I asked some audience members for honest feedback about what they think could
have been improved about the video and recorded their answers.
The first person I asked said there were points when the lip syncing could have been clearer for
example the crash zoom at end onto the main character. I completely agree with this point and it is
an area in the music video we were unhappy with. Sadly the drone we were using to take the shot
was running out of battery and we only had two attempts. Despite practising the lip syncing it still
wasn’t perfect and this was the best of the shots we managed to get. Unfortunately the drone was
being borrowed so we didn’t have another opportunity to re-do this particular shot.
The second comment thought the narrative weakened slightly towards the end and to them the
church scene wasn’t as clear as it could have been. If we made the video again we would perhaps
develop the narrative story and plan it in more depth to ensure it remained very clear throughout
and didn’t at any point trail of.
EVIE: NATASHA:

9. Would could have been improved about
the video?
• One of people I asked said they thought one of the characters worked really well in the
role but the other didn’t so well. They said the actor didn’t fit the type of person it was
meant to be so looked unconfident. I agree that having confident actors is important and
the main actor we were really pleased with. Unfortunately it is quite uncomfortable for
some people to act and dance in front of the camera and the other actor was less suited
for the role that the main. However I think he worked well to hide the fact he was less
confident and gave a good performance overall.
• Finally the last person I asked said they thought the car park scene could have been
intermixed with more some more story line. We tried to intermix the final scene with a
montage of the scenes from the rest of the video and we thought this rounded of the
ending well and gave the impression the actors were thinking back onto the days events.
However if we had had more running time to play with we could have included some
more narrative at the end.
GEM: OONA:

10. Focus Group Comparison
• EVIE: “I really liked all the locations but maybe there could be like one more to add a
bit more variety”
• TASHI: “I liked it when they were in the church but maybe there could have been more
people so its more like the last supper”
• We agree with the idea that some more locations would have helped add more variety.
An idea we had in the planning stage was a set of apartments, perhaps at the
beginning to depict them leaving their houses and their adventure starting. However
we agreed within our group that we preferred the idea of starting with drone shots n
the street and it appeared more visually pleasing and dramatic.
• We also wanted to have more people in the scene with the last supper to improve the
mis-en-scene however it presented a problem. We were unable to find enough people
willing to perform in the music video and it would have been hard with more people to
ensure their availability on every day of filming. Furthermore we didn’t want more
than three in the other scenes of the video and it might not have made sense to have
extra characters appear for just the one scene. Our original idea was to have three
actors however we were unable to find a willing third.

11. What this tells me
I am pleased the results from my focus group match comments on YouTube and answers
from the follow up questions. It suggests these are views that would be shared by a
majority and therefore make them more reliable. This is helpful as it gives me a clear
idea what worked and what didn’t if I ever wanted to create another video. These
comments have taught me about the process of producing and editing a music video and
how every single detail needs to be considered with a reason behind its use to be
effective, as well as to have an impact on how the audience receives the text. The effect
of the text on my audience, both negative and positive, was highly important. For
example a bad shot or miss timed edit can be very distracting for the audience when
watching a music video.
These comments have also shown me how hard it is to suit every individual within your
target audience as they will all have different preferences and their differentials in
personality and experience will cause them to infer the text differently. Getting feedback
from our actual target audience has showed me that we were able to appeal to a our
target audience through careful planning and research into audience preferences pat the
pre production. Receiving the constructive criticism has provided me with knowledge of
how I can tailor this even more in future projects to better appeal to them.

12. DIGIPAK
I gave some audience members copied of my advert and digipak (5
of each) and asked them to write on what they liked or disliked.
I’ve then copied all these results onto this digipak.
I like the
framing of this
shot.
This design looks very close to a
real media product
Choice of
outfits fits the
genre well
I like the
choice of
picture used
here
This character
looks a little out
of place in this
picture
Don’t like the
colour scheme
used
This looks like a real cover with the use of branding
Good
choice of
font
I like the
consistency of
the church
theme
I like the
simplicity

13. ANALYSIS
• Firstly the simplicity of the digipak was commented on, when creating the product I tried to maintain a simple
theme as this is both common of the genre and of the artists other products. It helps the important information
stand out and makes it more eye catching to an audience member. The style font was also complimented, again
tried to maintain a simple font that wouldn’t distract and it is also similar to the font Mura Masa associated his
products with.
• Another person said the pictures were well chosen especially the middle panel as it conveys the energetic youthful
vibe of the video. The pictures were carefully chosen after I completed my photo shoot as it although this would be
very important in attracting an audiences attention n when they are potentially buying the product if it were a real
media product. The Mis-en-scne of the outfits was also complimented as fitting the genre of the video well.
• Another comment said the back looks realistic with branding. When creating the product I researched lost of other
digipaks to gather an understanding of what looks realistic and what fits the genre well. On the back I included
copy right information found on the universal music website as well as the universal music group logo and the
barcode.
• Furthermore one comment said the colour scheme fits the style of the music well. I decided on the colour scheme as
I though it helped convey the urban youthful style of the video. Furthermore the deep red tied in with the jumper of
the main character therefore creates a unity. Another comment said something similar that the style maintained
throughout looked professional, including the church theme. Furthermore by having a theme of the church it links
the digipak into the video as this was one of the scene locations.
• The design of the CD was also complimented by an audience member as they thought it looked stylish and
professional. The colour scheme and font also sits the style of the digipak.

14. ADVERT
I like the
choice of font
and the
colour
scheme
I like the framing of
the title between the
two characters
Font here in front
of the wine isn’t
clear to read
These website
addresses and symbol
look very realistic and
help it look like a real
product

15. ANALYSIS
• One comment written about the advert was they liked the framing and symmetry of the
design. They said the title between the two characters was framed well and clear and easy
to read. The light colour grey on a dark back ground also helped with this.
• However the same person said they though the positioning of the release date was badly
chosen as the wine made part of it slightly unclear and less easy to read. I can see this view
as very valid as the dark win colour could distract from the text. I chose the positioning as I
wanted it to be centre so to be noticeable. I also liked the way the font lined up with the
table almost to appear as if it were sitting on it.
• The last comment made said the use of a bar code, website address and Mura Masa’s
symbol at the bottom looked professional and reflected a real media product. My research
into other adverts helped me design this as I wanted it to look as realistic as possible. I also
made them all the same grey colour so they would look professional and fit in with the
colour scheme of the advert.
• Finally an audience member who I showed both products said they liked how they were
easily recognisable as relating to each other. When creating the advert I decided to use the
same picture as I did for the digipak as a means of cross promotion as is common with real
media product. I also maintained the same colour theme and font for the same reason.