The document summarizes audience feedback from a survey about a music video. Key findings include: - The majority of respondents, who were mostly male and aged 11-20, rated the video 7/10 or higher. - Aspects like camerawork, locations, and style were well-received, but editing could be improved. - Mise-en-scene successfully captured the indie genre. - The video followed conventions of indie rock videos but could benefit from a narrative. - The feedback indicates the video will appeal to the target audience and possibly other groups.

1. QUESTION 3
AUDIENCE FEEDBACK FOR MUSIC VIDEO

2. The purpose of my audience feedback is to get an overall idea
of how my targeted audience and other audiences viewed my
music video and my ancillary products. This will enable me to
make further changes, adjustments and improvements to my
products and my video. By making further changes after
seeing the feedback, this will enable me to have more of an
advantage when tackling other videos, albums and adverts on
the market. Also, by gathering the views of my target
audience, this enable me to adjust the products to their needs,
meaning that they will become more appealing to my target
audience and maybe other audiences.
WHAT IS THE PURPOSE OF AUDIENCE FEEDBACK?

3. MUSIC VIDEO FEEDBACK

4. The first three questions enable me to
see what my audience and some other
audiences thought of my music video
by rating it out of 10. The responses
were 80% male and were also 80% 11-
20 years old, thus meaning that the
majority of my results are from my
targeted audience. The ratings show that
60% of the audience thought that the
music video was a 7/10, 20% thought it
was an 8/10 and 10% thought that it
was a 9/10. This feedback was
successful in regards to my music video
because the scores are relatively high
meaning that most of my audience liked
the video and it must have appealed to
them. Furthermore, judging from the
results, there is still room for
improvement in order to boost the
quality of my magazine so that my
audience will rate it a 10/10.
ANALYSIS: QUESTIONS 1-3

5. In the next question, I asked the audience
what they personally liked about the video
and the results varied. The most frequent
result was the quality of camerawork shown
in the video. People mentioned that this was
due to the amount of shots used in the video.
This is good because I decided to incorporate
a lot of shots meaning that the video will be
constantly cutting from shot to shot, thus
making it link to the speed of the song. The
other main result was the quality of mise en
scene used in the video. The audience
mentioned that they liked the locations used
because they linked to the genre of music,
therefore meaning that they were successful.
They also mentioned that the editing was
good and that they liked the bands style. This
portrays to me that generally the audience did
enjoy the video and like most of the
components in the video, therefore it must
have appealed to them.
ANALYSIS: QUESTION 4

6. On question 5 I wanted to see
whether the audience thought
that the camerawork was
effective in the music video so
that I could make changes if
necessary. The results from this
were very positive because they
all mentioned that the
camerawork was successful. This
conveys to me that this is a
strong area in my music video
and I don’t need to focus on
improving this as much as other
areas of the music video. They
mentioned that the reason for the
camerawork being successful
was down to the amount of shots
displayed, which further
emphasizes the earlier points.
ANALYSIS: QUESTION 5

7. In this question I wanted to know
what the views of the audience
were on the editing in the music
video. The results from this
question were split between good
feedback and satisfactory
feedback. This tells me that the
editing may have to be improved
a bit more in order to get more of
a positive response from the
audience and maybe make them
want to rate the video at a higher
standard. One response read that
‘it could have had more
techniques’. By implementing
more techniques into my music
video this should alter the
audiences view on the editing.
Some of these techniques could
include more fast paced editing to
ensure that the pace of the video
keeps up with the pace of the
song itself. This will also make
the video more professional and
synchronised.
ANALYSIS: QUESTION 6

8. The following question asked what the
audience thought of the mise en scene in the
music video. The results from this were also
very positive because they all mentioned
that the mise en scene was effective and
went on further to say that it was ‘indie’.
This conveys to me that the mise en scene
that I put into the video was a big success
because it portrayed the genre of the music
across to the audience. People mentioned
that they ‘liked the settings used’, however
they also said that the ‘clothing was
partially indie’ and ‘could have had slightly
more indie clothing’. This is most likely due
to the main band member wearing the
blazer and the other two members wearing
just hooded jumpers. However the reason
this was done was to represent the authority
of the main band member because in the
majority of band in this genre, the main
band member is always the lead man and
always stands out amongst the rest of the
band. Therefore, I did follow the
stereotypical culture of an indie rock band,
but maybe the clothing of the other two
band members could be altered slightly in
the future.
ANALYSIS: QUESTION 7

9. Questions 8 and 9 gathered the view of whether
the music video followed the stereotypical
conventions of an indie rock music video. The
feedback was very good because 100% of the
responses said that it did follow the stereotypical
conventions. The reasoning behind this was due to
the quality of camerawork, mise en scene and
editing. One response that stood out to me was the
one that reads, ‘I’m a little older than the target
audience and I would have liked to have seen a
narrative maybe but I still enjoyed it’. This
response conveys to me that my video can be a
success with other audience because they said that
they enjoyed the video. This means that the music
video could be more competitive in the market.
However, it does also mention that it may have
been a good idea to include a narrative. This
probably would improve the video more because
it would make it so that the audience were more
attracted to it and maybe other audience would be
too. On the other hand, in one of the music videos
in which I analysed- ‘Teddy Picker’- there wasn’t
a storyline and it was very similar to my video. It
also had the band performing and then a few cut-
away scenes of the band in everyday life.
ANALYSIS: QUESTION 8&9

10. In my final question I wanted to see
whether the individual thought that the
music video would be appealing to
other members of the target audience or
maybe even other audiences. The results
show that everyone thought that it
would be appealing to the target
audience, which is good because this
means that I have been successful in
creating the video around the needs of
my target audience. One response stated
that it might be more successful with
other audiences if the video had a
storyline which would maybe appeal to
other people. However, one response
stated that, ‘not only boys will like it!
Girls will too!’ and ‘I’m older than the
targeted age and I enjoyed it!’ These
two responses give me sufficient
evidence that not all, but some of other
audiences will be enticed by my music
video, meaning that my audience is of a
larger scale than I first thought.
ANALYSIS: QUESTION 10