Our target audience for the media product is late teens based on its 12A age rating, which suggests it contains some violence but not to an excessive degree. A questionnaire distributed to people showed the most interest and responses came from late teens. Other similar 12A rated media products and the film "Who Framed Roger Rabbit", which our product shares some similarities with in terms of murder mystery themes but is less appropriate for children, also seem oriented towards the same late teen audience.

1. Who would be the audience for your
media product?

2. We gave the media product an age certification of 12A, therefore
our target audience would primarily be late teens. This is due to the
content of the product as it doesn't contain a lot of violence and
graphic scenes to be targeted above this age group.
When we created a questionnaire, we handed it out for people to
complete. The results mostly came back from late teens which gave
us the idea for marketing our media product to that age group due
to the interest they gave in films.

3. The similar product ‘Who framed Roger Rabbit’ has an age rating of
PG, therefore it is likely that people of the same age group would have
watched this film. Even though this film is more open to who can watch
it, it has similar features to our media product in that there is a murder
victim and there are false accusations. However, we did not provide
the same age rating because this film contains child-like humour as
cartoons are used as well as humans which makes it more appropriate
for the younger ages whereas our media product focuses on the
murder.

4. Similarly to other media products with the same age rating, they don’t
contain large amounts of graphic and uncomfortable scenes and our
media product wouldn't be suitable for young children because of the brief
intolerable scenes that happen during the flashback.
Furthermore, the results from the questionnaire showed that crime/murder
mystery films were what people wanted to see, therefore we took this on
board and created a media product based around that genre that targeted
the late teen age group due to them being the most interested in them.