The document summarizes feedback received from the target audience of a horror film trailer and final products. It discusses conducting a questionnaire to understand perspectives of different gender and age groups. Responses to horror film mentions helped inspire the products. Allowing audiences to choose design elements showed their input. Feedback highlighted that the trailer told an easy to understand story through dramatic beginning, effective music and sound, and relationship of clips. Viewers also commented on lighting, acting, and how it built tension to make them want to watch the full film.