The document discusses choosing the film distribution company Hammer to distribute a new horror film. Hammer is a well-known UK film institution that has distributed over 150 films since 1934, many in the horror genre including "Woman in Black" and "The Curse of Frankenstein", which influenced the new film. Choosing Hammer allows access to their experience and large budget to fully realize the film without restrictions. As a large company, Hammer incorporates production, distribution and marketing through vertical integration, saving time and money. Their established fan base in the horror genre also provides early interest in the new film.

1. A M E L I A S C O T T
INSOMN?AQuestion three – what kind of media institutions
might distribute your media product and why?
Although there are many different distribution
companies for all different genres of film, we have
decided that the company Hammer is the most
likely to distribute our film. Hammer is one of the
most well known film institutions in the UK and
has produced over 150 feature films since 1934.
Hammer is very well known for a lot of films in the
horror genre such as ‘Woman In Black’ ‘Let me in’
and ‘The Curse of Frankenstein’. We were
influenced a lot by the film ‘Woman in black’ and
used some of the conventions from this film such as
the use of child actors, fear of the unknown and
lighting, so we feel confident that this distribution
company is the right one for our film.
We chose this company because they have
experience in distributing this specific genre of film
and therefore they can make sure our film reaches
its full potential. As Hammer is a big company they
would be able to give us a big budget meaning we
can make our film exactly how we want to without
being restricted. We wanted our film to be
distributed by a parent company because it helps
with the funding of our film.
Hammer is the parent company of Spitfire pictures,
an award winning Production Company and
Exclusive films international, a distribution
company. This is called vertical integration. This
means that all areas of production and distribution
are covered under this one company, saving time,
money and making the whole process easier.
Another reason we need a big budget for our film is
because we would like special effects and other
features that are very expensive and we would not be
able to do them without it.
Due to hammer owning a distribution company this
means that our film would also be marketed by the
same company, once again saving time, money and
effort. It would also have experience therefore
helping our film further. Due to hammer being a
well-known name in horror the film industry they
will already have a major fan base meaning that even
before it has been advertised there would be people
wanting to see films by them.
This company would also know exactly what the
best time to release the film is due to experience of
good release dates and knowing what other films are
coming out and when so that there is little or no
competition.