The document discusses the history of television advertising from 1955 to 1990. It notes that the first TV ad aired on September 22, 1955 and was 70 seconds long, advertising watches. Early ads were in black and white and longer than modern ads, often featuring known people using the advertised product. Throughout the decades profiled, ads evolved with new technologies and regulations while expanding to include more industries over time.

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Media Timeline for Main
Task

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The first Television Advert
 The first ever television advert was made on the 22nd
September 1955
 It was 70 seconds long
 It was made by AB-Pathe and it advertised watches.
 TV adverts were originally created to cover the cost of actually
making the Programme on television.

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Adverts at this time
 They were shown in Black and White
 They were much longer than adverts today
 The presenter of early adverts was often a known person and
would be shown using the product that they are advertising as
well as describing the reason as to why you should buy this
product.

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1950-1970
 In 1950, television adverts were dominated by food and soap
powder manufactures.
 In 1960 there was not a lot of car advertisements due to
agreements not to advertise between manufactures. This is
was the same with spirits.
 However in 1970, the car company Datsun broke the
agreement.
 In1965 there was a report sent to ban cigarette advertisements.
 In 1970 television advertisements were much more advanced
due to the increase in realist colours an pictures.

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1970-1990
 Towards the end of the 1970s, cooperate advertisement began
to appear.
 In the 1980 television advertisement began to change. This
was due to new outlets such as channel 4 and breakfast
television.
 In the late 1980s interactive adverts were introduced
 In 1993 the first adverts for undertakers was shown