IPC Media is the largest magazine publisher in the UK, publishing over 60 brands including 2/3 of women's magazines and 42% of men's magazines. They produce magazines for different audiences including men, mass market women, and upmarket women. Emap specializes in business-to-business magazines and targets niche audiences. Bauer produces magazines primarily for mass market women, such as reality, puzzle, and lifestyle magazines. The document discusses different magazine publishers and their target audiences to determine the best publisher to produce a new magazine idea with wide appeal.

1. Research into Magazine
Institutions/Companies

2. IPC Media
IPC Media is the leading publisher in They have three core
the UK. They publish over 60 iconic audiences, these include men, mass
media brands which include 2/3 of market women and upmarket women.
woman’s and 42% of men’s
magazines. The company was established in
1958. Their parent company is ‘Time
IPC produce magazines like Inc.’
‘NME’, ‘Marie
Claire’, ‘Look’, ‘Nuts’, ‘Volks World’
and ‘TV Times’. they produce are a
Magazines that
mixture of niche and mass market.
Some (for example NME and Marie
Claire) are mass market as they
appeal to a wider audience whereas
magazines like Volks World is a very
niche market that only capture the
attention of a certain group of people.

3. Emap
Emap (East Midland Allied Press) is a It’s a private company which was
British media company which established in 1947.
specialises in business to business
magazines. It has a few convergences like a radio
station and events.
They produce magazines like
‘’, ‘Smash Hits’ and ‘SPORT’.
Their magazines seem to be targeted
at a niche market. This is because
they are not well known magazines
and they are only to a specific
audience.

4. BAUER
BAUER produce magazines for
mostly mass market women. They
have reality and puzzle magazines
which usually appeal to a wide
audience.
They produce magazines like
‘Bella’, ‘Take a break’, ‘TV choice’ and
‘criss cross’
Having been established for 136
years they are one of Europe’s
leading media companies.
Producing 46 magazines in
Germany, shows that they are
probably bigger in countries other
than the UK.

5. Ownership of my magazine
The ideas I have for my magazine would need to have a wide audience to
sell to. This means that I would need a institution like IPC Media to
produce my magazine as it would appeal to the mass market. Having a
institution like IPC to produce my magazine would mean I could have a
big audience to sell to, meaning that I could potentially sell more copies
and get my message across quicker.