This document discusses the trailer for the movie Insidious and provides analysis of its key elements and techniques. It begins by explaining that a trailer is produced after filming is completed to make the public aware of the film and generate curiosity. It then analyzes specific aspects of the Insidious trailer, noting the use of contrasting light and dark colors and a misty effect to create an unsettling atmosphere. Sound is also highlighted as a crucial element, with dramatic sounds and silence both used to increase tension and scare the audience. Through these techniques, the trailer effectively captures the horror elements of the film without revealing too much of the plot.

1. Insidious trailer analysis

2. promote a product through different media platforms:
Television
Radio
Print
Online
What is a marketing campaign?

3. Establish a goal
Know your audience
Clearly state your Unique Selling Proposition (USP)
Choose your outlets – Facebook,Twitter, andYouTube
Lose no leads
Follow Up – automated, yet personalized, email or strategic ad
Final Thoughts (final tweaks)
Major elements

4. • Social media
• Radio
• Posters – buses/bus
stops
• TV
• Word of mouth
• Vlogs/blogs

5. Sounds
Pictures
Famous actors
Good ratings
Good directors
Different concepts
Genre
What attracts you?

6. Thrill – seekers
Young adults
People who like new concepts
Target audience

7. A trailer is mainly produced when the filming has finished and the editing
has just begun. the importance of a trailer is that they are considered to be
film advertisements which is normally released months before a certain film
will be released. Likewise, another important factor about a movie trailer
would be that they are made in order to make the public be aware of what
they should expect from the film and make them curious to see it.
when is a trailer produced and why is it
important?

9. There where many marketing techniques that can applied when the movie
sinister(2012) was released. From the movie trailer to poster, advertisements
on social media and on buses and also there where chances to win
merchandises as well;
Sinister (Momentum Pictures) is out at UK cinemas on Friday, October 5,
2012.
Win Sinister merchandise
To celebrate the release of chilling horror movie Sinister in cinemas on
Friday, October 5, 2012, IndieLondon is offering readers the chance to win
merchandise from the film. One overall winner will receive an exclusive,
limited edition Sinister bag and a quad poster. A runner-up will also receive a
poster. Simply answer the following question…
Q. Who wrote the screenplay for Sinister (Clue, the answer is in our photo
gallery)?
marketing techniques used

10. https://www.youtube.com/watch?v=fChx_YZUAR0
trailer

11. This was the taken from the trailer of the movie
showing the title of the film. The first thing that grabs
the audiences attention is the people hanging in the
background upside down, giving it the sinister feel.
likewise the colour choices that where used was
contrasting the light and dark with also the misty
effect to it, highlighting the haunted and horror feel
to the audience

14. looking at the trailer, its clear to see the effectiveness of the sound used in
the background of trailer as its a key element in the scare factor.Through
the use of Dramatic sound effect the right time and the importance of
silence when something is about to jump out, all helps to establish the
perfect horror trailer as it captivates the audience to watch the movie if they
are interested in movies that make you jump. Likewise, through the fast
moving shots, it helps to give the best scary parts of the trailer without
revealing as much of the movie,