The document discusses the distribution of a media product and how it might differ depending on the media institution. The media product was loosely based on the TV show Pretty Little Liars and the student chose Warner Brothers as the distributing institution because it produced that show. If an independent company like Warp Films was chosen instead, the film would have had a more unique storyline and smaller budget. Using Warner Brothers would have provided a much larger budget, allowing for better special effects and filming in a studio rather than on location with makeup effects for things like stab wounds.