Newspaper Questionnaire Results

1. Questionnaire Results and
Evaluation

2. Male or Female?
Male
Female
When gathering feedback for
our questionnaire, we were
very conscious that we wanted
the most even split possible of
males and females in order to
get a variety of answers. With
21 males and 19 females
answering, it gave us a nearly
even split of data and
therefore can use this in order
to make our own work aimed
at both genders by imitating
the local newspapers existing.

3. What is your age?
0 5 10 15
12y-15
16-20
21-25
26-30
31-35
36-40
41-50
51+
By gathering this information,
we have an idea of who the
audience is and from the next
question ’how often do you
read your local newspaper’ we
have a more narrow target
audience which gives us an
idea of what to include:
possible stories, lexical choice
and appealing headlines.
Never 2
Rarely 5
Once a month 7
Once or Twice a week 11
Everyday 15
How often do you read your local newspaper?
This question helps us argue the
validity of our results as the
information given will only be
helpful if the participants are
knowledgeable on the topic area
and often read the newspaper, as it
gives us a more accurate idea of
what we should include and what is
successful and appealing to
audiences.

4. How interesting do you find the
following on your local newspaper?
Text/information:
Images:
Titles:
Adverts:
As we could not put up
the results for all 40
responses, we did an
average rating of each
feature. Upon reflection
of this question, we have
decided that it is very
vague (it would depend
on the image and
whether it was suitable
to the story etc.);
therefore, we decided
although these results
are a starting guideline, a
further, more specific,
questionnaire.

5. What are you most likely to read in the
local newspaper?
Tragedies
Local Achievements
Business
Education
Enviroment
Crime and Punishment
Health
Politics
Services Adverts
We asked this question in order to try and gain an understanding of the most
liked stories within a newspaper and what it is that readers are interested in;
this will help us decide on our topic area and also our style of writing when
creating our own media piece.

6. What are you least likely to read in
your local newspaper?
Tragedies
Local Accomplishments
Business
Education
Enviroment
Crime and punishment
Health
Politics
Services Adverts
Other
Similarly to the previous question, we asked so we know which stories to avoid writing
about when creating our own newspaper in order to make the story enjoyable to read.

7. What do you think is the most
important feature of a newspaper?
0 5 10 15 20
Headline
Images
Interesting Story
Adverts
Colour
Other
When we asked this question, the intention was to discover what readers find most
important and captivating when reading. Evidently from the results, the text itself is
much more important than the presentation of the text. Furthermore, a captivating
headline is also clearly important to the reader.

8. Do you think that images are a
necessity to a newspaper?
Yes 34
No 5
I don’t know 1
From this we have discovered that readers find images extremely important to a
newspaper; our assumption is that this is to avoid large chunks of text and to break up
the story as well as giving further insight into the topic.

9. What kind of language do you think is
suitable for a newspaper?
0
5
10
15
20
25
Simplistic Sophisticated Formal Informal Other
This question gave us an idea of what kind of people read the local newspaper as
well as giving us an indication of how our own work should be structured and
worded. From our results, we have decided that it should mostly be formal and
sophisticated; however, may vary depending on the story.

10. How do you think it should be set out?
Simplistic and Easy to
read
Complex with large
blocks of text
Lots of images with
short parahraphs of text
Other
Despite our previous results, we decided that the presentation of the
newspaper is vital to the appeal it holds for the reader. We found that readers
want the writing and lay out to be easy to read and simple so that its easily
accessible to a wider audience.