The document discusses identifying the target audience for a media product. It notes that the target audience depends on factors like the genre and elements of the specific film. For the psychological thriller film "Obsession", the target audience is identified as teenage girls age 15-20 because the main character is a young girl and the psychological elements are expected to appeal more to female audiences than male audiences. Additionally, the target audience includes those who enjoy similar psychological thriller films like Se7en and The Orphan.