The target audience for the media product is young adults and older teenagers aged 15+. It was given a 15+ rating as there is no strong violent or shocking content. Both male and female audiences from all backgrounds are intended to find it appealing. To attract this audience, the film includes both male and female lead characters and uses shot reverse shot techniques that help the audience feel included in the storyline. Reference was also made to the film The Blair Witch Project, which targeted a similar audience and used multiple lead characters of both genders.

1. Question 4 + 5
Who would be the audience for our media product?
How did we attract and address our audience?
After planning and conducting our target audience survey, we targeted our film at young
adults and older teenagers, and gave our film a certificate rating of 15+. As our film doesn’t
have a strong content there is no violence or footage that may be shocking therefore we
aimed the film at a target audience of 15+ opposed to 18+. Taking into consideration that
both genders and mixed races will be viewing the product we have created our film so that it
appeals to all.
Although our film can be viewed by both genders, as both the main and leading character is
female the film may be more appealing to a female audience. However we haven’t specified
that it only for females, and we have included a male character leaving the film to be watched
by both genders.
After looking at other similar media products that are based around the same genre as our
film, we were able to gage how they appeal to the target audience they are aimed at. After
looking at the Blair Witch Project which is aimed at the same target audience as our product
and has the same certificate rating, we had a better understanding of what to produce. In the
Blair Witch Project they had included both male and female characters therefore they would
appeal to both genders like our film.
When filming the staffroom scene and the couple arguing we used a shot reverse shot
incorporating the 180 degree rule. Using this shot allowed the audience feel and think what
the character was, as the audience was put in their position. This attracts the audience as it
makes them feel included in the action and the plot of the storyline.
Although there is a large amount of secrecy included in the opening scenes the audience is
able to witness what the unknown ‘killer’ antagonist is thinking and what she can see. This
creates tension between the audience and the film as the audience have a clear idea of what
may happen but the victim doesn’t.