The document discusses how the magazine attracts and addresses its target folk punk audience. Key features included a masthead with a traditional black and white font matching audience expectations, photographs showing people practicing music matching the reader profile, and green colors associated with folk genres. The layout mimics typical music magazine layouts with a professional appearance. The price is also kept low to attract readers. Songwriting tips and advertising an outdoor folk festival address the audience's interests in community and songwriting. Overall, the magazine aims to attract and engage its target audience by meeting design expectations and addressing interests outlined in the reader profile.
2. • There are different features of my magazine I
used to attract my audience.
3. Masthead
• My masthead is attractive to the target audience because it is
similar to this title below. Basing it around this, allowed me to
follow a certain colour scheme as such and so people can
relate folk punk as a black and white and a traditional looking
font. This is the style what my audience is expecting and so to
match their expectations, I believe attracts them to my
magazine.
4. Photograph(s)
• My photographs I took attracted my target
audience to the magazine because some of
my pictures show people sat and practising
music. My reader profile says ‘to sitting and
writing music’ and this particular image
matches this exact quote, with the lad
practising music.
5. Colours
• The colours in my masthead match the colour scheme of
other folk punk magazines as shown above in the ‘masthead’
bullet point. My magazine also has green colours on it
matching the connotations we have for the folk genre. This
addresses the audience who expect to see this in folk
magazines, and through meeting their expectations, I am
more likely to attract consumers for my magazine.
6. Layout
• My layout matches what you would expect from a
music magazine. For example, title in the top left of
the page, main image in the foreground towards the
left, quote on the left, clear name of the artist… See
the similarities below:
7. Layout
• Through having a layout that people expect
from music magazines, it makes my magazine
look more professional to the customer, as
because it meets their expectations, it appeals
to them, because the layout can make the
magazine look tidier and this is important for
making sales because the appearance is what
draws the consumer in. I effectively do this by
following the layout that is expected in all
music magazines.
9. Price
• The price attracts the audience because it is
cheap compared to other music magazines for
example, from newsstand you can buy ‘music
week’ magazine for £6.91.
10. Other attractive features
• From my video interviews, one of the people I
interviewed said that they sit at home and
write songs and so I decided that it was a
good idea to have a song writing feature of my
magazine, where individuals could get help
from professionals on how to write songs.
11. How did I address my audience?
• An example of how I addressed my audience
through my magazine was how in my reader
profile it says how my reader has a sense of
community life and has an outdoor lifestyle.
This was addressed in my magazine through
my advertisement of the Cambridge folk
festival, an outdoor festival targeted at the
folk community.
12. How did I address my audience?
• This addresses both points stated in my reader
profile because my reader at the festival are
outside and are getting the opportunity to
socialise with other folk fans, therefore by the
use of advertising, this addresses 2 key points
of my reader profile.
