The magazine will be titled "Folk Punk" and published once a month. It will cost £2.50 per issue and focus on the folk punk genre, which is currently rising in popularity. The target reader is Luke, a 17-year-old music lover interested in a variety of music and outdoor activities. Each issue will feature a prominent folk punk band through articles and photos presented in a story-like format.

1. PLANNING

2. TITLE
• ‘Folk Punk’
• The magazine needs will have a sharp focus, in
order to have a sharp focus it will be titled after
the genre so then people know exactly what to
expect.

3. FREQUENCY OF PUBLISHING
• Once a month, based on the fact that 28% of
people were willing to buy a music magazine
which is considerable amount percentage and so
a realistic frequency. Too frequently wasn’t
desirable.

4. COVER PRICE
• The results show that the magazine could be
flexible on price, with many people willing to pay
over £2. However, the magazine will be sold at
£2.50 because a 30% majority were only willing to
pay up to £2 and so the magazine could increase in
price by 50p to try and push the customer a little
bit, but not too much where they will find it too
expensive. The price could possibly rise up over £2
because of the fact that so many people would have
paid over it. If the magazine was popular then that
is when the price would rise.

5. GENRE
• Folk Punk, based on the fact that it is a niche
market and is on the rise at the moment with
such bands as Mumford and Sons and the
Dropkick Murphy’s. I also have someone who I
can interview who played in a band that played
this genre. Moreover, there is personal
knowledge in the folk and punk genres.

6. READER PROFILE
• Luke, 17, is a music lover that has a wide range of
hobbies and interests. From going out with friends,
to sitting and writing music, he has a very outdoor
and productive lifestyle. He has a positive view of
the music industry. My reader has a negative view
on politics and is looking for a change to society.
Luke likes the traditional things about Britain such
as English breakfast and the British accent. He likes
to have a sense of a community life, being very
sociable in his actions. Luke has a positive outlook
on life and is an overall optimistic person.

7. READER PROFILE
• Key facts:
• 94.4% were from 15-25.
• 55% female, 45% male.
• ABC1 category.

8. EXAMPLES OF TYPICAL IMAGES,
ARTICLES, FEATURES, REGULARS
• Every month, there will be a features section in
the middle dedicating a few pages to the main
band featured in this month’s edition. The
feature band will have to be a more well-known
band to the genre, because the feature is what is
going to attract people to the magazine and
what the reader is going to want to know about.
There will be few regulars in the magazine as
well.

9. EXAMPLES OF TYPICAL IMAGES,
ARTICLES, FEATURES, REGULARS
• For example, there will be a music advice section
which will give the reader top tips about how to
succeed in the industry. Another, is that there will
be a day in the life section, where a band member
or a solo artist will do a diary of what they do on a
certain day and this person will change every
month, depending on who we have. There will also
have an editor’s section where he will discuss a
different musical topic every month. The interviews
in the articles will be written in a story form, where
the story tells the interview within it. That way the
audience can have a more sophisticated read.

10. EXAMPLES OF ARTICLES
• Examples of articles might include in my
magazine could be articles about:
• The Dropkick Murphy’s, The Pogues, The Men
They Couldn’t Hang, The Whisky Priests, etc.
• Alternatively about Cambridge Folk Festival,
Galtres Festival, Rebellion Festival, etc.

11. EXAMPLE OF A STYLESHEET

12. EXAMPLE OF A COPY
In January 1987 The Whisky Priests appeared on one of the very last editions of
the now legendary music programme 'The Tube'. Later that year their debut
single 'The Colliery' was released.
The band's first serious line-up recorded two 12" EP's in 1988, independently
released on Gary & Glenn's own newly-formed Whippet Records label, serving a
hard-touring apprenticeship which took them all over the UK. This was the
foundation for the bands future success.
"They deserve to be heard by millions." B-Side, USA.
The highly rated band created a strong fan base across Europe, who would
follow them around for a 19 year career. The Whisky Priests have earned their
reputation on their ability to write lyrics for all to relate to, and with their ability
to produce a fantastic live show, their legacy still lives on today.
"Live the band is in great form: energetic, full of atmosphere and inspired." Oor
Pop Encyclopedia, the Netherlands.
Rumours are that The Whisky Priests could reform for one final tour but only
time will tell.

13. EXAMPLES OF A DUMMY

14. EXAMPLES OF A FLATPLAN

15. EXAMPLES OF A FLATPLAN

16. CHARACTERS IN THE MAGAZINE
On the front cover of the magazine it will have a
picture of Glenn Miller from the Whisky Priests.
Then on the contents page it will have small
pictures of some students from college who will
pose as musicians in upcoming bands.
Then on the double page spread it will have a
picture of Glenn Miller again.

17. COSTUMES IN THE MAGAZINE
The actors will all be dressed in their casual every
day clothes, as the magazine aims to appeal to the
every day average person and so the characters will
reflect a normal lifestyle that they lead outside of
the music world.

18. PROPS IN THE MAGAZINE
The props in the magazine will reflect the target
audience, so for example, there will be images of
iconic British things and of outdoor things. As well as
these will be things that will subconsciously attract my
target audience to the magazine.
Other props will be musical instruments so for
example Glenn will have his accordion because the
magazine will also want to be heavily musical related
because this is what my magazine is and so it has to
reflect that through the props and the imagery.

19. LOCATIONS IN THE MAGAZINE
For the front cover picture there will be a picture of Glenn
Miller in a musical environment, perhaps with instruments
around him as if he is playing at that very moment. So a
musical room might be an option.
For the other actors in the contents page, they will be in a
location that will fit their everyday lifestyle. So, someone
might be sat on a bench in a park and another in a library-
somewhere which is a natural place for someone to be.
For the double page spread, the main picture will also be in
a natural location because it matches the clean and natural
feel of the magazine.

20. SETS IN THE MAGAZINE
The magazine will not have any sets in the
magazine because if we create a set, it will go
against the natural feel which the magazine
portrays. Moreover, it is likely it is possible for it all
to be shot in location and the only way it wouldn’t
be shot on location is if a location is not available.

21. LIGHTING IN THE MAGAZINE
I want my lighting to be natural lighting. Although,
I want the pictures to be more dark than light
because a light picture would contrast too much
with the dark colours of my magazine.

22. MISSION STATEMENT
The lighting will be natural lighting. Although, the
pictures will be more dark than light, because a
light picture would contrast too much with the
dark colours of the magazine.