The document outlines Jelani Hines-Rogers' pitch for a new hip-hop music magazine. Some key details include: - The genre focus will be hip-hop since Jelani has a lifelong interest and knowledge of hip-hop music and culture. - The monthly price point of $3.99 was chosen to be $1 less than competitors The Source and XXL magazines. - The target audience is 15-21 year olds, primarily African American students who are active on social media and interested in fashion, education, sports and music. - Unique features will include an exclusive interview, concert calendar of upcoming shows, and interpretations of song lyrics to provide context.