Carol Vernallis developed a theory of music video editing based on four key concepts: narrative and mise-en-scene, editing, camera movement, and diegesis. Her theory suggests that the video is a visual response to the narrative conveyed by the song's lyrics. She also notes that editing techniques can change the structure of music videos, and establishing shots and camera movements that follow the lyrics are conventions of music video filming. Diegesis, or the sounds within the world of the video, is an important part of constructing the music video experience.

1. Carol Vernallis

2. Carol Vernallis is most well known for her theory for
music editing. Her theory is based around 4 key
concepts of which are;
- Narrative and mise en scene
- Editing
- Camera movement
- Diegesis

3. Narrative and Mise en Scene
Carol Vernallis particularly developed her theory that suggests the video is
a visual response to the narrative. Whatever is happening on the screen
reflects the choice of the lyrics that the artist is singing, however she then
continues to say how the narrative may not always be completed.
The video will have something driving it forward but this may not
necessarily be the narrative, it could be the music itself.
If the video is left uncompleted and can lead to many questions, so the
narrative is what brings it back into place and maintains continuity.
The mise en scene is also another element of the video that is important,
and consists of location, costume, makeup, class, gender and several other
things.

4. Editing
She states that a convention of music editing is that it can change the
formations and structure of music videos. The editing may be in the
foreground, and become visible and not hidden within the continuity
editing. Example of different kinds of editing are;
-Jump cuts
-Breaks of the 30 degree rule
-Cutting in time with the lyrics
-Extreme changes in the pace
-Juxtaposed frames
-Graphic matches

5. Camera Movement
She states that establishing shots are one of the key points of the
camera movement conventions of a music video, and are frequently
used throughout a music video. The style of framing of the video
again is quite distinctive and may move in time with the lyrics.
Extreme shots are also a master of a shot type that can be used.
There are many different types of camera shots and angles that could
be used throughout thee video, and are common too.

6. Diegesis
In media terms the diegesis is evidently the most important part of the
music video, there is obviously going to be sound throughout the whole
video.
There is non-diegetic sounds and diegetic sounds.