The document outlines a learning objective to understand primary research and define different ways of collecting it. It then discusses types of primary research like questionnaires, focus groups, and using social networking sites. The document provides an example questionnaire for a horror film with 10 questions about preferences, scares, and effective elements. It asks for the participant's name, age, and gender before the questionnaire.

1. Horror questionnaire by James Linton<br />Learning objective: To understand what Primary research means, and to define three different ways of collecting it.<br />Learning Objective: To choose one type of primary research, and to create a set of 5-10 questions that will be asked to a control group next lesson.<br />We had to talk about what primary research was and this is research that has not been carried out before. <br />The differences between qualitative and quantitative research is that qualitative research is qualities and writing and quantitative is fixed answers, where you tick boxes and choose numbers. <br />Primary research is the act of collecting original data. This means that the research has to be original and not done before.<br />Types of primary research: questionnaires and this is a way of collecting written date using qualititative and quantitative data. Focus grous is when a group of people are asked questions and their answers are recorded. Social networking sites, questions can be created online for people to answer some examples as creating quizzes, status updates and polls.<br />What is the best to use out of qualitative or quantitative data?<br />Quantative has numbers and a fixed answer, such as checking boxes. This research can be seen as positive as it is quicker to answer and the results are easier to display. A negative is that the answer that has been collected is an average and it does not represent the whole population and not everybody would agree with the answers given.<br />Qualitative questions has written answers and open questions. This research can be seen as positive, as detailed answers with lots of information can be given, however this type of research takes a long time to collate and everybody is going to have a different opinion.<br />Our next task was to plan a questionnaire with five questions, which we had to ask to different people in our school, as they would be acting as a focus group.<br />Name:<br />Age:<br />Gender:<br />1.What is your favourite genre of horror?<br />A) Psyche- a film where the killer has a mental disorder, e.g the Saw films<br />B) Demonic- a film where the killer is possessed by a demon or a ghost e.g The exorcist<br />C) Armageddon-a film about the end of the world, a zombie film. E.g 28 days later<br />D) Hybrid films- a mixture of two different genres, e.g horror and comedy, E.g Shaun of the Dead<br />2.What do you think is most effective in the opening of a horror film?<br />A) The Theme Tune<br />B) How the credits enter<br />C) Imagery<br />D) The titles<br />3. What type of villain do you prefer to see the most? <br />A) An invisible one e.g a ghost<br />B) A serial killer<br />C) A killer possessed by a demon. <br />D) A child killer<br />4. What do you think is the most effective in a horror film?<br />A) The characters<br />B) The narrative<br />C) The atmosphere<br />D) The location<br />5. Who do you think is the best character in a horror film?<br />A) The villain<br />B) The hero<br />C) The victim<br />D) The sidekick<br />6. What do you think is the best location in a horror film?<br />A) A haunted house<br />B) A forest<br />C) A hospital<br />D) An empty town<br />7. Do you like to see cliff-hangers in horror films?<br />A) Yes<br />B) No<br />C) Meh they’re alright<br />D) Don’t care<br />8. Which victim do you think should be the first to die?<br />A child<br />Friend to a hero<br />Relative to the hero<br />An unknown victim<br />9. Which camera shots do you think are the most effective in a horror?<br />Low angle shots-shots that look upwards at a person (usually the killer) to make them look powerful<br />High angle shots-shots that look downwards at a person (usually the victim) to make them look weak.<br />Close ups-shots of just a person’s face to display emotion<br />Tracking shots- shots that follow the action along, usually used within a chase scene<br />10. What scares you the most?<br />Lots of blood, guts and gore<br />Fears<br />Abandonment<br />Feeling out of control and powerless<br />Answers to questionnaire<br />What is your favourite genre of horror?<br />Psyche (5)<br />Demonic (2)<br /> Armageddon (1)<br />Hybrid (2)<br />