The document discusses feedback received from the audience of the film "Mummy Dearest". Research was conducted including questionnaires to understand the target audience, which was identified as people aged 15 and over who enjoyed supernatural horror genres like mystery and thriller. Feedback indicated director James Wan was well-regarded for his style in memorable supernatural horror films. It was also learned that 75% of the audience gets film information from social media and 50% from television advertisements. Music is important for creating suspense and tension, as evidenced by films like "The Shinning", so conventional unsettling sounds were used in the trailer.

1. Question Three
What have you learned from your
audience feedback?

2. During the research and planning stages of Mummy Dearest, this is
evidence of our research and planning ideas we discussed as a group in
order to satisfy our audience. We then planned out what our target
audience are/ was and we narrowed down all the details so that we
know who we want to aim for and why. This helped in the construction
of our trailer as it allowed us to know what to add to attract our target
audience. In order to gain a wider understanding of our target audience
we looked into their age, what they could possible like and what they
do during their spare time. This was a subjective piece of information
as it was based on our own opinion and judgement. To help us we
conduction primary researches such as, audience feedback to gain an
objective point of view towards Supernatural Horror.

3. • In the process of making ‘Mummy Dearest’ we conducted our own
research through the use of questionnaires such as Survey Monkey. We
used social media (Whatsapp, Snapchat and Facebook) as a platform to
promote our questionnaire.
• Our target audience was people aged 15 and over would be more
appealing to them as they are more desensitised to our chosen genre
Supernatural Horror whereas a violent and graphic scenes shown to a 12
year-old would be uncomfortable and unsettling. Those that were
interested in Supernatural Horror were interested in sub genres such as,
Mystery and Thriller.

4. James Wan is a famous Director known for his work in ‘Insidious’ and ‘The
Conjuring.’ From our research we noticed he was very well noted by a vast
majority of our audience. They believed he used a certain style/element in
creating a memorable Supernatural Horror film that conformed to the
conventions seen in an horror film. Zilfmann had a theory called the
‘Excitation Transfer.’ This is when a person’s heart rate, blood pressure and
respiration increases after viewing a frightening film. This can be done
through the use of jump scares, fast pass editing, distort music and other
conventions of a Horror film.

5. Facebook, YouTube, Intsagram are all social media platforms that
production company uses in promoting an upcoming film. We
found out that 75% of our audience gain their information from
social media as it is what they are able to access for free. This links
back to the idea of Web 2.0 where the consumers are now being
able to control what they consume and how they consume it. Social
media was able to give an insight of the film, the director, and
actors. 50% of our audience said they also get their information
through TV advertisement. This gave us an insight of how our
audience gather information on upcoming films.

6. Music plays an important part in
creating the suspense and
tension within a Supernatural
Horror film. I have looked into
films such as ‘The Shinning’ by
Stanley Kubrick and he uses
sound as a way to create
suspense where there is no
action actually taking place but
the music builds and
uncomfortable atmosphere as
we wait for something
unaccepted to happen. When
gathering information from our
survey, we realised how
important music is within our
genre. So for our trailer we used
conventional sounds that can
provoke unsettling emotions.