This is the Analysis and Evaluation of 5 DPS's.

1. Analysing DPS’
Alternative Music Magazine
Secondary Research

2. This is in a larger font than the body copy and also has some
different coloured letters in it to attract the reader. This gives
The header has a much larger font than the
the consumer a small amount of information that will be in
rest of the text on the page and is in the top
the content of this magazine acting as a way to attract them
centre part of the page showing that this is
to read the rest of the article. Hanging the main text/title.
Header
Indent
Main Image
The image takes up Drops Capital
one whole page. If the
consumer or target This is the smaller of the
audience is flicking two drops caps and
through the magazine shows the beginning of
this would instantly the rest of the body copy
become noticeable as as the other paragraphs
it is a bold and bright may act as an
image and it is of a introduction into the
unique artist which article.
attracts the audience
as this is the kind of Body Copy
artists they are
interested in. On the The way NME address
FC of this magazine the audience is quite
(NME) there was informal as they
another photo of the occasionally use taboo
artist acting as an and incorrect
anchorage to this grammar. This attracts
article. This shows that the audience as they
most DPS’ are the can relate to this
Drops Capital
main content within
This is a conventional thing Callout language and it also
the magazine. This attracts the target audience as they usually use can be quite humorous
that most magazines do to and interesting quote from the article to pull in the sometimes.
show the beginning of the reader. This is in a bigger font than the body copy text,
article. therefore, it stands out. The quotation marks also in a
different bright colour drawing your eye to that area.

3. This is in a larger font and a lower case capital. This
shows that the article is informal as it doesn't
follow the conventions of normal magazine where Hanging Indent
they are in a bold font with capital letters.
Header This tells the audience
what the article is about
and aim to attract the in a
couple of sentences.
Main
By-Line
Image
This shows the name of the
The main image stands out person who wrote the
alot and goes past the article.
gutter and follows on to
the next page, this
connects the two pages
together nicely. Body Copy
The body copy is in quite a
small font and is laid out
neatly in columns. They
address their audience
with quite an informal ton
using taboo “FUCK YOU I
(heart) TIN MACHINE”. The
audience can find this quite
comical and relatable as
Drops Capital the magazine doesn't use
This is in a fancy font and in the same size as the header. This shows the too many complex or
consumer clearly where the article begins. formal language.

4. I like hw they have uses a call out for
the header. You can tell that it is the This gives the consumer more to look at
header because it is the largest font Header/Callout and acts as a anchorage to the callout
and is bold. It makes it more below. Graphic Image
interesting as it entices the consumer
to find out what he is talking about.
Hanging Indent
The font isn't that much Callout
bigger than the body copy,
The image acts
however, it stretches
as an
across the whole of the
anchorage for
page and it is also slanted
this quote and
making it more eye
also stands out
catching to the consumer.
on the page
because it is
bold and one
of the only
texts on the
page. The
quotation is
Drops Capital quite informal.
This magazine
These are both bright addresses its
and bold making it very audience with
The main image stretches across the whole double
clear to the consumer an informal
page spread and is quite unconventional as the
where the article begins.
image of Liam Gallagher is to the right of the gutter
Main Image tone.
when it is usually to the left. I do not like how some
of his body is in the gutter as it distorts the image.

5. The main image is very colourful compared to the rest of
Main Image the images and stands out because the article uses quite
plain colours and then the main image uses bloc and
bright colours.
Body Copy
Hanging The font is very small
and there is a lot of it.
Indent Personally, I don't think
This is in a clear bold that my target audience
font which is larger would like this as it
than the body copy. looks like there is a lot
It also has bold to read and the article
colours to make the isn't very colourful. It
highlighted thing has quite a formal
more eye catching layout and tone.
encouraging the
consumer to read it
and then be This is very noticeable on the double
interested in reading page spread as it is the only black Callout
the rest of the and bold text on the DPS. The
article. callouts are usually interesting and
tries to encourage to consumer to
read the main text.

6. This catches the eye of the consumer as it
Drops Capital is unconventionally huge and covers
almost half of the page. This gives the
article a unique/alternative look making
the article stand out from the rest.
Main Image
The main image is very
dark and uses low
lighting to create
shadows which makes
the picture come cross
as being bold making it
stand out from the DPS.
It is also of a well
known star which
immediately will entice Body Copy
the consumer as they
would most likely be a It addresses its audience
fan if they enjoy with a formal tone. The
alternative music. layout is very neat
although has a slight
unique look due the huge
drops cap.
Hanging Indent
The hanging indent is in a large paragraph which is unconventional as they are usually only
a couple of line. However, it gives more information away encouraging the reader to keep
reading on. The larger font makes it more eye catching compared to the body copy.

7. Evaluation
From the DPS analysis I have learnt that at least one side
of the DPS is taken up with an image. They also use a lot
of callouts as this attracts the audience and gives pieces
of the article away enticing the reader to find out more.
They usually have bold drop caps and interesting font
choices to give the article a unique/alternative look. From
this I have learnt that the DPS’s with images covering the
whole of the DPS are the most attractive and I like the
extra large drops cap and the callouts for headers as
these all attract the target audience to read the article.