1. 3. What have you
learned from your
audience feedback?

2. The audience feedback that I collected has made a significant
contribution to the finalised music video, advert and digipak. From
continuously using audience feedback throughout my work I have been able
to produce something most suited to my target audience and something I
know that they will like (target audience = 16-25yr olds). This has made
me confident with the work that I have produced is well suited to my
target audience.
I have made many tweaks and changes to my work
because of the feedback that I have received back.
For example, I experimented with my music video and
changed scenes to black and white to connote the
feeling of being confined and sadness as teenagers
feel that they do not have complete freedom in their
own communities. I wasn‟t sure if this was effective,
therefore, I turned to my audience and decided to
ask them if they preferred the black and white
scenes compared to the original which only consisted
of coloured scenes. One girl, Sian, who features in
the film said, “I prefer the black and white scenes
in the music video because it keeps t more
interesting and it does actually make you understand
more how they feel”. As a result, I decided to
change to using black and white scenes.

3. I also changed the title sequence in my music video due to
feedback. I had two finalised videos where I couldn‟t decide which
title sequence was better (see the videos below). Again, I turned
to my audience and asked for their opinion. Surprisingly they went
for video 2. I assumed that they would go for video 1. One
feedback quoted, “The second video (Video 2) looked more
professional whereas the first video looks a bit naive and messy”.VIDEO 1
VIDEO 2
CLICK VIDEO (black box)
TO PREVIEW
Mid-way through my coursework I was told that I had to change the Band name and
song title or I would be prosecuted for copyright. Video 2 was before I found this out,
and that is why I have used the original band name and song title. However, Video 1
is my final video and I changes it to the names I made up to prevent copyright.

4. I conducted a questionnaire during my
research before I made my music video to
gain some basic knowledge of what my
audience liked in music videos.
The two images below are the two answers
that helped me the most in my production
for my music video. I was originally going to
have a beginning to my music video that
involved a lot of dialogue and would take
about a minute of the beginning before the
song even started. As I learnt from
feedback this is not what my audience like.
From learning this information it made me
open my eyes, as I have never personally
enjoyed music videos that take a while to
get into the song.

5. I had four finalised adverts for my music video and was uncertain on
which one was the best. It is a convention of an advert to use the same
photograph as the cover of the digipak. However, I really liked another
edit of the photo on the front of the digipak. The other edited had
blurred lights in front of the girls in the photograph. The one I liked the
least was the photograph used on the front of the digipak with the
section below with the writing with a black background. I felt that this
advert didn‟t flow very well. Therefore, I edited an advert to make it
flow better by making the section below a maroon colour, however, from
my audience feedback I noticed that this looked unprofessional and
naïve.From the audience feedback I also learnt that my
favourite advert, the one different from the digipak,
wasn‟t a good idea to use because it didn‟t relate the
digipak with the advert and, therefore, results in
giving my audience the impression that this advert is
advertising something else and not the digipak for my
music video. As a result, I had two options left,
which was the last two advert choices on the image
above. I could have gone with the conventional choice
and chosen the simple option, although, I liked the
strip of colour as this connotes that there is still
more to see. This also links with my music video as it
involves black and white images and also coloured
images.

6. This was the original photos that I was going to use in my digipak;
however, showing classmates in the lesson I got the impression that they
weren‟t too keen. They liked the front cover as they felt that this
represented the genre for drum &bass/house very well. Therefore, I
turned to my friends and family for help and got the impression that the
photos didn‟t flow. They felt that the two photos at the top were more
elated to indie or alternative music. They wouldn‟t think that the music
was house or drum & bass from the images. Because of this I went back
to my research that I did on digipak‟s and refreshed my memory. I
noticed that there was a running theme through each album.

7. You can see the running theme from this
example of Rihanna‟s album for „Loud‟. There
is a running them of red and roses.
Therefore, I decided to stick to a colour
theme in my digipak due to the feedback
that I received from my audience, resulting
in my digipak photos finalising to this (look
below).
(Behind
front cover)
(Booklet)
(Front
cover)
(Back
cover)
(CD)
(CD holder)
(Spine)