The document discusses representing a target demographic and region in a soap opera television show. It describes including stereotypical elements like smoking, drugs, fights and fashion to appeal to modern teenagers aged 16-20. Most of the soap trailer was filmed at a local college, Aquinas College, to give it a realistic school setting and allow local viewers to recognize it as the show's brand identity. The goal was to portray social themes relevant to youth and make the characters and region easily identifiable for the target audience.

1. How effective is the combination of
your main product and ancillary
products?
Q2

2. Brand identity – Creating Nangreave Road
For my demographic viewers, I aimed for a On my billboard, I included the e4 logo and
target audience of students, aged from 16 to banner, clearly displayed in the familiar way an actual
late 20s. I wanted the typical student e4 billboard has. This is e4’s brand identity and is
representations to be portrayed through my clearly recognised by my target audience.
soap trailer, front cover and billboard to
enhance the reality of the soap and to provide
an interest for my specific target audience. I
thought the channel e4 would be perfect for
my genre of soap as e4 is already well known
for having a younger target audience.-

3. Soap magazine conventions
Button
Date and price
Large
masthead
Characters
written by first
names
Specific colour scheme.
Very bold colours to
draw attention.
Capitalisation to
enhance text
Variety of soaps Rhetorical question to
included involve reader
Main image in centre of
cover
Barcode

4. My soap magazine - conventions
Large
masthead
Date and price
Button
Specific colour scheme.
Very bold colours to
draw attention.
Variety of soaps
included
Main image in centre of
cover
Canted heading Capitalisation to
enhance text
Characters
written by first Rhetorical question to
names involve reader
Barcode

5. Brand identity – Creating Nangreave Road
I made sure that
“Nangreave Road
was written in each
of my ancillary
products.
I made sure that two
of the main
characters of my
soap trailer were the
main focus on my
front cover so that
my audience will
easily be able to
recognise the soap.

6. Representing my demographic and stereotypes
Like smoking, drugs are also an
issue in the youth of today and
therefore would be very affective
in the realism of my soap trailer.
Smoking is a stereotypical factor of
modern teenagers and therefore my
specific target audience will relate
to this.
I included a fight in my soap trailer in
the context of cheating in
relationships. This is very typical of
modern teenagers and is a great
representation of today's teenagers. The clothing of the stars in my
soap wear very modern
fashion, to intensify the genre and
the type of people in my soap.

7. Genre
I wanted to make sure that my soap represented the social themes that are
represented around modern youth. I also wanted to bring up issues that many
different types of people can relate to.
Social themes
• Smoking
• Drugs
• Pregnancy The air time of my soap targets my demographic as it
• Fights is late on a school night when most teenagers would
• Jealousy tend to be at home.
• Bitching
• Alcohol

8. My target audience and social representations

9. Representing a region
Similar to the soap Waterloo Road, I wanted to
make my soap a school based soap with the
majority of the characters being teenagers.
Therefore most of the filming for my soap trailer
was done in a college to give the trailer a more
realistic feel to it. People from the area of
Stockport will immediately recognise Aquinas
College and therefore this could be used as my
brand identity.