The document discusses how the author's main and ancillary texts for their media coursework effectively combine conventions from existing reality television shows and brands. Specifically, the author matches the color scheme, layout, fonts and poses used in the main text across ancillary posters and billboards. Style guides are used to replicate the logo and branding of Channel 4's e4 network to make the project feel authentic. The target audience of 14-25 year olds is represented across all texts.

1. Lily Berrisford
A2 MEDIA COURSEWORK
QUESTION 2

2. How effective is the combination of
your Main and Ancillary texts?

3. Main Ancillary
• 2 set colour scheme
• Date and issue
number
• Anchoring
• Main image
• Main features
• Similar fonts
• Large masthead
• Similar star poses
How I followed the main conventions of fabulous magazine..

4. My front cover
Date
Large
masthead
Issue
number
“Cocky”
Black and pose from
white image main star
Main features
Anchored
feature on
star

5. Existing ancillary
Issue Date
number
Masthead features
“Cocky” pose
from main star
2 part colour scheme Anchored main
feature

6. Billboard Ancillary
Here I followed the existing forms of conventions with TOWIE, the layout was
simple and worked according to our main storyline. I chose to use bright but
classier colours as I wanted the audience to take it seriously. As this TOWIE
billboard was made at the start of a new series, this was to attract existing viewers
and new viewers that its simple and easy to follow and funny to watch.

7. Choosing a colour scheme and a brand..
 I decided to follow the main codes and conventions
of Made in Chelsea – a popular scripted reality.
 I did this by using similar
props, costumes, location, characters and storylines.
 As Made In Chelsea is aired on Channel 4, I chose
the brand and similar connotations to make it more
realistic to the audience.

8. Choosing a colour scheme and a brand..
 I chose e4 as it has a younger audience who are more
likely to relate or understand the main storylines.
 I used the e4 logo style guide on channel4.com to
match the brand realistically to my trailer and soap.
This ensured that we
understood all
existing connotations
of the brand and that
we got all exact
colours, sizes and
shapes when it comes
to the logo. This
made it authentic.

9. Style guide

10. How I used the style guide in my ancillaries and
main...
 I used the brand in my
trailer and bill
board, by using keynote
and Photoshop. I edited
the strap to my soaps
name, with the exact
same font, logo and
colour.

11. Audience Profile

12. Audience and representation..
 Our main audience is 14-mid twenties
 Some will still be in education being able to relate with
“petty” drama
 Others in full/part time work (older) being able to relate
with other narratives with the storyline.
 My trailer includes technology such as – iPhone's,
blackberry‟s which ties in with today's society.
 Go out and socialise at parties (drama).
 Living at home, a few older living by themselves.
 Includes realistic stress for both ages (applying to
university/exams and getting a job/marriage issues etc).

13. Representation of ages within my soap..
• Blonde hair, fashionable clothes, affordable clothes
• Glamorous makeup
• Alternative hair styles
• Pale skin, young – innocent
• Confident
• Well presented

14. Representation of ages within my soap..
• Necklaces – expensive
• Affordable clothes but fashionable
• Blonde hair and well groomed
• Glamorous makeup
• Clean shaven
• Well presented

15. Overall..
 My ancillaries and main are effective as they are easy
to follow and keep the audience interested.
 They apply with the existing forms and conventions
of existing soaps and ancillaries.
 All three products match as they‟re all about
„Mancunian Way‟.
 The same stars re-occur to create a pattern and link
between all three products.