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What have you learnt from your audience
              feedback?
                  Q3
Finding my audience

                                To achieve my target audience, I made sure that both my soap
                                trailer and my ancillary products contained features to enhance
                                stereotypical features of my target audience, therefore enticing my
                                target audience to watch my soap.


                                I made my characters similar to those on current e4
                                programmes. This allows stronger representations of modern
My target audience is similar   teenagers to be displayed throughout my soap.
to that of e4’s. Hence why I
chose to use this as the
channel for my soap trailer.
“ E4 is very popular for a
younger audience, with the
majority of ages being
between age 14-25.”
How audiences affect the product
I asked questions a variety of questions to a variety of people in order to estimate whether or not my
soap relates to my specific target audience.
                                                                 Do you watch soaps
    How old are you?

                                 10 to 25
                                 26 to 40                                              Yes
                                 40 to 60
                                 60 +                                                  No




     How would you watch soaps?                             After seeing the Nagreave
                                                             Road trailer, would you
                                                                 watch the soap?
                                        TV
                                        Internet
                                        Catchup
                                                                                            Yes
                                                                                            No
How audiences affect the product


How often would you watch             Which of the priducts do
         soaps?                        you think is the most
                     4 to 5 times a      effective form of
                     week                 advertisement
                     2 to 3 times a
                     wekk
                                                         Billboard
                     Once a week
                                                         Magazine
                                                         Trailer
                     Never
Audience feedback
  For my audience feedback I got my friends and family to watch my soap trailer and asked them what they
  thought I needed to improve on and what they thought was good. This is what they said.


 “The backing music goes well with the
 transitions of the trailer”
                                     “It is a bit unclear what storyline some
                                     of the characters are a part of”

“I was able to relate to the narratives
that were portrayed in the trailer and
                                                       “It was easy to see that the trailer
it was easy to compare to real life
                                                       would be played on e4”
situations”


  I will take this feedback and apply it to modify my current products to improve the quality and the
  realism of them.
Audience feedback
This is the audience feedback from my first draft of my soap front cover. I will take what these comments say
to develop and improve my front cover.


                                             “The colours don’t go very well
                                             together”

                                                          “The layout is a bit odd, some things
                                                          don’t look right”

                                                “The heading “I'm pregnant” doesn’t
                                                seem to stand out very much”


                                                         “All of the text looks to simple. A soap
                                                         front cover should be more interesting
                                                         and varied.”
Audience feedback
This is the audience feedback from my edited version of my soap front cover. I have changed what my
audience thought could be improved. This is what they now thing about my front cover.

                                   “The main stand stand out well on the
                                   front cover”

                                                       “The layout works very well together”


                                       “The colour scheme works well with
                                       the genre of the soap”

                                                      “The heading “I'm pregnant” stands
                                                      out better ”

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Evaluation Q3

  • 1. What have you learnt from your audience feedback? Q3
  • 2. Finding my audience To achieve my target audience, I made sure that both my soap trailer and my ancillary products contained features to enhance stereotypical features of my target audience, therefore enticing my target audience to watch my soap. I made my characters similar to those on current e4 programmes. This allows stronger representations of modern My target audience is similar teenagers to be displayed throughout my soap. to that of e4’s. Hence why I chose to use this as the channel for my soap trailer. “ E4 is very popular for a younger audience, with the majority of ages being between age 14-25.”
  • 3. How audiences affect the product I asked questions a variety of questions to a variety of people in order to estimate whether or not my soap relates to my specific target audience. Do you watch soaps How old are you? 10 to 25 26 to 40 Yes 40 to 60 60 + No How would you watch soaps? After seeing the Nagreave Road trailer, would you watch the soap? TV Internet Catchup Yes No
  • 4. How audiences affect the product How often would you watch Which of the priducts do soaps? you think is the most 4 to 5 times a effective form of week advertisement 2 to 3 times a wekk Billboard Once a week Magazine Trailer Never
  • 5. Audience feedback For my audience feedback I got my friends and family to watch my soap trailer and asked them what they thought I needed to improve on and what they thought was good. This is what they said. “The backing music goes well with the transitions of the trailer” “It is a bit unclear what storyline some of the characters are a part of” “I was able to relate to the narratives that were portrayed in the trailer and “It was easy to see that the trailer it was easy to compare to real life would be played on e4” situations” I will take this feedback and apply it to modify my current products to improve the quality and the realism of them.
  • 6. Audience feedback This is the audience feedback from my first draft of my soap front cover. I will take what these comments say to develop and improve my front cover. “The colours don’t go very well together” “The layout is a bit odd, some things don’t look right” “The heading “I'm pregnant” doesn’t seem to stand out very much” “All of the text looks to simple. A soap front cover should be more interesting and varied.”
  • 7. Audience feedback This is the audience feedback from my edited version of my soap front cover. I have changed what my audience thought could be improved. This is what they now thing about my front cover. “The main stand stand out well on the front cover” “The layout works very well together” “The colour scheme works well with the genre of the soap” “The heading “I'm pregnant” stands out better ”