Time Inc is one of the largest media companies in the world reaching over 130 million people through magazines and online platforms. It publishes magazines like NME that target young adults, which is also the target audience of my magazine. Distributing through Time Inc would provide an advantage since they have experience targeting this audience and a large existing consumer base. Bauer Media Group is a large European media company that publishes magazines similar to my proposed magazine, but none in the same genre. Distributing with Bauer would allow my magazine to reach a large global audience and fill a gap in their portfolio.