Bauer Media would be the best institution to distribute my hip hop music magazine. As one of the largest media companies worldwide, Bauer Media publishes over 300 magazines across 15 countries and has online, TV, and radio branches. This wide reach would help my magazine gain exposure. While Bauer Media typically targets older audiences, there is room to also reach younger generations. My magazine aims for young males and females, complementing Bauer Media's portfolio. Distributing with Bauer Media would provide opportunities to partner with other brands and leverage their various advertising methods to promote my magazine more affordably and effectively.

1. What kind of media institution
might distribute your media
product and why?
Although there are many leading distribution companies who publish a vast range of
magazine genres, targeting different audiences all around the world, its still not easy to
get your product noticed. Therefore picking the right media institution to publish your
product is no walk in the park, the media institution has the ability to increase or decrease
the revenue of your product dramatically.
The media institution that might distribute my media product (a hip hop music magazine )
would be Bauer Media. The reason for this decision is that Bauer Media is one of the
major worldwide media empire, offering over 300 magazines in 15 countries, as well as
online, TV and radio stations.
Although the founders state that they want to appeal to all the older generation, I still
think there is room for them to expand and reach out to the younger generation as well
as the older generation. Baring that point in mind I think my media product would be
appropriate for Bauer media, as my magazine is targeted at young males and females
whereas Bauer media mainly aim their products at older men.
Due to Bauer being a recognized publisher it means that there will be new opportunities
for me to engage with other media brands. Using opportunities and partnerships
available to Bauer I can use more advertisement options making it both easier and
cheaper to advertise and increase income profits of my media product.
Finding the best distribution market is very important to any media product, Firstly I will
use the common way, famously used by most media institution which is printing of hard
copier of their magazine and displaying them at various popular retail shops and
supermarket I.e. HMV, WHSmith and other newsagents. In this day and age upmarket
superstores such as Asda, Sainsbury and Morrison are becoming the main seller of
magazines which are usually place near the tills and check up point in order to attract
more costumers. With this knowledge it is very essential that I distribute my magazine to
supermarkets to ensure fairly high purchase rate from consumers.